A press release is a statement that is published in a newspaper or on a website, and is often sent to the media to announce something of importance. It is the announcement of something, and it is typically written by the person or company that is announcing the news.The SEO benefits of online press release distribution are many. The first is that it will gain you visibility in the search engines, which will allow you to rank higher for certain keywords. Press releases also have a certain degree of credibility that can help you stand out from the crowd. They also help to build your website's credibility.