After 3 years of working with a leading E-commerce company, I was actively looking for a job change. I came across a post in a conglomerate launching their new brand range for E-commerce sites in India. Since it was for the same category of product I had experience in, I thought it as a good fit and so I applied.

Finally after shortlisting, I was put in touch with the brand head ( let’s call him Mr X). I also came to know that with big promises of brand launch,Mr X was recruited by that conglomerate company.

So After 3 rounds of interviews with Mr X, his teams and HR, I made him only one request - to keep me informed even if I am rejected so that I do not waste my time waiting. ( because it’s typical In India to forget about candidates after interview while candidate just keeps waiting for response). Now After 2 weeks of no response, I tried to get in touch with Mr X through call, Whatsapp and LinkedIn but could only get ignorance in return.

Anyways, after a month or so, I joined this E-commerce leader of India in the same category where i was given responsibility to select new brands for listing on our site. Please note that this E-comm site was the market leader and had largest customer base.

Soon, Mr X got in touch with our site for listing his new brand and after considerable followup, was directed to me. It was *key marketing strategy* for that brand to get listed on our site to expand its base in India. Probably Mr X couldn’t recognise me through mail exchanges. Finally when we got to meet each other face to face, he couldn’t believe that I was holding such key position there.

Sometimes I feel brand failure of Mr X in India was probably because they couldn’t implement their key Marketing strategies :P