Bhutan offers a unique lifestyle that attracts people for various reasons. Here are some key factors:
Emphasis on Gross National Happiness (GNH):

Bhutan prioritizes the well-being of its citizens over purely economic growth. This focus creates a society that values community, culture, and environmental protection.

Environmental Conservation:

Bhutan is known for its pristine natural environment. The country has a strong commitment to environmental sustainability, with a constitution that mandates maintaining a significant portion of its land under forest cover. It is also carbon negative.

Rich Cultural Heritage:

Bhutan has a vibrant and well-preserved culture, deeply rooted in Buddhist traditions. This includes unique architecture, traditional arts, and religious festivals.

Peaceful and Tranquil Environment:

The country offers a slower pace of life, with a strong sense of community and a low crime rate. This can be appealing to those seeking a more peaceful and less stressful lifestyle.

Free Healthcare and Education:

The Bhutanese government provides free access to healthcare and education for its citizens, contributing to a higher quality of life.

In essence, people are drawn to Bhutan's:
Focus on well-being over material wealth.
Commitment to environmental preservation.
Strong cultural and spiritual values.
These factors combine to create a distinct and attractive way of life for those who value them.