Growing up, you may have heard the phrase “never stop learning,” which is such a powerful statement. The phrase goes for everyone in the world. Without knowledge, it may be hard to go through life. Everyone everywhere has to learn something so they can survive. It is important to survive in the business world as well, so here are some tips and advice to expand your marketing knowledge.
First of all, if you are an Internet marketer, you have the power to learn new things by doing a simple search. There are sources out there which are not the most reliable, but still, you can learn something from it. If you read a blog or an article online, think about it objectively. See if there is anything on that blog or in the article that you may never have used in with your own marketing.
If the blog or article mentions something unfamiliar to you, keep that new idea in mind and do further research on it. New information should always prompt you to do more research about something, thus expanding your knowledge. If the information is good, you will find out more about it and if it is bad, then the article you are reading may not be worth it.
Marketing tips are all over the place. Sometimes you have to think outside of the box. For instance, you will walk around and notice that advertising is all around you. From the time you wake up, get your morning coffee and eat your breakfast, to the time you go to sleep for the night, there are hundreds upon hundreds of types of advertising you saw in one day.
You know that billboards are common, radio commercials, and even newspaper ads, but you may not think of the shirts people wear, or signs on the street as ways to advertise too. Did you ever go to the city and see a sign for something like a museum or theater and wonder what it will be like to go there? Well, thinking about that, is that not a way to market your brand?
Of course if you go to a big city and you are only an Internet marker, you may not be able to get a big sign placed on the street that says something like “this way to such and such brand,” but you get the idea. So if you are an Internet marketer, there are tons of other things you can do to market your brand online instead.
Word of mouth is a common and cost effective way. This is where you need to be creative. You may think that just asking your customers to tell people they know about you is enough. There is more than meets the eye here though. Just telling people alone may not work. What you can do is make the time you spend with your client fun and engaging.
Most of the time if they are laughing or really enjoy themselves when they are doing business with you, they will tell their friends. They do this because people love to share things that are funny or memorable. If it is not done in a way that people will enjoy, they may forget about it themselves.
Simply making a video for YouTube talking about your brand is not the most effective way to go about it. Actually the most creative ways I have seen advertisements is when you don’t even realize they are advertisements. You can put a funny video of your or someone using a product that you sell. Talk a little about the product then use it in the video. What you don’t realize is people will see it and may go out and purchase the product.
They want to use the product the same way that made them laugh in the video. One other way you can be creative with this is by going to an event of some sort and demonstrate your product. The more ways people can see how to use the product, the better chance you have at making some great sales.
There are many people in this world that are full of ideas and you will never know if they will work or not if you don’t try it yourself or expand your knowledge about it. Talk amongst your friends or engage with your audience online and see if they have any ideas. With your friends, you can pretty much ask them directly if they have any ideas for you. With clients you won’t be able to be so direct.
After you have some idea of what you want to do for a funny or entertaining ad, talk a little about it online to your customers. Have people vote on two different ideas by asking “would you want to see this product used this way, or that way.” Of course replace the “this” and “that” with the actual thing you will be doing. That way, you asked for their idea without really asking at all.
When you have an answer from your clients, the next thing to do is to make the video. Of course if you are camera shy, get someone who isn’t to do it. Instead of a video, however, you may be able to write a song. Don’t sing the song yourself if you aren’t the best at singing unless you can be funny about it.
So I hope this article helped to expand your marketing knowledge. It is crucial to do this as you need to survive out there in the business world. People will remember funny or entertaining methods of advertising instead of simply telling them about it. Do your research too and don’t just take the advice as you read it; make sure it is legit and that more than one person says it works.