A media release and a press release are essentially the same thing, just with different terminology. Both are used to announce news or information to the media, with the goal of getting coverage and attention from journalists, bloggers, and other media outlets.

In the past, the term "press release" was more commonly used, as the media landscape was dominated by traditional print and broadcast media outlets. However, with the rise of digital media and online publishing, the term "media release" has become more common, as it encompasses all types of media outlets, including online blogs and news sites.

So, to answer your question, whether to use the term "media release" or "press release" largely depends on your target audience and the type of media outlets you are trying to reach. If you are primarily targeting traditional print and broadcast media outlets, then "press release" may be the more appropriate term. However, if you are targeting online blogs and news sites, then "media release" may be a more inclusive term to use.

In terms of which one should be used by startups looking to get attention from bloggers and online media outlets, I would say that "media release" is probably the better choice. This is because bloggers and online media outlets tend to have a more digital focus, and the term "media release" is more likely to resonate with them. Additionally, by using the term "media release," you are signaling to these outlets that you understand their online focus and are tailoring your message to their needs.

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