Havas Media Taps FreeWheel to Help Scale CTV Campaigns

Havas Media Group is teaming up with Comcast’s FreeWheel to help U.S. advertisers scale premium CTV campaigns. Top line The partnership spans across connected TV, programmatic guaranteed and private marketplace deals that Havas Media purchases on behalf of its clients. Between the lines With the deal, FreeWheel takes its first foray into the agency supply-side…

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