Web content strategy is organizing plan, creating, delivering, and managing web content in a way that supports a website's goals and objectives. It involves researching, analyzing, and developing web content that is useful, usable, and accessible to target audiences. The content strategy should consider the website's context and purpose, the user's needs and goals, the content's tone and style, and the technical and organizational requirements for content creation and management. A successful

should address the following areas:

1. Define the message of the website

2. Identify target audiences

3. Evaluate existing content

4. Identify content needs

5. Establish content objectives

6. Develop content that meets audience needs

7. Design and implement a content management system

8. Monitor and measure content performance

9. Update and maintain the content

10. Develop content guidelines and standards

11. Monitor trends in content and technology

12. Review and revise the content strategy regularly