Remember the oldest saying in the history of humanity?
“A Penny spent on SEO returns a pound in the future”
Just kidding, it is not the oldest saying in the history of humanity. But, I will reveal who said it at the end of this answer.
It might not be the oldest saying, but it is the wisest. SEO is not a means to ends strategy, it is a process to be followed and incorporated into your business workflow. It is a process of building brand value, business, and trust.
Investing in SEO is the best decision you can make for your business in the long term. But before that,
Fair Warning: There is no such thing as overnight success with SEO. If someone is promising you an unrealistic ranking and lead growth in a short amount of time, they are scammers.
So, what are the actual benefits of SEO services?
- Reach Customers - Everything is digified these days and people go to google even for the simplest things. With SEO, you can reach the right customers at the right time at the right place. It is not unrealistic. You can choose to reach the audience demography that you want.
- Create Value - More than the finest of services, people love and respect value. And with SEO you can create and provide value to your customers, and people in general. No one forgets an empathetic business. No one. Word of mouth marketing starts with value.
- Brand Awareness and Satisfaction - Improve the reach of your brand name among your customers. Create awareness about your service, product, and virtue. And, trust me, it feels really good when you type in a service name and see your company at the top.
- Business Growth - Let’s not kid ourselves. We cannot provide value without business growth. And all investments are made for an RoI. Your RoI from SEO is business growth like never before. Leads are going to flow at a rate you can’t keep up with if you hire the right SEO company.
Sure, I can bore you with pages and pages of technical stuff. But I don’t want to do that. SEO is real. It is tangible (figuratively :P). It can be quantified. Your effort bore fruits and the fruits can be tasted.
And the most important thing when it comes to SEO is doing it the right way with an SEO agency that has a good track record. Make sure that you learn and do it the right way or you hire the best SEO experts.