You can market through Google Business Profile (formerly Google My Business) in several ways. The #1 thing you really need to do is to make sure all your information is up-to-date. The first thing any renter looking for a new apartment is going to do is search on Google—if you don’t have the right phone number, hours, or address then you’re immediately losing a whole bunch of leads. There’s a ton of data that suggests keeping your profile updated is critical if you want to show up higher on Google Maps, too.

That’s the bare minimum though. To maximize lead-gen from Google Business Profile, you should consider the following:

- Post about availability: posting your available listings right on your profile, along with pricing, is going to help with anyone looking for a new place to live (these posts can also be automated with the right software).

- Showcase your amenities: let prospects know if there’s a 24/7 gym, an electric vehicle charging station, or a pet spa (pro tip: include flattering pictures of your best amenities).

- Respond to every review: reviews are one of the first things prospects look at. That’s why it’s important to respond to all of them and answer any negative reviews professionally with empathy. One of the best ways to increase your positive reviews is by utilizing services that automate the process of requesting feedback from your happiest residents.

- Implement an AI chatbot: according to recent data, 79% of consumers who reach out to brands on social media expect to hear back within 24 hours. Google Business Profile chat with ResMate ensures you’re available when prospective residents need you, resulting in immediate answers and a better overall experience for renters.

Ultimately, the majority of visitors to your apartment’s Google Business Profile page will never have heard of you. Think of it as your first impression and try to “wow” them.