Studied at Harvard University · 1y ·
Finding competitors' ads on Instagram can provide valuable insights into their marketing strategies and help you benchmark your own efforts. Here's how you can Find Competitors' Ads:
- Follow Your Competitors: Start by identifying your competitors on Instagram and following their accounts. This allows you to see their organic posts and any ads they might be running.
- Use the "Sponsored" Label: When you come across an ad in your Instagram feed, it will have a "Sponsored" label above the post. This indicates that it's a paid advertisement. Take note of the ads you see from your competitors.
- Explore the Explore Page: Instagram's Explore page can show you content from accounts you don't follow, including ads. Browse through the Explore page regularly to see if any of your competitors' ads pop up.
- Utilize Ad Transparency Tools: Instagram provides transparency tools that allow users to see ads that any Instagram account is currently running. Here's how you can access it:
- Go to the profile of the competitor whose ads you want to see.
- Tap on the three horizontal lines in the top right corner of their profile.
- Select "About this Account" or "Transparency."
- If they are running ads, you should see an option to view active ads.
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