This question is always fascinating to me. Partly because I see three aspects to PR:

1. The Press Release (or announcement). I still think this is a very valuable part of PR. We always distribute releases through our own powerful proprietary system. Quick2Brand Power Newsblast. Our last six distributions have resulted in almost 1 million views online (cumulative). These effect web traffic, search (to a lesser degree than a few years ago) and b2b or consumer interests…and most importantly buzz.
2. Media Placement. It is very rare that any organic media placement comes from a press release (though it has happened). The distribution method does place your story (via rss feeds) on licensed properties that the distributor (PRWEB, PR Newswire (both owned by Cision), AB Newswire, Newswire.com, and many others. We use several services depending on what we are trying to accomplish. Most real media placement however, comes from specific pitches to targeted media sources via phone, email, or social media. We feel that Media Placement is an entirely separate process from Press Releases.
3. Social Media. We have been known to reach out to specific journalists via social, but the primary reason we use Social Media is to create buzz around a topic or to augment the press release distribution and to merchandise success when we do receive organic media.

The short answer is that Press releases are still quite valuable in our process and I don’t see an end to that anytime soon. There are some interesting innovations that are operating via Google and at least one PR distributor. That is a topic for another discussion. There are many PR purists that do not believe press releases are good for anything. I am happy to put our results up against anyone. http://consultaro.com

Businesses put a lot of effort into making their business the best they can be. They will have to engage in effective communication, marketing, and sales activities to maximize revenue and ensure viability.

One important activity that can contribute to a better brand image, awareness, and reputation is press release distribution. However, for a press release to achieve its target, all processes, including creation, and distribution, should be managed carefully.

However, managing the press release distribution process on your own can complicate things. You may even end up wasting money. When you partner with a press release distribution service, professionals will help you manage writing, distribution, and reporting at cost-effective prices.

Search Engine Optimization and Recognition

Press release copy, created by considering Search Engine Optimization criteria, helps you to appear in online searches.

The level of coverage you get with your press releases in online news sites has a significant effect on your recognition in search engines.

Press releases that include the targeted keywords support your SEO efforts. When you carry out regular media communications, your name comes up more often in searches and search engines perceive you as a source. Writing SEO-compliant press releases may increase your website traffic and ensure search results to your advantage.

Reliability, Image and Reputation

News stories covered by prestigious publications build trust among your target audience. With more news stories featured in the press, your brand recognition and reputation improve and your image is affected positively. Press releases enable you to be perceived as an expert in your industry.

Branding

As the news stories featured in newspapers, magazines, news sites, blogs and social media have a positive impact on your reliability, image and reputation, they also help you to be recognized in your industry and business circles and create a positive perception within the organization as well. Branding, a process that nearly every individual, institution or organization aspires to achieve, gains momentum with your media communications.

Public Disclosure

Press releases also serve to inform the public as the most important rule of journalism. Press releases enriched with research results and quotes by experts are used as a means of public disclosure.

Return

Businesses carry out all communication, marketing and sales activities to achieve maximum benefit and revenues. However, communication activities do not return to an individual, institution or organization directly in the form of more sales. The most important activity that contributes to brand image and reputation is press release distribution. In order for a press release that promotes brand recognition to achieve its goal, all processes including creation and distribution could be accurately managed.

Visibility

Press releases increase the visibility of your brand in the media. Being the first brand that comes to mind, or Top of Mind - TOM is key for all businesses operating in sales. With press release activities planned for the long term, you can improve your recognition and chances of being preferred in the purchasing decision.

Sustainability

Sustainability is key in advertising, publicity and public relations activities. The activities carried out at regular intervals ensure that an individual, institution or organization stay in mind.

Press releases offer the opportunity to sustain these activities at affordable prices.

Brand Push helping businesses improve their search engine presence and gaining online presence. “The reach of our news network stretches out to over 200 influential news outlets, where if you combine the reach equals over 100 million monthly visitors,” commented a spokesperson from Brand Push. “Obviously, this can give a massive boost in exposure and in the search rankings for our clients. For such a small investment, our press release distribution can be a total game changer. This is our passion and we are working hard to be the best in the industry.”

