How do I improve the E-A-T of a site in SEO?

E-A-T stands for Expertise, Authority, and Trustworthiness. These three key factors help search engines to determine the page's overall quality.

You can use these tips to improve your EAT SEO ranking factors:

• Expertise: Expertise is all about the editor, writer, or organization behind a piece of content. If you're a content creator, make sure your site's content is helpful, accurate and it comes from reliable sources.
• Authority: Authorizing the backlinks from high-authority sites, you can advertise that you are viewed as a reliable source. Publishers' authority is determined by how reputable they are in the eyes of other industry experts.
• Trustworthiness: Based on how users view a website's content will deem it trustworthy. Customers can leave reviews on your site to indicate their trustworthiness.

Improving a brand or website's E-A-T ought to likewise lead to increased brand recognition and brand perception, which should, once again, lead to increased sales and revenues.

Elements that should avoid for EAT SEO: Spammy design, Lack of contact information, and outdated content is a wise decision.

Good SEO offers several advantages for companies:

1. Increased Visibility and Traffic:

• Higher Rankings: Good SEO helps your website rank higher in search engine results, leading to increased visibility among potential customers.
• More Clicks: Higher rankings result in more clicks, driving organic traffic to your site.

2. Improved User Experience:

• Optimized Website: SEO involves improving website structure, making it more user-friendly, and enhancing navigation, resulting in a better experience for visitors.
• Mobile Optimization: With mobile SEO, your site is accessible and functional on various devices, catering to a broader audience.

3. Higher Conversion Rates:

• Targeted Traffic: SEO helps attract visitors actively seeking your products/services, leading to higher chances of converting them into customers.
• Quality Content: Optimized content addresses user queries, providing value and increasing the likelihood of conversions.

4. Establishing Credibility and Trust:

• Authority Building: High search rankings convey credibility and authority, fostering trust among users for your brand or services.

5. Cost-Effectiveness:

• Organic Traffic: While SEO requires investment, organic traffic acquired through good SEO practices is relatively cost-effective compared to paid advertising.

6. Competitive Edge:

• Outperform Competitors: Strong SEO efforts can help your site outshine competitors in search rankings, attracting more attention and potential customers.

7. Long-Term Results:

• Sustainable Impact: Properly executed SEO efforts can yield lasting results, continually driving organic traffic and maintaining visibility.

8. Local Business Benefits:

• Local SEO: For businesses with physical locations, local SEO tactics can drive foot traffic and increase local visibility.

9. Valuable Insights:

• Analytics Data: SEO analytics provide valuable insights into user behavior, preferences, and trends, aiding in informed decision-making and marketing strategies.

10. Adaptability to Changes:

• Algorithm Adaptation: SEO strategies can adapt to search engine algorithm updates, ensuring continued relevance and visibility.

11. Enhanced Cross-Platform Reach:

• Multi-Device Optimization: SEO encourages optimization for various devices, ensuring your website is accessible to a wider audience.

12. Complement to Marketing Efforts:

• Synergy with Other Strategies: SEO complements content marketing, social media, and PPC efforts, amplifying overall marketing impact.

13. Global Reach:

• International SEO: With effective strategies, companies can expand their reach to global audiences, tapping into new markets.

14. Increased Content Engagement:

• Quality Content Creation: SEO-focused content tends to be informative and user-centric, leading to higher engagement and sharing.

15. Business Sustainability:

• Continuous Flow of Traffic: A well-executed SEO strategy ensures a continuous flow of organic traffic and leads, contributing to long-term business sustainability.

In summary, investing in good SEO practices results in increased visibility, higher credibility, improved user experience, and better chances of conversion, ultimately contributing to a company’s growth and success.

Several indicators suggest a website has been professionally optimized:

• High search engine rankings: Consistent top rankings for relevant keywords in search engine results pages (SERPs).
• Increased organic traffic: A significant increase in website traffic from search engines over time.
• Improved user experience: Faster page loading speeds, mobile-friendliness, and easy navigation, all contributing to a positive user experience.
• High-quality backlinks: A strong backlink profile from reputable and authoritative websites.
• Data-driven approach: The use of analytics tools to track website performance and make data-driven decisions.

