Digital marketing has become an essential component for businesses in the 21st century for several reasons.

1. Increased Internet penetration: With more and more people having access to the internet, businesses can reach a larger audience through digital channels than traditional marketing methods.
2. Greater targeting capabilities: Digital marketing allows businesses to target specific demographics and customer segments through tools such as Google Analytics and Facebook Ads.
3. Cost-effectiveness: Digital marketing is often cheaper than traditional marketing methods, allowing businesses to reach more people with less money.
4. Measurable results: Digital marketing campaigns can be tracked and measured in real-time allowing businesses to measure the ROI of their campaigns.
5. Interactivity: Digital marketing allows businesses to interact with customers and prospects through social media, chatbots, and email, enabling customer engagement and building customer loyalty.
6. Personalization: Digital marketing techniques allow businesses to deliver personalized and relevant content to customers and prospects, which increases the chances of conversion.

Overall, Digital marketing has become an integral part of any business strategy today and it's a way to reach and connect with customers, increase brand awareness, and ultimately drive sales and revenue.

Hope you find it useful…