A full-service digital marketing agency should offer a range of services to help businesses improve their online presence, attract customers, and drive sales. Here are key services they should provide:

1. Search Engine Optimization (SEO): Boosts website visibility on search engines, helping attract organic traffic through keyword research, on-page optimization, and link building.
2. Content Marketing: Creates valuable, relevant content to engage and inform the target audience, including blog posts, videos, infographics, and e-books.
3. Social Media Marketing: Manages social media accounts, creates engaging posts, and runs targeted ad campaigns to increase brand awareness and connect with followers.
4. Pay-Per-Click (PPC) Advertising: Uses paid ads on platforms like Google Ads or social media to drive immediate traffic to your website, with measurable results.
5. Email Marketing: Develops targeted email campaigns to nurture leads, drive sales, and build customer loyalty.
6. Web Design and Development: Designs and develops user-friendly, responsive websites that align with your brand and optimize user experience.
7. Analytics and Reporting: Provides insights into campaign performance with detailed reports, helping you understand your return on investment and make data-driven decisions.
8. Conversion Rate Optimization (CRO): Focuses on improving website elements to increase the percentage of visitors who take desired actions, such as making a purchase or signing up for a newsletter.

A digital marketing agency with these services can offer a well-rounded approach, helping businesses achieve their marketing goals effectively.