When looking for a reliable SEO company for my website, I focus on key factors that ensure expertise, transparency, and long-term results. Choosing the right agency can significantly impact my online visibility, so I prioritize these essential aspects:

1. Proven Track Record

A trustworthy SEO company should have case studies, client testimonials, and success stories showcasing their ability to improve rankings and traffic. Checking their past work helps verify their expertise.

2. Customized Strategies

Every business has unique goals, so I avoid agencies that offer generic solutions. A good SEO company conducts in-depth website audits, competitor analysis, and keyword research to create tailored strategies.

3. White-Hat Practices

Ethical SEO techniques are crucial for sustainable growth. I ensure the company follows white-hat SEO methods like high-quality content creation, proper link-building, and adherence to Google’s guidelines to avoid penalties.

4. Transparent Reporting

Regular updates and detailed reports on website performance, keyword rankings, and traffic trends are essential. A reputable SEO company provides clear insights rather than vague promises.

5. Comprehensive Services

SEO involves multiple components, including on-page optimization, technical SEO, link building, and content marketing. I prefer companies that offer a full range of services to strengthen my overall online presence.

6. Realistic Promises

SEO is a long-term investment, so I’m cautious of agencies that guarantee instant top rankings. A reliable company sets realistic goals and focuses on steady, sustainable growth.

7. Strong Communication

Clear and open communication is essential. I ensure the SEO company provides ongoing support, answers queries promptly, and aligns strategies with my business objectives.

A reliable SEO company should offer ethical, data-driven strategies, maintain transparency, and prioritize long-term success. By evaluating their track record, communication, and service quality, I can choose an agency that genuinely enhances my website’s performance.

P.S. Elevate Your Website with Our Free Starter Checklist.

Everything starts with the on-page SEO, cos main page is to gain audience. And what is the point in ranking at top results when your audience will leave within very first few seconds cos of poor design of the website. On page SEO not only helps in ranking the site but also serves a great purpose of keep the audience engaged with your site. And anyways, you must want a effort worth content on your website before you start building your backlinks. On page includes everything related to your website design, aesthetics and content available to the audience as well as site maintenance (security, broken links, redirect etc.)

Once your site is optimized and has an engagement worth content, then your focus becomes building backlinks. Link sharing/swapping is a practice of past, now everyone wants natural links. To earn natural backlinks you might want to appear on other sites related to your domain. Easiest way to earn natural back links is by approaching your target via email or any other effective platform you can think of.

1. Improved Search Engine Rankings: One of the most significant signs that your website has been optimized by a professional SEO company is improved search engine rankings. If your website is ranking higher in search engine results pages (SERPs) for your targeted keywords, it's a good sign that your SEO efforts are paying off.
2. Increased Organic Traffic: Another way to tell if your website has been optimized by a professional SEO company is by looking at your organic traffic. If your website is receiving more organic traffic over time, it's likely due to improved search engine rankings and overall optimization efforts.
3. On-Page Optimization: A professional SEO company will ensure that your website has proper on-page optimization, including optimized meta titles and descriptions, header tags, and keyword usage. If you see that these elements have been updated and optimized, it's a good sign that a professional SEO company has been working on your site.
4. Quality Content: Another hallmark of a professional SEO company is their focus on creating high-quality, engaging content. If you notice that your website has new, well-written content that is relevant to your target audience, it's a good sign that a professional SEO company has been involved in your site's optimization.
5. Technical SEO: Technical SEO involves optimizing the technical aspects of your website, such as site speed, mobile responsiveness, and schema markup. If you see improvements in these areas, it's a good sign that a professional SEO company has been working on your site.

Overall, if you see improvements in your search engine rankings, organic traffic, on-page optimization, content quality, and technical SEO, it's likely that your website has been optimized by a professional SEO company.

While picking a solid Search engine optimization organization for your site, think about the accompanying key variables:

1. Demonstrated History

Search for a Web optimization organization with contextual investigations, client tributes, and a background marked by further developing inquiry rankings. Fiverr Ace offers confirmed Website design enhancement specialists with demonstrated results.

