Call it anything you like. The success of your business has little to do with its name.

Imagine having a company name no one understands. And then, when you send the guy down to get the domain name, he misspells it! But the company grows into a behemoth. Why? Because what they offered, people wanted. (Google was supposed to be ‘Googol’)

Same for you. The business landscape is littered with the corpses of ‘professional’ business names.

Can you name anything you bought solely because of the business name? I’ve never met anyone who has unless they heard about it before.

Of course, use your head. You wouldn’t call it ‘Binky’s Passport Photos’ of your primary niche is food pix.

An example I like is from a company that shoots images of bottles for businesses to use in their marketing. Their professions name? We Shoot Bottles. Http://ww.weshootbottles.com

Don’t spend too much time on a name. You can change it. You need customers a whole lot more than wasting time with a name.