To hire a digital marketer, follow these steps:

1. Define Your Needs: Identify the specific digital marketing services you require, such as SEO, social media, or PPC.
2. Look for Experience: Check their experience in your industry and past campaign success.
3. Review Portfolios: Ask for case studies or examples of previous work.
4. Check Certifications: Look for certifications in platforms like Google Ads or HubSpot.
5. Read Reviews and Testimonials: Feedback from previous clients can provide insights into their reliability.
6. Conduct Interviews: Discuss your goals, evaluate their strategy, and ensure good communication skills.
7. Consider Freelancers or Agencies: Depending on your budget and needs, choose between hiring a freelancer, in-house employee, or agency.

Selecting the right digital marketer like Higgins ensures a tailored strategy to grow your business.