In the world we live in, everything has been digitalized, and hardly there would be any person who has no access to the internet. Many companies and businesses are on social media. And as for a business with multi-location, it gets difficult to manage social media but the new Facebook feature has caught you sorted. Facebook is the most used social media app on earth and always introduces and launches new features to help its users have a smooth experience on the app.
If you are a multi-location business, then this multiple locations page feature is going to be very beneficial for you. I know you got questions in your mind like what exactly is this feature? How is it going to be beneficial for multiple-location businesses? And how do I use and set up multiple location features on Facebook?
Just hang in there and keep reading to learn all about managing your Facebook business locations the correct way.
What is This Location Feature for Businesses?
Being a business, sometimes it gets very difficult to manage the locations over social media. Adding location to your Facebook page will be right for you especially if you are a multi-location business as it will make it easy for your customers to review locations of your business separate from your main page. This feature is the latest way of managing your business's locations using a parent-child page structure to manage the business/brand and company s pages. The parent page is the business’s main page from which the subpages for each different location are managed.
How to Know if a Business is Utilizing this Feature?
To figure out if a company is using this feature, go to the locations tab on their page if the feature is being utilized it a map of the nearby location pages will be displayed.
How to Add Multiple Locations to Your Business’s Facebook Page?
Here is a step-by-step breakdown of how to enable this feature on your business page.
Before getting any further, make sure you are either an admin or have editor access to your Facebook page.
Go to your Facebook Business Manager and scroll down to the option of ‘Store Locations'.
From there now you’ll be seeing a link labeled as “Get Started”. Click it and add the respective location details of your business/ company. And that’s it you are done with it.
How is this Feature Beneficial?
If you search about a company, the search engine shows the results in which most time Facebook is one of the most popular which means if you set up optimized Facebook pages more people will be able to discover about your company/brand which will ultimately benefit your business.
But it is not always suitable for all equally. Using this feature means you have to start from scratch on the new location page which is just created. You will need to work strategically to get people to engage on your subpages which initially have zero likes and building the pages requires time.
Overall, this updated location feature of Facebook will benefit you in the long run as it makes it very easy to manage the information all in one place. The information uploaded on the main page is also directed to individual location pages which helps maintain a more consistent brand image and messaging. So, gear up, update your location via a new Facebook feature, streamline your social media management, enhance your local search results, and ultimately help more potential customers find your business.
Conclusion
Facebook's location feature is a game-changer for businesses with multiple locations. It simplifies the management of location information on separate pages and improves brand visibility on search engines.
By utilizing this feature, businesses can enhance their social media marketing, improve local search results, and attract more customers to their business.
