What's causing the rise of Superfake Handbags?

The rise of superfakes comes down to the sheer price of the luxury handbag. Thanks to social media and all of its trends, more consumers want the opportunity to flaunt their designer goods. However, the increase in social media usage coincides with the prominence of luxury goods.

According to Vox, the average price of luxury goods is up 25% compared to 2019. Add to this the fact that many brands like Louis Vuitton have waiting lists for some of their most popular items, and it's almost impossible to get an affordable luxury item. Superfakes solve this issue by giving shoppers an alternative that costs thousands less than the original.

Although superfakes solve the problem of not being able to flaunt the look of an expensive luxury good, they are now considered to be a trend themselves. For many years, being caught with a counterfeit item was taboo, but it's become the new must-have item. Terms like "dupes" have made superfakes even more popular as it has become a trend to find inexpensive items that are similar to the original.