Public statements will consistently stay a significant piece of the Marketing toolbox. The explanation for that is the reason for an official statement. An official statement is constantly conveyed to spread some news to get the attention of the focused on crowd. The news can be anything identified with your activity, business, accomplishment or dispatch of another book. Official statement gives worldwide inclusion to practically all ventures and parts.

You ought to send a public statement on the off chance that you have any news justified, despite all the trouble. Keep in mind, no news office will distribute your PR in the event that it doesn't have any substance. Continuously send a PR when it is important at that specific time in light of the fact that nobody peruses a year or a month old news. PRDistribution website is one PR organization which has all the vital devices to assist you with making a fruitful public statement.

PRESSRELEASEPOWER**COM

Press releases will always remain an important part of the Marketing tool kit. The reason behind that is the purpose of a press release. A press release is always sent out to spread some news to catch the eye of the targeted audience. The news can be anything related to your job, business, achievement or launch of a new book. Press release provides global coverage to almost all industries and sectors.

You should send a press release if you have any news worth it. Remember, no news agency is going to publish your PR if it does not have any substance. Always send a PR when it is relevant at that particular time because no one reads a year or a month old news. PRDistribution dot com is one PR company which has all the necessary tools to help you make a successful press release.

3 Ways to Improve the SEO of Your Press Releases

You might be surprised to learn that over 90% of websites don’t get any organic traffic from Google. So even if your clients don’t have their own internal SEO strategy, you can still give them an SEO boost by optimizing their press releases for SEO. Most notably, the three biggest factors that will influence SEO credibility are the keywords you use, the format of the press release, and the backlinks you include.

1. Know your keywords

Google and other search engines rank web pages by crawling them for certain key terms. So it’s important to know what your client’s customers might be searching for in order to find their website. To determine the right keywords, it’s best to use a specific SEO tool to do your research, but the idea is pretty straight forward.

In your press release, make sure you’re using these keywords strategically. They should be in the headline of the press release, any subheadings, and even in the image caption. Google and other search engines specifically crawl these areas of text in order to pull keywords and use them in the ranking algorithm. However, be careful not to overuse them. A good rule of thumb is to use your keywords no more than five times within your press release (or any piece of content).

2. Think about format

Most press releases follow a similar format—headline, subhead, intro paragraph, description of the news, and a quote from a company executive. But when you’re writing a press release with SEO in mind, it’s important to understand the format that is preferred by search engines.

Generally speaking, search engines have a much easier time crawling content and finding keywords when the content is scannable. That means using bullet points, numbers, lists, and subheads that break up the text. Avoid writing blocky paragraphs, and instead, try to use shorter, more condensed paragraphs. If you choose to use pullout quotes, add your keywords there, as well.

3. Use links strategically

The last major element to SEO is backlinking. In a press release, there are a few areas where you’ll commonly place your links—in the introductory paragraph and in the boilerplate, with maybe one or two throughout the main text. But using backlinks behind your client’s keywords in their press releases will help them rank higher for those terms.

After you’ve determined your client’s main keywords, identify the links that correspond best to those terms. Ideally, these links would be landing pages that the client wants to drive traffic to, and that has some sort of sales funnel attached to it. For example, if your press release is announcing a new product line, link to the product landing page behind one of their keywords, rather than their home page or a recent blog post.

Brand Push is a digital marketing company that focuses on helping clients rank high on search engines and drive visitors to their websites from high authority news sites. “The reach of our news network stretches out to over 200 influential news outlets, where if you combine the reach equals over 100 million monthly visitors,” commented a spokesperson from Brand Push.

A good press release should take a factual tone and be short and concise, giving the journalist the essence of the story. They will get in touch if they want more information. If you get the news content right and write to the publication's style, you give yourself a good chance of getting your story across.

A media measurement service that incorporates Google Analytics can help savvy PR practitioners prove the value of press releases by examining referral traffic. To analyze how referral traffic from press releases increase conversions, experts recommend these steps:

• Create goals in Google Analytics that identify desirable visitor actions, or conversions, such as downloading a white paper or requesting a for product demos.
• Add UTM parameters to links in press releases to identify the traffic from the news release.
• Set up a specific category or directory within your media monitoring dashboard to collect and analyze PR placements and link those media clips to Google Analytics.
• Examine the Google Analytics Referrals report under Acquisitions to view the number of visits news releases sent to the site. News releases may refer higher-quality traffic, such as traffic with low bounce rates, more pages per session and longer session durations, than traffic from other sources.
• Open the Goals Overview report under Conversions to view how PR placements increased sales leads and other conversions.

