To create a lead database, follow these steps:

1. Define Your Criteria: Identify the characteristics of your ideal leads.
2. Collect Data: Use forms, surveys, or lead capture tools on your website to gather information.
3. Organize Data: Store the information in a database or CRM system.
4. Segment Leads: Categorize leads based on criteria like demographics or behavior.
5. Maintain and Update: Regularly review and update your database to ensure accuracy.