SEO stands for Search Engine Optimization. It is a set of optimization techniques for sites, blogs, and web pages. These optimizations seek to achieve better organic positioning, generating traffic and authority for a location or blog. One of the most significant ambitions of companies investing in digital marketing is to reach the top of search engines — after all, who doesn't want free clicks and more visitors to their site? However, being on the Internet is not enough to guarantee your site, e-commerce, or blog a place on the first page of Google: it is necessary to invest in a specific strategy to optimize results and ensure your business achieves well. Positioning. Ultimately, competition for search engine positions increases as companies experiences digital transformation. Performing good work on the results pages may be more within your reach than you imagine. You can optimize your site and content to improve your reader's experience and become an excellent result in the eyes of search engines. This is the optimization we call SEO! In this post, you can optimize your online presence and better organic positioning (which is not paid to advertise): The main point of on-page SEO are Quality of content. There are two main factors for ranking in Google: content length and quality. In other words, the better your content, the more likely you will appear in the top position in SERPs. Content size The size directly affects Google's part. In research by Search IQ, the average length of content listed in the top posts was about 2,500 words. This is because Google looks for a complete range, removing readers' doubts. But it is not the rule! It all depends on how your persona responds to the form of your content, and most importantly, does your content fully answer the question that led your persona to it? Regardless of the text size, the person needs to read your content and answer all their questions. Otherwise, he will look for another text that better clarifies his questions. SEO and online marketing plan implementation The primary function of an online marketing plan is to integrate all the marketing strategies and tactics to achieve one or more macro objectives. Or what's the same, get more sales. To achieve this, all digital marketing disciplines, including SEO, must work together and in unison; communication strategies, social networks, web positioning, and paid advertising activities (online and offline) must complement each other. And the feedback so that online marketing plans are effective. Once the marketing plan is created, it needs to be executed; we provide marketing advice, define a macro and micro objectives, analyze the company and competition in depth, do a full SEO audit, create SWOT, define the target audience, etc......… now what? It's time to take down all the theories and put them into practice. One of the first tasks to achieve online visibility (web positioning) is to activate content marketing, and this will require defined target audiences in our marketing plan, buyer personas… Where is that target audience? (social networks, sites, interests, topics) What device do you use? (Mobile, Desktop, Voice Search...etc.) Are you interested? What are their needs? How can our company help you? We need a starting point to launch all these marketing tools: an SEO strategy combined with a communication strategy. Do good keyword research that, together with the company's marketing manager, discovers the themes and terms that can contribute the most to achieving the objectives. At each stage of the SEO process, users' questions and information needs must be followed. Concepts and research typologies must be associated with each phase. For each type of stage and need, a content strategy will be determined that influences outcomes. To do this, we'll segment the terms and themes found by consumer stage, search intent, and search volume.