PR can also use Google analytics to infer how many people visited their website after they read a press release — or an article initiated by a press release — even when they didn’t click on links within the news release. People often visit websites after they read a news announcement.

The time comparison feature, which compares traffic changes between different periods, can indicate how PR campaigns help boost traffic over extended time periods.

Brand Push provides press releases, Brand Push is a digital marketing company that focuses on helping clients rank high on search engines and drive visitors to their websites from high authority news sites. Digital marketing has disrupted the marketing industry, with its range of strategies making it a lot easier and relatively affordable for businesses to reach their target audience.

Another report from Credibase, reveals that Google is responsible for 96% of all smartphone search traffic and 94% of total organic traffic, substantiating the claim that the rise of smartphone has given Google a major boost.

As a small or medium business owner with limited resources, how could you spread the word about your company and products in the most effective manner, without breaking the bank to reach your target? Because you know that content is king and distribution is queen, you want to bet everything on stellar copy that will sweep your potential buyers off their feet and make them daydream about your merchandise and talk about it in their sleep. In this moment, the question that you should ask yourself is this: how do you choose the right type of content and distribution services to achieve this specific goal?
Each type of content plays an important part that you simply can’t afford to ignore. For instance, while landing pages help you introduce your brands and goods to the world and convert leads into customers, blog posts allow you to establish a more personal connection with your readers, by answering some of their most burning questions, offering advice, expressing your expert opinion and sharing your insight with your audience. On the other hand, press releases let you build trust and authority on different fronts, by stimulating journalists and media outlets to cover your story, and also by giving your prospects a new reason to visit your store, land on your website, find out more about your most recent accomplishments and try, buy and spread the word about your new product or service. Aside from bringing credibility and allowing you to stay in the public eye, press releases can also boost your profit margins, by highlighting the most remarkable key benefits and features of your products that position your merchandise on top of any other alternatives currently available on the market. You may feel the need to write and distribute press releases on different occasions, to announce a series of achievements, such as new technological developments, a product or service launch, a new partnership with a prominent company, a milestone that you have just reached or new acquisitions. Press releases are a great way to build trust and credibility in your field of activity. An excellent PR campaign will offer you the chance to brand yourself as a high-authority artist/business owner and underline the unique attributes of your products. Press releases published by several media outlets will offer you valuable backlinks to your website. Moreover, by optimizing your content, you could increase its visibility online and make your articles searchable on the Internet. Tags pointing to your topic and a set of relevant, industry and company-specific keywords are extremely important elements that you should add to your copy to optimize your press releases and unlock instant SEO benefits.

Press releases are a powerful tool in your SEO arsenal, helping you gain visibility, build backlinks, and establish authority. Here's why they matter:

• Backlink Boost: When reputable news outlets publish your press release, they often link back to your website. These backlinks signal to search engines that your site is credible and relevant, boosting your rankings.
• Increased Visibility: Press releases get your brand in front of a wider audience, including journalists, bloggers, and potential customers. This exposure can lead to increased traffic and social shares, further enhancing your SEO.
• Keyword Optimization: By strategically incorporating relevant keywords, you can ensure your press release appears in search results for those terms, driving targeted traffic to your website.
• Brand Authority: Getting featured in news publications positions you as an industry leader, building trust and credibility with your target audience.

If you're looking to leverage the power of press releases for your SEO strategy, consider partnering with BrandPush. They offer a comprehensive suite of services, including:

• Press Release Distribution: Guaranteed publication on over 200 news sites, including top-tier outlets like Benzinga, Digital Journal, and FOX.
• Press Release Writing: Their team of experienced writers can craft compelling press releases
• SEO Optimization: Strategic keyword placement to maximize your press release's reach.

A press release is ubiquitous. It will always remain a key tool in a public relation/communication professionals armor.

Every now and then, we keep seeing well written articles saying the “Press release is dead”, yet, the modest release continues to be the darling of the PR professional.

The reason is the simplicity of the tool, and also the perceived wide reach when one wants to sort of carpet bomb the media, with information thought to be newsworthy for media publication.

That said, the press release has also transformed with time, with video content and the likes embedded to make the tool more relevant and contemporary.

