High-quality photos and videos can help showcase your properties, amenities, and the local community. Here are a few tips:

- Showcase what life is like in your apartment community. For example, capture images of people enjoying amenities like the pool or fitness center to give prospects a sense of what it would be like to live there.

- Use a consistent style to maintain a cohesive look and feel across all of your photos and videos.

- Highlight unique aspects of your community that set you apart from other properties.

- Create short-form videos to share on social media sites like TikTok and Instagram. The massive growth in popularity of TikTok has changed how we consume video content. This blog post has a lot of advice when it comes to video marketing for apartments.