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As I sit down to ponder the evolving landscape of India's fashion scene, I find myself marveling at the incredible journey our nation has embarked upon. The next five to ten years are poised to witness a remarkable transformation, driven by the boom of our startup ecosystem. With startups mushroomin…
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An unanticipated spike in sales of spiritual goods has gained prominence as the new temple in Ayodhya approaches its consecration. This phenomena is an interesting case study from the standpoint of marketing, not just a manifestation of religious fervour. The unusual convergence of spirituality and…
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In the ever-shifting landscape of fashion, design, technology, and culture, trends emerge as the silent orchestrators, guiding industries and shaping our collective preferences. The process of determining trends is a complex interplay of influences, creativity, and societal dynamics, and understandi…
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In the fashion industry, which is always changing, 2023 saw a spectacular comeback of the classic and daring leopard print. Celebrities, who are renowned for breaking conventions and starting trends, welcomed this erratic and adaptable pattern in a variety of ways, resulting in a surge of eye-catchi…
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