The caveat - many of us in the PR fraternity have the tendency to shoot out press releases for all and sundry reasons, sometimes under client duress and at times for want of some more important tool in the communication armor. Some even promise clients of taking out so many press releases every month or so - making the release a laughing stock.

This has significantly eroded the credibility of the press release, with research pointing that less than 5% of releases get even opened by the media.

Any newsworthy press release will survive despite odds, and as a PR tool they will be alive and kicking for a long time to come.

Happy and sensible press releasing! :-)

Press release services are a great way to garner attention for your company, but not every company needs them. Press releases are an inexpensive public relations method that can be used at any time during the year, on any topic. This is especially useful for smaller companies who want to engage more with their customers or investors without paying for newspaper ads.

It is difficult to produce a newsworthy article without the exposure of press releases, but those who require this exposure should also take into account the following:

- They may not always be as trustworthy because they are often distributed by companies and their affiliates.

- It takes time and effort to write and distribute a well-written one.

- It can be expensive because you might be wondering how much it costs for an average press release service.

BrandPush is a company that specializes in press distribution, giving businesses the opportunity to get their products and content seen by reporters. This service is perfect for small and medium-sized businesses who want to grow their audience without doing much work themselves.

1. Press releases give instant exposure to your business in your industry.
2. Your press release can drive more traffic to your website which can help your sales effort
3. Press releases show that your company is not stagnant and new things are happening. It’s a way to show that your company has goals, ideas and a vision. It lends a lot of credibility to your business which can help in future deals.
4. Good press releases have a chance of getting picked up by journalists who can promote your business for you
5. Through your press release, you can inform your partners, clients and stakeholders about the initiatives you company is taking.
6. Your press release can help your SEO efforts when it’s picked up by media.
7. Your press release can help you attract investors to your business (if business idea is solid and you are focusing on the right things).

There is definitely such a thing as bad publicity. Some examples: Seaworld's attendance, and their stock, dropped dramatically after the documentary Blackfish came out.

Lululemon's shares dropped after the founder said that some of the problems with their yoga pants were because they just didn't work for some women's bodies.

So yes, there is certainly bad publicity, and it can hurt the bottom line and the stock price of a company.

The opportunity is always there to turn bad publicity into good. If the bad publicity is handled correctly, it can actually be turned around into a positive.

As others have mentioned, it's all about how you handle the bad publicity.

A press release is a formal announcement typically released by a company to the media. A press release is used to announce news such as new products or services, mergers, acquisitions, key hires and company milestones. It is an important tool for companies to keep in touch with their customers, journalists and bloggers through the media. A press release service can help you find the journalists that are the best matches for your company's business or industry.

Starting a business can be difficult. You’ve got to find a market, build your product, and figure out how to reach it. A major barrier for most startups is distribution - getting their product in front of customers. Brand push was created with the goal of making this easier for small businesses by giving them access to a trusted press release distribution service that’s easy to use.

Brand Push is a press release distribution service that provides affordable distribution of your news releases to major news organizations

Relevance. As a journalist who’s received hundreds of thousands of press releases and discarded most of them without reading all the way through, I’d say I’d have read more if the publicist had sent me releases that were mindful of my needs — my beat (you have no idea how many releases I’ve received on topics not remotely related to what I cover), my editorial calendar (if your release is Christmas-oriented, don’t wait until December 15 to send it to me; November is better, and October better still), the needs of my outlet, and the needs of my readers. I get that it’s cheaper and easier to send out an email blast and hope that the shotgun approach hits a few targets, but a little extra research would allow you to actually cultivate a relationship with some trusted reporters who would, over the long run, be more receptive to future releases.

A press release that has a solid concept, is well written, and has been sent to the right places, has always been one of the most effective marketing tools. The least costly, too.

And, as Rick Grant has observed, now, more than ever, because there are many many more outlets for content than ever.

And, as he also pointed out, they need to be crafted a little differently now than before.

You used to write a press release with a catchy headline and with triple spaced inverted pyramid copy.

The headline was just to catch the editor’s attention, and you knew it was wasn't going to be used.

It was triple spaced because the editor would edit it to fit the publication style, and it was inverted pyramid because it was going to be cut to fit the available space.

Now, it's very likely that your release will be picked up in its entirety, so it's best if you rewrite it for each of lists you send to.

