My brother, who was in his early 50’s, died suddenly. I called one of the airlines to book a round trip flight for his funeral. The lady informed me that the cost was $900. I told her the trip was to attend my brother’s funeral and whether they had a bereavement discount. She said they did, and that the cost would be $750. I sort of muttered to myself “Wow, that’s still a lot.” At which point the lady jumped in saying, “Well if your brother had planned better and had told you two weeks ago about this, you could have booked then and the fare would have been even lower!” I was speechless, and slowly just hung up the phone.