An email copywriter specializes in crafting compelling and persuasive email content for businesses. Their services typically include writing promotional emails, newsletters, product announcements, and drip campaigns, all aimed at engaging the audience and driving conversions. They focus on creating attention-grabbing subject lines, clear calls to action, and well-structured content that aligns with the brand’s voice. In addition to writing, an email copywriter often optimizes emails for deliverability and readability across devices.

For businesses seeking additional expertise, an SEO copywriting agency may also offer services like integrating SEO strategies into email content, ensuring emails rank well in search engines while maintaining high engagement. This approach helps improve both visibility and click-through rates.