There are many challenges in getting premium freelance clients as Ameesha Green pointed out.

Let me first explain what “premium” means to me and maybe that’ll help frame my answer for you.

I equate this to the type of client I want to work with.

• One that’s respectful
• Values what I bring to the table
• Has thought about their project enough to a point where we can discuss candidly about budget, time, and expectations
• That we are a fit personality wise

These 4 things for me are critical to the success of the project.

My sense from this question is that premium is referring to higher priced projects.

In order to land higher priced projects, clients need to understand and be willing to pay those prices.

Remember price is subjective, you want it as high as possible.

Whereas the client wants it as low as possible.

To make the pricing conversation steer clear of other suitors, you and the client have to be a fit for each other from a personality perspective.

If you step on each other’s toes during the initial conversation. Or if there’s a language barrier. Or that your personalities don’t mesh well upon meeting for the first time.

It’s going to be difficult to have a candid conversation as well as have a mutual respect and understanding of each other.

So for me, that’s why personality mesh is very important in a successful project.

Premium freelance clients will have thought about their project and what it means for their business for more than 30 minutes after having a conversation with a friend at a party.

Premium freelance clients will also understand the value someone brings to them because they’ve thought about an ROI to the project that’s acceptable to them. They realize that by investing $X they plan to get $Y back.

Even if they don’t have that $Y back value, if you can prove and explain to them through your track record and past experience that they could get $Y back. That’s how you’ll land premium freelance clients.

CLOSE THAT GAP BETWEEN WHAT YOU CHARGE AND WHAT THEY WANT TO PAY

It’s also how you’ll diminish or remove altogether, the gap between your high price and their low price.

Bottom line is that the client wants their project to either save time or bring in more money.

Whether that’s foot traffic through the door of their business, online sales, blog writing, social media posting, or some level of manual updates they need to do that you can do for them instead.

All these things tie back to either money or time, or both.

If your service is tied to time and/or money and you explain and prove to the client that they are getting a 2, 3, or maybe even a 10x return on their investment, that premium freelance client will sign up to your services.

The thing I want you to do after all this though is to eliminate the word “premium” from you question.

Instead make your services premium so everyone coming to you automatically premium.