A few people have already mentioned adjusting the core details like pricing, whether you allow pets, etc. If your problem is that many people are seeing the vacancy you have and going “no thanks,” then those will help. However, if your problem is that not enough people know that you have a place available for rent in the first place—I’d consider the following:

1. Advertise on Google: Many apartment management companies use Google Ads to drive traffic to their sites and reach more prospective renters. Pros: it’s fast, easy to scale, and will probably get a few people knocking on your door. Cons: it can be pricey if it’s not well-run/optimized.

2. Update your Google Business Profile: If you want to stay on top of search results, especially when people are searching apartments in Google Maps, you need to keep your profile up-to-date (hopefully with some regular posts sprinkled in).

3. Showcase the apartment better: Take short videos and good pictures to put on your website and social channels. Here’s a roundup of social post ideas for apartments if you need some inspiration.