SEO in the hotel industry involves optimizing a hotel's website and online presence to attract more potential guests and increase direct bookings. In today's digital landscape, travelers heavily rely on search engines to find hotels for their trips. Therefore, having a strong SEO strategy is essential for hotels to stand out from the competition and capture the target audience's attention. Hotel SEO involves keyword research, on-page optimization, content creation, local SEO, link building, and technical optimization. Hotels can improve their search engine rankings, drive more organic traffic to their website, and enhance brand visibility through the right SEO practice.