Thanks for the A2A.

Most of the answers already submitted are great answers and should give you an indication why PR is important in marketing mix.

To simplify it a bit, let us think of a hypothetical scenario: Meet Ms Jane.

• Ms. Jane is in her 20s, lives in the city and is looking for product X.
• You are the owner of MegaCorp in the business of selling product X
• You are NOT the only company selling product X. Lots of other competitors sell them same product with very similar specs
• Ms Jane happens to be in the market looking for product X

Now, if MegaCorp only does pure demand gen marketing activities - Ads, for example, Mrs Jane will most likely end up knowing through the paper and TV ads about the product, its technical features, price and maybe where/how to get the product.

However, Ms Jane lives in 2019.

Before she buys anything from anywhere, she is usually keen on knowing a bit more about who she is buying from and the people behind it:

• What do people like her say about the company and product?
• Is the company ethical in its treatment of workers? It is socially responsible?
• Does the company apply environmental codes in its manufacturing?
• Is it active in its community? Does it give back to society?
• Who are the executives behind it and are they good people/leaders?

All the above are things that are typically driven by company PR team. Ms Jane goes online….and this is where PR is now increasingly growing in important. They make sure answers to such questions are available, accurate and easy to find and understand.

Had Ms. Jane been living in the 80s or even early 90s, it would’ve been rather difficult to find ALL that information without having to go over the national newspaper archives in the public library.

Now, she has answers to all her questions sitting in her pocket, literally one click away. She find the information and completes her purchase decision according to what she finds.

There are more people like Ms Jane today then there were in the 80s or 90s.

So, yes. PR now is, to many many CEOs and business leaders, the most important component in the marketing mix.

Hope this helps.

Here’s what a press release should include:

• First things first, your press release needs to have a catchy headline in order to be successful. It’s the first thing people will read and based on that, they will make their decision whether they want to read the whole thing or not.
• The second most important part of writing a press release is to craft the lead. That’s exactly where the impatient ones will find the answers to the most important questions, including the five W’s: what the news is about, who is involved, when and where it happened, and why it is important.
• Then, it’s time to give your readers the essential details. And by details, we mean the basic information that is necessary to figure out why this press release is newsworthy. You don’t want to write a novel, just give a brief explanation and get the reporters excited about something they’ll write about.
• Is there anything else you need to add? If so, this is the time to do it—without actually overdoing it. Remember, sometimes less is more, and that’s definitely the case when it comes to writing a good press release. Consider adding quotes and visuals to make the story more interesting.
• Don’t forget to add contact details so journalists will know how to reach you, or anyone else worth contacting. It’s important because they might want to ask some additional questions about the story. If you forget about this part, the chances of getting your release published are basically slim to none.
• In case you’re asking yourself how to end a press release, here’s your answer: have a boilerplate. If you caught the journalists’ attention and they kept on reading until this place, most likely they want to know more about you. The boilerplate is exactly the place where they will find any additional info about your company or you.

I hope that helps! In case you need more guidelines, here’s a useful piece from Prowly to get you started.

Thanks for A2A! TL;DR: I am absolutely confident that press releases are very important for the business of our company, and their importance may only increase in the nearest future. I build this confidence on my observations from working as a journalist, PR and social media manager for the past 17 years.

When I entered the communications field in 2001 on the side of media, they were the ultimate way of getting the information from ‘brands’ to ‘consumers’. People could start discussing brands in forums, but they would still get the initial information from media. And ads, a significant portion of which also went through media.

So press releases were a vital tool of brands communicating with media representatives. As a journalist, I subscribed to all major PR newswires and monitored the list of companies’ web sites ‘News releases’ sections with a simple crawler. There are lots of answers in this thread describing how to properly write a press release, so I won’t focus on that. But it’s important to note here that the ‘inverted pyramid’ principle, invented and perfected in the past century, still applies today. By the way, it helped me write properly my own PhD theses, but I digress.

The onslaught of social networks in late 2000s and early 2010s gave ground to assumptions that ‘social journalism’ might replace the professional media or significantly shrink their influence. There was a lot of turmoil and panic among communicators, who were struggling to invent new formats, like ‘social media release’ and so on. Looking at this from the ‘brand’ side, I have to say that it took us some time to understand that Facebook and the others are just another type of media, with integrated ‘forums’ functionality, which we already knew from early 2001s. Facebook’s greed for money (well, OK, I have to assume - investors’ greed) didn’t manifest itself abruptly, and their squeezing of brands out of subscriber’s feed was gradual.