2. Straightforward Search engine optimization Procedures

A dependable Website design enhancement organization ought to give a reasonable system, including watchword research, content improvement, and backlink working, without utilizing dark cap procedures.

3. Altered Website optimization Plans

Keep away from one-size-fits-all arrangements. The best Website design enhancement specialists dissect your business needs and formulate a customized procedure.

4. In the know regarding Website design enhancement Patterns

Google's calculation refreshes habitually, so pick a Website optimization administration that stays in front of changes and follows the most recently accepted procedures.

5. Definite Detailing and Correspondence

A decent Web optimization organization gives normal reports on rankings, traffic, and enhancements, guaranteeing you grasp the advancement. For high-quality SEO services, Fiverr Pro is a great platform to find top-rated SEO professionals who meet these criteria. I know the guy on Fiverr who is an experienced search engine optimization strategy expert, consult him for free by tapping on this link.

Choosing the right target keywords is a critical part of any SEO strategy. Here are some of the key factors that an SEO company should consider when choosing target keywords for a new website:

1. Relevance: The keywords should be relevant to the website's content and services. The SEO company should choose keywords that accurately describe the website's products or services.
2. Search volume: The keywords should have a decent search volume, which means that people are actively searching for those keywords. However, the SEO company should also consider the competition for those keywords, as highly competitive keywords may be difficult to rank for.
3. Intent: The SEO company should consider the intent behind the keywords. Are people searching for those keywords looking to buy a product or simply seeking information? Choosing keywords with a clear intent can help attract more qualified traffic to the website.
4. Long-tail keywords: Long-tail keywords are longer, more specific phrases that are less competitive but can still attract targeted traffic. The SEO company should consider using a mix of short-tail and long-tail keywords for the best results.
5. Geographic location: If the website is targeting a specific geographic location, the SEO company should consider using location-specific keywords to attract local traffic.
6. Competitor analysis: The SEO company should research the keywords that competitors are using and consider using similar keywords to stay competitive.
7. User search behavior: The SEO company should consider how users search for products or services in the industry, including any industry-specific jargon or terminology that may be used.

By considering these factors and conducting thorough keyword research, an SEO company can choose the most effective target keywords for a new website and help improve its search engine rankings and visibility.

Image via JS Interactive

There is no E-A-T score technically taken into account by Google. It’s more of a metric used by Google Search Quality Evaluators to improve the algorithm.

But hitting as many E-A-T points as possible will only improve the quality of your content, organization, or product.

A lot of these are fluid and can be assigned to any of the three categories.

Ways to improve Expertise -

• Rigorously fact check all content you put out there.
• Say something new in your niche; produce original research.
• Don’t just regurgitate facts, but go out and find the data yourself. Become an expert in your field and not just a follower.
• Do Google Cameos - if you get the invite.
• (Ideally) Attack content marketing from all angles - do youtube content, podcasts, blog posts, or white papers to expand your reach.
• If you have a blog, make sure you include an author bio and a headshot for every post. This can show the necessary training and education (formal or informal) to show that Google can trust the information.
• Don’t solely rely on Upwork or freelancing sites for the majority of your content. You need to ensure you have enough time to fact check and improve the quality of the writing.
• Proudly display awards, distinguishments, or qualifications that can help Google place you as “qualified.”
• Get quality backlinks from authorities in your industry - or publications that have a lot of journalistic integrity.

These will all contribute to a positive authority (reputation in the industry).

Ways to improve Authority (Perception + Reputation) -

• Good content and real expertise will mean you become an authority in your industry.
• Produce quality content that makes the rounds and gets readily shared.
• Get regular press. You can control the narrative with press releases, but doing good deeds, winning awards, going on podcasts, shows, or getting featured posts on different sites will show you are a reputable, authoritative contributor to your industry.
• Reviews and testimonials from real users that show you know your business in and out.

Ways to improve Trustworthiness -

• Testimonials and reviews can not only increase authority but also trust.

After all, how many Amazon providers do you use just because they have higher reviews? I know that personally, I trust a “good condition” description for a book from a highly rated book provider.

