For women

• Be prepared to match your shoes with your bags, your bags with your coats, your coats with your belts, your belts with your skirts...
• Display at least one clearly branded item
• Wash your hair often and keep it smooth, no need of hair accessories unless it's your sunglasses
• Natural make up is a must, no fake lashes please or huge highbrows. No make up is a no too!

For men

• No matter the weather, carry your sunglasses and possibly a light jumper to put on your shoulders (but never actually wear). Pastel colours work great with jeans. Pink is allowed too.
• Carry cigarettes and mainly a lighter even if you don't smoke. You want to entertain the ladies...
• Look after your eyebrows. They need to look strong.
• Display a little bit of (preferably) dark chest hair from your shirt
• If you own a nice car, make sure your car keyring (nicely branded and shiny) is placed next to your coffee at the bar.