But even in the darkest hour for traditional media press releases were very important as clear, sharp and timely statements of company’s official position, especially on crisis topics. Conveniently enough a large portion of top bloggers were also prominent journalists, so targeting them with press releases, to which they are used to, allowed us to cover a large portion of social media influencers, while community managers did the rest.

Now, as the balance of power between bloggers and professional journalists have been settled and seems to drift towards the latter because of social networks’ greed, I strongly believe that the importance of press releases is only going to increase.

A good press release is one that could go into a publication with little or no rewriting. It’s written like a news story—who, what, when, why, and how. It’s written in pyramid form so that it can be cut anywhere—second paragraph, fourth paragraph, seventh paragraph—and the essential information remains. It’s clear and direct . . . just as a news story should be. It’s not “fancy” or clever.

True story: I went to journalism school in Columbia, Missouri, a small town with the huge University of Missouri in it. MU has one of the best journalism schools in the country. So by the time someone got a degree in journalism, that person knew precisely how to write a news story. Many of those graduates stayed in the area; most had grown up in Missouri. And a lot of those graduates went into marketing and public relations for local businesses and other entities.

The University also published a daily newspaper, a very good one, staffed by journalism students. Imagine the scene: You’re a student and working at the paper. You receive a news release from a local business, a politician, or something similar. You have maybe a semester or two of experience. The person who wrote the news release is a graduate of the journalism school, and has put in four years as an undergraduate or nearly two years as a graduate. Frankly, the person writing the release knows a heck of a lot more about journalism and news releases than you do. But it’s a rule at that newspaper that you can’t just use a news release as received. You have to edit it and improve it. And yet, frankly, it’s nearly impossible to do so. The release is written perfectly, just the way it could run in the paper. Now, that was a struggle. Most newspapers aren’t as finicky; if a good release comes in, they’ll often run it as is.

But that’s what a good press release is: A write-up that could be used virtually unedited in the paper.

In the age of social media and blogs, it seems like press releases are becoming a thing of the past. Is there any real value in issuing them? According to some experts, there is. A press release can be an effective tool for getting your message out there, whether you're a small business or a large corporation. It can also help you build relationships with journalists and other influential people.

BrandPush is an Estonian-based company that offers press release writing and distribution services. They guarantee to publish articles on more than 200 news sites. As a result, their clients can increase the reach of their content and attract new followers.

Without any doubt, the answer to this question is no, because it's impossible. In today’s life, a press release is still a big need for any company, brand, product, and service, etc. No business can improve its marketing effectiveness and popularity without doing press releases because press releases have a potential like no other to entertain a particular issue. Well, talking from the media point of view, press releases are used for the announcement of press conferences or upcoming events sponsored by any other firm.

PRDistribution dot com is a press release writing and distribution company, doing press releases with high-level firms and increasing their online visibility and worldwide reach. They offer low rates and good discounts.

No matter what industry you work in or how much you spend on advertising, one of the best ways to get your name out there is a press release. A press release service can do wonders for boosting your business and getting noticed by influential journalists.

A press release is a great way for any company to boost their name and make sure they are seen by those who need to see it.

In the digital age, is a press release really necessary? In this day and age, media outlets are bombarded with news as it happens. It seems as though every company is producing a press release or two on a daily basis. Not to mention that many people these days have access to the Internet. So if someone wants information on a new product, they can simply google it and read about it online.

There are countless tools and strategies available to help you reach your audience, but one of the most effective strategies is press release distribution. It's a perfect opportunity for you to tell people about new products or services, introduce yourself, or go on record with some information you want people to know.

Working with press release distribution service is an excellent way to get the word out about your business. There are many services that offer this option, but what is the best one?

Brand Push is a great tool for any business looking to get their name out there. BrandPush is a press release distributor that provides businesses with the opportunity to distribute their press releases to a variety of media outlets.

A “press release” is a text intended to inform journalists about something about an organisation or person. For example: a new product, a merge/acquisition, a participation in an event/conference, a new investment, , etc.

