No, cross-platform doesn't kill native app development. It helps startups get started on both platforms simultaneously, build an MVP and understand the audience's pulse. If you are unsure whether to go iOS or Android, cross-platform will help you launch the app. You can always delve into native app development in the growth phase.

Each app development approach has its pros and cons that you should consider before selecting the most suitable one. For instance, native app development is best suited in certain conditions, while you should consider cross-platform in other cases.

Pros & Cons for Cross-platform

• It is the most cost-efficient way of developing your mobile app. You can create for Android and iOS without spending a lot of money or investing in the infrastructure.
• You need to write the code once before using it on both operating systems. It saves time and effort involved in coding. You might have to customize it to match the platform-specific code in some instances.
• As you write a single code and use it across platforms, it saves a lot of time. It also makes you more productive; as a result, you can launch the app faster.

These were the pros associated with this approach. Let's take a look at the cons.

• This approach comes with a restriction- you can only add limited functionality to the application you are developing.
• The user experience design also comes with some limitations. You cannot introduce a native-like experience in these apps.

Pros and Cons for Native Development

• You get excellent support from the native library and the application store to develop apps. So, you can introduce features and functionality that can enhance experiences.
• With the wide range of tools available for native development, scaling these apps is easy. You can easily add new features and upgrade the solution.
• The application is developed for the platform; it offers high-performance and better load-bearing capacity.

Here are some of the cons that you might need to consider

• It is an expensive development approach that you should take when you are sure about the platform for which you are developing.
• You will need to create different Android and iOS, which means you will need to invest additional resources and time for both approaches. Eventually, it consumes a lot of your time.