There's different levels to this.
The obvious buyer intent phrases would be anything that uses “get,” “buy,” or “find,” among others.
Keywords that could have buyer intent, but aren't as concrete would include “prices” and “reviews,” among others. This is because the person is doing research, but could be motivated to purchase if the right deal is presented.
The least buyer intent would just be a broad term like “iPhone” or “smart TV” simply because they tend to be broader in variation. For instance, a person could just be looking for a picture of an “iPhone” or a “smart TV” or they could be look
There's different levels to this.
The obvious buyer intent phrases would be anything that uses “get,” “buy,” or “find,” among others.
Keywords that could have buyer intent, but aren't as concrete would include “prices” and “reviews,” among others. This is because the person is doing research, but could be motivated to purchase if the right deal is presented.
The least buyer intent would just be a broad term like “iPhone” or “smart TV” simply because they tend to be broader in variation. For instance, a person could just be looking for a picture of an “iPhone” or a “smart TV” or they could be looking for information about what makes a TV a “smart TV.” However, they could also be looking to buy using these terms.
If you’re bidding on these, you’d like to spend more on anything that falls along the obvious lines because there’s a higher chance they’d convert, lower on the “could have,” and even lower still on the “broad,” with different ad copy and landing pages geared towards what the searcher might be interested in.
For example, if someone was searching for “smart TV” you could have a page geared around, what makes a smart TV different and why they should get one that then directs them into your buyer funnel.
But, if someone was searching for “get smart TV” you would direct them either to your page with all the smart TVs that you have available, or a specific model if you’ve gone granular with the search terms.
The one exception to broad match would be for anything that was “one-time” service related.
For example, if someone is searching for “plumber” it’s more than likely that they need a plumber simply because it’s not a search term that someone is likely to use unless there’s a need.
However, terms like “Plumber {zip code},” “Emergency plumber,” and “24 Hour Plumber,” would show greater intent simply because there is an effort to find someone who services their area or when they can get help quickly.
We all know the long tail is where its at. I'm assuming you're asking this question so you can string these intent based terms onto some head or body keywords. That's reasonable. Best to develop some content and analyze your analytics (though it's getting harder with encrypted search).
INFORMATIONAL
x vs. y
into
detail
more info
features
benefits
how to
mens / womens / childrens (sometime body term sometime long tail)
COMMERCIAL INVESTIGATION
colors
sizes
materials
best
lifetime warranty
TRANSACTIONAL
buy
buy now
for sale
compare
price
discount
coupon
online
near me
around me
located in
zipco
We all know the long tail is where its at. I'm assuming you're asking this question so you can string these intent based terms onto some head or body keywords. That's reasonable. Best to develop some content and analyze your analytics (though it's getting harder with encrypted search).
INFORMATIONAL
x vs. y
into
detail
more info
features
benefits
how to
mens / womens / childrens (sometime body term sometime long tail)
COMMERCIAL INVESTIGATION
colors
sizes
materials
best
lifetime warranty
TRANSACTIONAL
buy
buy now
for sale
compare
price
discount
coupon
online
near me
around me
located in
zipcode + keyword
free shipping
CHEAPO WORDS (USUALLY AVOID THESE)
cheap
wholesale
on sale
inexpensive
free
There's a few off the top of my head.
Optimizing for keyword intent is simply delivering what the searcher is expecting to find when they enter their search engine query.
There are five basic searcher intents. Here they are with an example of a keyword related to batteries to illustrate the point.
- Product / Service Research – The searcher is starting their buying journey without any kind of deep understanding of the topic. They start researching so they can learn more about what they want and need. Example: motorcycle battery
- Shopping – The searcher moves from the research intent to the shopping intent. They have learned the basics o
Optimizing for keyword intent is simply delivering what the searcher is expecting to find when they enter their search engine query.
There are five basic searcher intents. Here they are with an example of a keyword related to batteries to illustrate the point.
- Product / Service Research – The searcher is starting their buying journey without any kind of deep understanding of the topic. They start researching so they can learn more about what they want and need. Example: motorcycle battery
- Shopping – The searcher moves from the research intent to the shopping intent. They have learned the basics of their product, which gives them the information they need to dig deeper into available options. They may have decided the type of product they want but need to zero in on the options under that particular category. Example: gel motorcycle battery
- Buying – Here the searcher is ready to make a purchase, but they’ve yet to determine where they will buy from or the specific product they want. This is where they search for specifics in order to do some comparisons on costs, quality, value, etc. Example: 2015 honda motorcycle battery
- Informational – Many searchers are simply looking for information. Most informational searches are performed by or for the DIY crowd. They are looking for tips, tutorials, and how-tos. Example: How do I store a motorcycle battery
- Brand – These searches are performed by people who are already familiar with your brand and want to go directly to your site but don’t know the URL (or are too lazy to type it in.) Brand searches are often used in conjunction with the other search intents above, but not always. Example: battery stuff motorcycle batteries
Based on these intents, you want to make sure you provide information that meets the searcher where they’re at in the buying process. Someone searching generically for motorcycle batteries, for example, should not be taken to a page with a specific product, just as someone typing in 2015 honda motorcycle batteries shouldn’t be taken to a page that talks about all motorcycle batteries.