Sure you can write your own press release. But a PR professional's job is not just to write a press release. That's the easy part.

The first thing is to determine IF the thing you want to announce is actually newsworthy. It is not unusual that every company thinks their new product is awesome and should be on every front page, but that is frequently not the case. It might be interesting for a segment of the press specialized in a certain industry, but not to everyone.

It is the PR's job to know precisely to which segment of the press the announce will be of interest, and which angle to explore to maximise the chances of coverage. They know the trends, they know which subjects are hot, and can try and find a way to capitalise on these opportunities.

Second, they (should) know the journalists. They (should) know who is more likely to be interested in the announcement, and who is likely not no care, and even who might have strong opinions about the subject (if that may be the case).

I don't know where you're from, but depending on the market there are basically two ways to get press releases to journalists: either you build your own (or buy) a mailing list, with the e-mail adresses of the journalists relevant to your industry, or you publish your press release to a “wire” service (such as Business Wire, PR Newswire, etc). The problem with either of these methods is that journalists usually receive a ton of e-mails everyday, and yours will just be a needle in the hay. So, it helps to have a PR who can craft a personal message to each relevant journalist highlighting the reasons why the announcement might be of interest to their publication.

For a small business, press relations is not rocket science, but it is a very time consuming activity and there are some traps you must know to avoid. If you can afford to take time off from your business’ core activities to do it, be my guest, but if you don't have the experience, good luck.

Press Release is important for ranking your business because;

Increase your customer base by using your news

The media is no longer the only audience you're writing for with today's online press releases. Every day, 80 million individuals acquire their news from the internet. Many of these folks have the potential to become your clients. As a result, when writing press releases, keep your customers in mind.

Increased visibility and trust

People learn more about you the more they read about you. Press releases help you gain authority on several levels by encouraging journalists and media outlets to cover your story, providing your prospects a fresh incentive to buy from you, visit your website, buy, and spread the news about your new product or service.

Enhanced SEO efforts

Several media outlets' press releases will provide you with useful backlinks to your website. You can boost the visibility of your content online and make your pieces searchable by optimizing them.

The opportunity to brand yourself as an industry expert

Press releases are an excellent approach to establishing trust and reputation in your area. An effective public relations campaign will allow you to position yourself as a high-ranking business owner while also emphasizing your products or services' unique features.

Boost your sales

You can tap into buying triggers like credibility, authority, and likeability by organizing your marketing approach on a press release. If you use a press release to promote a new product or service, you can expect sales to increase.

When it comes to online marketing, press releases are essential. Not only do they help promote your website and product to a wider audience, but they can also help improve your SEO. By providing valuable information about your company and its latest developments, you can ensure that visitors who are interested in what you have to offer will find it easy to do so.

BrandPush is an Estonian-based company that offers press release writing and distribution services. They guarantee to publish articles on more than 200 news sites, allowing businesses to reach a wider audience

You can find press release templates online, but here are a few guidelines I can give you as a journalist who has received maybe 100,000 press releases.

1. Make it short. No more than one typed page or maybe 500 words in an e-mail.
2. Keep in mind your target journalist’s needs. How does your announcement fit her beat? How will reporting out this story provide value to the journalist, her editors, and her audience? Is your release scheduled early enough so that the reporter has enough time to act before a deadline that, if it were missed, would make your story irrelevant? (If you’re pitching something Christmas-oriented, don’t wait until December. If you’re pitching something tied to a new movie, don’t wait until the day before the movie’s release.)
3. Frame the story in a way that meets the needs of the journalist and her readers, not yours.
4. Present it like a news story, with a headline, a sub-headline offering further information, and a lead paragraph that grabs attention and offers the key details (who, what, when, where, why, how).
5. Explain how reporting your story will provide value to readers. Show that you’ve done your research on the reporter, her beat, and her editorial calendar. This means some personalization, but then, no journalist wants to be on the receiving end of a mass blast that clearly doesn’t take her own needs into consideration. No press release will get deleted faster than one that clearly doesn’t fit the reporter’s beat.
6. If you have a photo or video you can embed, that will help keep the reporter’s attention and further sell them on your story.
7. Conclude with a brief explanation of who your client or organization is. Specify credentials that make your organization’s experts sources who will bolster a news story’s credibility. Add contact information so that they can e-mail you, call you, and book an interview with your experts.