To price custom apparel effectively:

1. Understand Costs: Calculate materials, labor, overhead, manufacturing, packaging, marketing, and distribution expenses.
2. Markup and Profit Margin: Determine a suitable markup percentage to cover costs and set a profit margin that ensures competitiveness and profitability.
3. Market Analysis: Research market trends, competitor pricing, and consumer preferences to identify your target audience and set competitive prices.
4. Value-Based Pricing: Highlight unique features, quality, and brand reputation to justify pricing based on perceived value rather than just cost.
5. Seasonal Pricing and Discounts: Adjust prices based on seasonal demand, inventory levels, and offer promotions to stimulate sales and maintain cash flow.
6. Screen Print Apparel Pricing: Consider production costs, quantity discounts, design complexity, and colors when pricing screen print apparel.

Balancing these factors will help you set prices that attract customers while ensuring profitability for your clothing brand.