Patience and understanding of the value of SEO.

I’ve worked with several executives that want to see the return from SEO right away. They don’t understand that SEO takes time, patience, and a lot of elbow grease. You won’t see your initial glimpses of success until your efforts begin to snowball, typically in a year's time.

Once you gain a consistent source of traffic from organic search, you are in a great spot to be successful. It’s just the waiting game that isn’t for everyone.