promotion of products, services, or brands through digital channels such as search engines, social media, email, websites, and mobile apps. It is a way of connecting with customers online and targeting them with relevant content that meets their needs and interests.

Let me share a personal story that illustrates the power of digital marketing. A few years ago, I started a small business selling handmade soap. At first, I was only selling to friends and family, but I wanted to expand my reach and grow my business. That's when I decided to try digital marketing.

I created a website for my business and optimized it for search engines so that people searching for handmade soap would find me. I also set up social media accounts and started sharing pictures and information about my products. I even created some fun videos showing how I made the soap. I also started running Facebook ads targeted at people interested in natural skincare products.

Within a few months, my business had grown significantly. I was receiving orders from all over the country and even from other parts of the world. Digital marketing had helped me reach new customers and expand my business in ways that I never thought possible.