Notice that the topic of all of the searches above remains the same. However, the intent of what the searcher is looking for within that topic changes dramatically.
This doesn’t mean you need to go back to the one-keyword-per-page optimization strategy. You can still find many similarly minded keyword variations with the same intent. But you do need to have a one-intent-per-page optimization strategy. And that is based on both the topic and overall intent of the query in order to deliver searchers to the specific page that best meets the need of the search.
Like many of you reading this, I’ve been looking for ways to earn money online in addition to my part-time job. But you know how it is – the internet is full of scams and shady-grady stuff, so I spent weeks trying to find something legit. And I finally did!
Freecash surprised me in all the right ways. I’ve earned over $1,350 in one month without ‘living’ on the platform. I was skeptical right up until the moment I cashed out to my PayPal.
What is Freecash all about?
Basically, it’s a platform that pays you for testing apps and games and completing surveys. This helps developers improve their appl
Like many of you reading this, I’ve been looking for ways to earn money online in addition to my part-time job. But you know how it is – the internet is full of scams and shady-grady stuff, so I spent weeks trying to find something legit. And I finally did!
Freecash surprised me in all the right ways. I’ve earned over $1,350 in one month without ‘living’ on the platform. I was skeptical right up until the moment I cashed out to my PayPal.
What is Freecash all about?
Basically, it’s a platform that pays you for testing apps and games and completing surveys. This helps developers improve their applications while you make some money.
- You can earn by downloading apps, testing games, or completing surveys. I love playing games, so that’s where most of my earnings came from (oh, and my favorites were Warpath, Wild Fish, and Domino Dreams).
- There’s a variety of offers (usually, the higher-paying ones take more time).
- Some games can pay up to $1,000 for completing a task, but these typically require more hours to finish.
- On average, you can easily earn $30-60/day.
- You pick your options — you’re free to choose whatever apps, games, and surveys you like.
Of course, it’s not like you can spend 5 minutes a day and become a millionaire. But you can build a stable income in reasonable time, especially if you turn it into a daily habit.
Why did I like Freecash?
- It’s easy. I mean it. You don’t have to do anything complicated. All you need is to follow the task and have some free time to spend on it. For some reason, I especially enjoyed the game Domino Dreams. My initial goal was to complete chapter 10 to get my first $30, but I couldn’t stop playing and ended up completing chapter 15. It was lots of fun and also free money: $400 from that game alone.
- No experience needed. Even if you’ve never done any ‘testing’ before, you can do this. You get straightforward task descriptions, so it’s impossible to go wrong. A task you might expect is something like: Download this game and complete all challenges in 14 days.
- You can do it from anywhere. I was earning money while taking the bus, chilling on the couch, and during my breaks.
- Fast cashing out. I had my earnings in my PayPal account in less than 1 day. I’m not sure how long it takes for other withdrawal methods (crypto, gift cards, etc.), but it should be fast as well.
- You can earn a lot if you’re consistent. I’ve literally seen users in the Leaderboard making $3,000 in just one month. Of course, to get there, you need time, but making a couple of hundred dollars is really easy and relatively fast for anyone.
Don’t miss these PRO tips to earn more:
I feel like most users don’t know about these additional ways to make more money with Freecash:
- Free promo codes: You can follow Freecash on social media to get weekly promo codes for free coins, which you can later exchange for money.
- Daily rewards and bonuses: If you use the platform daily, you’ll get additional bonuses that help you earn more.
- In-app purchases to speed up processes: While playing, you can buy items to help speed up task completion. It’s optional, but it really saved me time, and I earned 4x more than I spent.
- Choose the highest-paying offers: Check New Offers and Featured Offers to get the best opportunities that pay the most.
Honestly, I still can’t believe I was able to earn this much so easily. And I’ve actually enjoyed the whole process. So, if you’re looking for some truly legit ways to earn money online, Freecash is a very good option.
There are a set of signs people use to identify intent to purchase.
Picture someone in the process of deciding to buy a stereo system. They go through a series of steps. Their searches are likely to be different at each step. And you can recognize phrases that indicate they are close to buying.
