Throughout history, different cultures and eras have celebrated various beauty ideals. In recent years, the trend of achieving "glowy" or luminous skin has become particularly popular. This trend is often associated with a healthy, hydrated complexion that appears to radiate from within.

In the fashion and beauty industry, makeup artists, skincare experts, and celebrities have played a significant role in popularizing the glowy skin look. Makeup artists often use techniques like highlighting, strobing, and dewy-finish products to create the illusion of luminous skin. Celebrities frequently showcase this look on red carpets and in photoshoots, influencing beauty trends.