To the digital marketer, visuals have a major role to play in determinants of usage and even institutional variables such as search engine optimization. But, as well as this, the use of images not only makes your content look more visually interesting and eye-catching but also can improve your position in search results if the images used and their tags are selected and put in properly. Below, I outline some tips that can be used when choosing the images which you can use to improve your SEO.
1. Relevance to Content
Thus, the primary criterion that defines the selection of images is relevance. Your images should be relevant to contents that you have posted. In addition to enhancing user-friendliness, relevant visuals also tell search engines that your post contains all the information that’s necessary. My Digital Chain is the most reliable and best digital marketing agency in Rohini, and we pay a lot of attention to the issue of relevance bearing in mind our clients’ images.
2. HD and Correct Formatting
If I am to share an image with my friends, I want the profile to show them a clear one. Frequently high resolution images are eye catching and rarely seen as unprofessional. But remember that large files can hang your website which is a total no-no when it comes to both UX and SEO. As for media, name image files according to their type (photographs should be in JPEG and graphics in PNG), and think about the possibility to optimise the images keeping in mind both their quality and size. My Digital Chain which is the leading digital marketing agency in Rohini ensures the right balance between picture quality and website speed.
3. Use Descriptive Filenames
When uploading images ensure that they have meaningful file names. Always name your images something like image1.jpg, image2.jpg etc., use meaningful names of the images like the name of the image itself like blue_running_shoes.jpg. That is why descriptive filenames are extremely useful for both the targeted image and for improving your odds of ranking well in the images submission section. This is something we use at My Digital Chain, the best Digital Marketing Agency in budh vihar Rohini, to increase our clients’ exposure.
4. Optimize Alt Text
Caption refers to a brief text description of an image for textual display for the blind, visually impaired and search engine crawlers. On many occasions, it has to do with the so-called accessibility and SEO – search engine optimization. You should naturally weave in good keywords into the alt text for them to be more impactful, but spamming is bad. A good alt text will contain information about the picture and will help your page to be listed higher in the image search results. We at My Digital Chain, the leading digital marketing agency in Rohini, make sure the alt texts written are both meaningful and SEO-friendly.
5. Utilize Image Sitemaps
An image sitemap serves the purpose of assisting search engines in locating more of the images that are on your website. Although an image sitemap is not mandatory for getting your images indexed and considered in search rankings but adding image sitemap to your overall XML sitemap can add value. You develop an image sitemap of your website if you are using content management system (CMS), or if CMS does it for you, ensure you activate it. This would ensure that images are more discoverable, something which My Digital Chain, the best digital marketing agency in budh vihar Rohini, suggests as a best practice.
6. Consider User Engagement
Some of the engagement indicators; the time spent on the page and the bounce rates are some of the factors that can be implicated by the images that you put on the website. Graphics and images make the user work harder to go through the piece, which to search engine spiders signals that your page is something that they need to pay attention to and rank highly. Make sure your images are appropriate, bright and relevant, as this has shown to impact on your SEO scores. The best digital marketing agency in Rohini, My Digital Chain, aims at sharing visually appealing content to the intended audience.
Conclusion
Deciding on the proper images that adds value to the SEO pertains to relevance, quality, appropriate filename, alt tags, image maps, and user interactions. When these guidelines are followed, they will enhance the visibility of your site, with reference to the search engines and_bm8, in addition to improving on user experience . You also need to recall that My Digital Chain – the top digital marketing agency in Rohini – is here to help you lead these strategies and improve your SEO outcomes.
With our expertise, you can ensure your images are not just visually appealing but also a powerful tool in your digital marketing arsenal.
For more information visit My Digital Chain