LinkedIn is the world's largest professional networking platform, with over 900 million members. Having an extensive network of engaged followers on LinkedIn can help boost your personal brand, expand your industry reach, unlock new opportunities and earn money on LinkedIn.

But getting more followers requires effort - you can't just create a profile and wait for the followers to come rolling in. You need a strategy.

Today, I will provide actionable tips to help you increase your followers on LinkedIn. so, let’s dive in!

Key Takeaways

• Optimize your profile to showcase your skills, experience and personality.
• Actively engage with your network by liking and commenting on posts.
• Share valuable content like articles, images and videos.
• Join relevant groups and participate in discussions.
• Use advanced search to find and connect with potential followers.
• Leverage LinkedIn advertising to expand your reach.

Optimize Your Profile

Your LinkedIn profile is the foundation for getting more followers. To attract the right followers, you need a complete, eye-catching profile that effectively showcases your personal brand.

Use a Professional Headline

Your headline appears right below your name and photo in search results and profiles. It should be succinct and descriptive, highlighting your current role and industry.

You can use a LinkedIn headline generator to assist you in creating a compelling headline if you can’t come up with what to write.

Good example: Senior Product Marketing Manager @ TechCompany | Passionate About AI and Machine Learning

Showcase Your Skills and Expertise

The skills section of your profile lets you list up to 50 skills. Include keywords and phrases that prospective followers may search for.

Pro tip: Ask colleagues or clients to endorse your top skills. This adds credibility.

Update Your Summary

Your summary statement is valuable profile real estate. Use it to share your professional background, passions, goals and what makes you unique. Write in first-person and keep it concise.

Feature Experience

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In the experience section, include current and past positions. For each role, provide a brief overview of your responsibilities and highlight key achievements. Use numbers and facts to quantify your impact.

Expand Your Background

The background section allows you to cover additional facets beyond formal employment. You can list education, certifications, publications, patents, courses, projects, honors, test scores, languages and more.

Show Personality with Media

Adding visual elements makes your profile stand out. Upload a professional headshot and include any relevant videos, slide decks or images you have created.

With an optimized profile, you have a strong foundation for gaining followers.

Actively Engage Your Network

Once your profile is up to date, it's time to start actively engaging your existing network on LinkedIn. Developing authentic connections and participating in discussions is crucial for gaining more followers organically.

Like and Comment on Posts

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One of the easiest ways to engage is by liking and commenting on posts from your connections. This shows you are paying attention and helps spark meaningful interactions.

• Comment with relevant insights, opinions, or questions.
• Share useful resources and articles.
• Give praise and validation for great posts.

When people see you actively engaging, they will be more likely to follow you to see more of your activity.

Share Valuable Content

Posting and sharing content allows you to provide value to your network while demonstrating your interests and expertise.

What to share:

• Industry articles and news: Commentary on recent developments.
• Thought leadership content: Examples could include presentations, whitepapers, videos and webinars you have created.
• Insights from events: Share key takeaways from conferences and meetings.
• Company and product updates: News from your business.

Tip: Use images, videos, and slides to make content more engaging.

Join Relevant Groups

Joining LinkedIn Groups related to your industry or interests is a great way to widen your reach and participate in discussions.

Look for active groups that align with your professional goals and knowledge base. Once you've joined, get involved by:

• Commenting on group discussions
• Posting your own relevant discussions
• Answering questions from other members

This showcases your expertise and personality to a wider audience.

By actively engaging your network with likes, comments, and valuable content while joining relevant groups, you can organically expand your follower base. In Part III, we will explore additional tactics for gaining followers on LinkedIn.

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Additional Tactics to Gain Followers

So far we have focused on optimizing your profile and organically engaging your existing network. Here are some additional proactive tactics to gain more LinkedIn followers:

Leverage LinkedIn’s Advanced Search

LinkedIn Advanced Search allows you to find people according to various criteria such as location, company, job title, skills, and more. You can then connect with relevant professionals and start engaging with their content.

Ways to use Advanced Search to gain followers:

• Search for people in your industry or niche.
• Find alumni from your university working at companies you want to follow.
• Discover influential thought leaders posting about topics you are interested in.

Follow Companies and Influencers

Following companies and business influencers who post valuable content can lead to their followers checking out your profile and following you as well.

Identify a few companies and influencers to follow in your industry. Like and comment on their content regularly to organically gain followers from their network.

Send Targeted Connection Requests

Sending tailored connection requests is more effective than bulk invites. Personalize each request by:

• Mentioning any common connections.
• Explain why you want to connect.
• Providing context on who you are.

This results in higher acceptance rates. Once connected, engage with new connections by liking and commenting on their posts.

Use LinkedIn Ads

LinkedIn advertising allows you to target prospects according to location, job role, skills, company size and more. Options include:

• Sponsored content to expand your posts’ visibility.
• Follower campaigns to get more relevant followers.
• Remarketing to connect with people who have visited your profile.

Ads take some testing but can accelerate gaining followers. Start small while learning best practices.

Gaining more quality followers takes time and consistent effort. By optimizing your profile, actively engaging your network, and employing additional tactics, you can gradually increase your follower base on LinkedIn.

Conclusion

Gaining more engaged followers on LinkedIn requires a multi-pronged strategy and consistent effort.

To summarize the key tips covered:

• Optimize your profile - Include a strong headline, list key skills and expertise, showcase relevant experience, and add visual elements.
• Actively engage your network - Comment on posts, share valuable content and join relevant groups.
• Expand your reach - Leverage Advanced Search, follow influencers in your industry, send targeted invites, and use LinkedIn ads.

With the right mix of organic and proactive tactics, you can establish yourself as an industry thought leader and gradually build an audience of quality followers aligned with your professional goals.

The more you put into your LinkedIn presence, the more you will get out of it. Stay patient and persistent, focus on nourishing authentic connections, and you will reap the benefits of expanded reach and new opportunities.

Now you have an actionable blueprint for getting more followers on LinkedIn. All that's left to do is put these best practices into play for your brand.