• Trustworthiness also has a lot to do with site security. Make sure you use HTTPS over HTTP by getting the proper SSL certification (really easy these days!). HTTPS is vital for keeping sensitive information secure.
• Consistency can contribute to trustworthiness. If you are consistently pumping out incredible, fact-checked information, people will start to trust your expertise. You become an authority that cares about your product/content/discipline.
• Build up a good reputation by not misleading users. Don’t use clickbait or spammy techniques. Show that you want to provide value to your users and not manipulate them.

I hope this helped.

Unless you have a massive food blog I advise that you to try to optimize your site yourself. SEO is a long-term project and a good SEO company can run you a couple thousand dollars monthly.

You can’t just optimize a blog once and forget about it.

Most SEO tactics yield results with consistent, long-term application so unless you’re willing to pay an SEO company almost every month, you should probably consider learning at least the basics.

However, if for some reason you would still rather hire an SEO company I advise that you do a bit of self-educating beforehand. Why? Here’s what I’ve found out:

A LOT of SEO ‘specialists’ have absolutely no idea what they’re doing. They read about SEO on two blogs and figure “Well, doesn’t sound too hard!”. The next day they start a website, open a LinkedIn profile and call themselves specialists.

Then what happens? They book a client and fumble around for months achieving absolutely nothing. The client on the other hand never catches on cause he/she doesn’t know any better.

This happened to a friend of mine. He told me he had hired an SEO company to work on his website so I offered to look over the project. Turns out they did a lot of things wrong. Sure he was ranking for his own business name (which is very unique anyway) but they made a lot of mistakes in other areas.

As a freelance blogger, one thing I picked up on immediately was the blog they had set up for him. They were targeting a bunch of irrelevant keywords so even if he somehow managed to rank in the SERP’s, he would still rank for all the wrong keywords!

The kicker? When I started asking him questions about why they did certain things certain ways he couldn’t even explain cause they had just thrown a bunch of big words at him during consultation.

This is not to say that all SEO specialists must have a ton of experience or a roster of high-paying previous clients. There are some great SEO’s who are self-educated, just starting out and will do a terrific job. The key is to have enough knowledge as a client to differentiate between which is the former or latter.

To prevent yourself from making the same mistake as my friend here are some factors you should take into consideration when hiring:

1. Previous client work: Ask about previous clients and google them to see if their content ranks high. If they couldn’t get their previous clients to rank, they sure as hell can’t do it for you.
2. Can the company explain in plain terms what they’re going to do for you and how they’re going to do it?: Be wary of SEO companies that throw around big words without any explanation of how they translate into actual benefits for your site.
3. Will they keep you informed on their progress?: It’s important to work with an agency that carries you along the process of optimizing your website. After all, it’s your site so it only makes sense that you’re abreast of their progress.
4. Can they give you a time-frame for results?: Now this can go two ways. If an SEO company promises results in two days you might need to pause and have a rethink. Sure there are quick wins but it’s important to make sure that the consultant isn’t just trying to entice you into making a payment. On the other hand if the agency is being wishy- washy about when you’re likely to see results, you should probably move on. With past experience and expertise a consultant should be able to give you some kind of time estimate.

Bearing the above points in mind, here’s two ways you can go about finding an SEO company:

1. Look for a referral: I think this is probably the best way to go about looking for an SEO company. As a blogger you probably have a few contacts whose sites are ranking well on Google. Reach out to them and ask if they worked with any specialists.
2. Hop on Google: Google SEO companies, go through their websites, previous clients and ask for a consultation. Listen carefully to what they have to say, don’t be afraid to ask questions and take your time making an informed decision.

The most important thing when looking for an SEO company isn’t focusing on your niche but instead focusing on the expertise of the consultants and what they can specifically do for you.

It's an acronym for "search engine optimization". Essentially, you're optimizing the website so that it will rank higher in Google or other search engine result pages. You can do this by using keywords, shortening URLs, and adding tags to parts of the webpage.

The key with SEO is to give high-ranking websites what they're looking for--links back to your site (leveraging anchor text). Search engines interpret links on another page as a "vote" on the quality of the content on your webpage. It also helps if popular pages link back to you; linking pages together create great web architecture. There are some additional steps like meta descriptions and alt tags that can be optimized too but these days most SEOs focus