Apple has chosen not to use buzzwords like AI (Artificial Intelligence) at its events for a few reasons. First, Apple believes in focusing on real-world benefits instead of just fancy words. They want to show how their products can actually help people in their daily lives, rather than just talking about advanced technology.

Second, Apple prefers to use terms that are easier for everyone to understand. They want to make sure that their message is clear and accessible to everyone, not just tech experts.

Lastly, Apple wants to keep some surprises for their customers. By not using buzzwords, they can surprise people with new features and technologies without giving away too much information beforehand.

So, to recap, Apple avoids using buzzwords like AI because they want to focus on real benefits, use simple language, and keep some surprises for their customers.