Excellent question!

There are already signs of changes in the marketing practice caused by the growing adoption of smart technology. For instance, many software service providers have already equipped their products with AI applications that can be useful to marketing.

And if you’re looking for a marketing breakthrough, you just have to go online and observe how Google seems to customize the ads you see based on your activity. That’s targeted advertising in digital marketing, and it’s a major development in syncing marketing goals and personalized customer experience.

Aside from targeted marketing, AI is also improving the way marketers do their research.

AI can collect and measure data from voice-based communications, gleaning information like customer preferences from calls or other voice-based interactions. Tenfold offers this voice-based marketing automation tool in our CTI solution, and we can do this for a wide range of telephony lines and data systems.

AI also enhances the workflow through automation. Market segmentation and campaign management can be left to AI, while marketers use their time to develop creative marketing strategies.

Another advantage of automating marketing processes is that it makes marketing more precise. You don’t have to worry about forgetting to update the campaign or leaving out important variables in segmentation—machines don’t forget, and they can track and activate multiple processes with higher efficiency.

Data analytics, when coupled with a hardworking and highly creative team, can produce phenomenal results. At Tenfold, our marketing team staunchly supports AI and has used it wisely to grow our business.

We’ve had better quality leads since our AI integration, thanks to automation and analytics. The insight generated through AI has also guided us in producing audience-specific content and distributing them accordingly.

We’ve written several articles on AI and marketing at the Tenfold blog that expound on this topic. Do check them out if you want deeper insights on AI.