Creating a website is quite easy but making it more discoverable through search engines like Google and Bing is where it gets tricky.
Maintaining the SEO of your website is the most important task if you want to drive an appealing amount of buyer traffic organically.
To do that auditing and fixing issues related to SEO is crucial. By using a free SEO audit tool this can be freely achieved.
Here are some features a free SEO audit tool must have -
> No strings attached policy
Free-premium doesn't qualify as free. It means you have to sign up for a trial run with your card details. The free SEO auditor you choose should be free and accessible without these conditions.
Screaming Frog and Tarantula are some great options.
> Has a beginner-friendly interface without compromising on features
Many SEO audit tools come with many features but the interface becomes too complicated to navigate for beginners. On the flip side, tools with an easy interface sometimes don't come with all the necessary features.
It is important to choose an SEO audit tool that has a balance of both and can deliver on all fronts despite being free.
> Comes with the latest technology
AI is being added to every industry and SEO is no exception. An SEO auditing tool powered by artificial intelligence will help you fix issues faster without having to let go of quality control over content.
Tarantula SEO free version is an excellent option for an AI-enabled Auditor. It is able to find & fix-
- Find broken links, redirects, and duplicates.
- Validate & create sitemaps
- Create SEO-friendly page title, description
...and more with AI.
> Fixed all major issues related to SEO in minutes
Free doesn't mean lagging. Checking and fixing all SEO related issues using a modern SEO auditor should take at most 30 minutes.
It should be able to crawl all web pages, find errors, show you a visual representation of all the issues, and then suggest solutions.
> Gives insight into competitor SEO practices
This is also a feature that a lot of SEO experts overlook. Knowing what your competitors are doing besides keeping your SEO up to mark can benefit your overall SEO strategy.
This can help you do SEO auditing for competitor pages and steal their strategies.
> Find actual Keywords Competitors are using
> Clone Competitor content patterns using AI
.... and more.
My choice of a free SEO auditor?
Well even though screaming frog has been around for a long time as an industry standard I found TaranTula a more up-to-date version with the latest technological advancement.
The free version runs from one's own PC so there is no fear of data loss or having to sign up for a trial. It can be used for beginners and experienced SEO managers alike.
That's all for now.
I hope this helps!