1. I'm happy, I'm not searching.
2. Oops, something happened, now I'm getting interested in buying. I'm searching on - "home stereo fuzzy reception", or "problems with old stereo systems". Lots of folks who sell computer registry cleaners advertise on these keywords - "slow computer", "why is my computer
There are a set of signs people use to identify intent to purchase.
Picture someone in the process of deciding to buy a stereo system. They go through a series of steps. Their searches are likely to be different at each step. And you can recognize phrases that indicate they are close to buying.
1. I'm happy, I'm not searching.
2. Oops, something happened, now I'm getting interested in buying. I'm searching on - "home stereo fuzzy reception", or "problems with old stereo systems". Lots of folks who sell computer registry cleaners advertise on these keywords - "slow computer", "why is my computer slow"
3. Now, I'm actively looking. "best stereo systems" - this gives you the whole category of "best, top, best performing, best sounding, top 10, cheap, discount, affordable" +keyword phrases.
4. Now I have a list of stereos I've heard are good. And I'm sensitive to stereo-like keywords. And I've seen this commercial on TV for Sony's new surround sound bar. So, there's some set of keywords that people who are actively searching become sensitized to "Sony speaker bar" in my case or "stereo pre amps". These are usually the golden keywords. A keyword finder won't find them. They are the words that may not include any of the terms in your offering but people who are avid in the market or who are looking know about them.
You find them by going to Amazon and looking for authors, by searching for reviews and looking at the names of reviewers, etc. They are "insider terms."
5. Now, I've found a stereo system I want to buy. They are very specific - "
QSC-Rmx2450-Stereo-Power-Amplifier", "Pioneer SP-SB23W" and the like.
So, you have different sets of keywords at different stages in the purchase cycle. And you'd target them with different offers.
What are Buyer Intent Keywords and How to Identify Them
89% of customers start their buying process in a search engine. If your brand isn’t showing up in the right places, you’re losing out on sales.
Luckily, you have a huge opportunity to target and own the most valuable search queries: those with buyer intent keywords.
This guide is going to show you what buyer intent keywords are, and everything you need to know about how to discover and target them.
Let's jump right into the guide.
What are Buyer Intent Keywords?
Buyer intent keywords are search queries that show someone is actively looking to m
What are Buyer Intent Keywords and How to Identify Them
89% of customers start their buying process in a search engine. If your brand isn’t showing up in the right places, you’re losing out on sales.
Luckily, you have a huge opportunity to target and own the most valuable search queries: those with buyer intent keywords.
This guide is going to show you what buyer intent keywords are, and everything you need to know about how to discover and target them.
Let's jump right into the guide.
What are Buyer Intent Keywords?
Buyer intent keywords are search queries that show someone is actively looking to make a purchase.
Once you know the buyer intent keywords that your ideal customers are using, you can start to target them with relevant content or paid ads.
Another common name for buyer intent is commercial intent, and in this article we’ll use the two terms interchangeably.
Isn’t Keyword Volume the Most Important Factor?
It’s common for marketing teams to focus on high volume keywords that are somewhat related to your business. But, that’s not always the right thing to do.
High Commercial Intent vs. Low Commercial Intent Keywords
How do you determine which keywords have buyer intent behind them, and what makes them worth targeting?
Not every keyword is worth targeting and spending ad money on.
Link Building Pricing - Click Here to Read
1. First your niche.
2. Identify all the keywords which people search or they shall search.
3. Put those on google where you shall find advertisements on the same. (Use Incognito window)
4. If you do not find advertisements on the same then leave that keyword.
5. If you find ads then mark the main words and phrases used by all advertisers.
Voila. You have keywords with purchase intent.
Where do I start?
I’m a huge financial nerd, and have spent an embarrassing amount of time talking to people about their money habits.
Here are the biggest mistakes people are making and how to fix them:
Not having a separate high interest savings account
Having a separate account allows you to see the results of all your hard work and keep your money separate so you're less tempted to spend it.
Plus with rates above 5.00%, the interest you can earn compared to most banks really adds up.
Here is a list of the top savings accounts available today. Deposit $5 before moving on because this is one of th
Where do I start?
I’m a huge financial nerd, and have spent an embarrassing amount of time talking to people about their money habits.
Here are the biggest mistakes people are making and how to fix them:
Not having a separate high interest savings account
Having a separate account allows you to see the results of all your hard work and keep your money separate so you're less tempted to spend it.
Plus with rates above 5.00%, the interest you can earn compared to most banks really adds up.
Here is a list of the top savings accounts available today. Deposit $5 before moving on because this is one of the biggest mistakes and easiest ones to fix.
Overpaying on car insurance
You’ve heard it a million times before, but the average American family still overspends by $417/year on car insurance.
If you’ve been with the same insurer for years, chances are you are one of them.
Pull up Coverage.com, a free site that will compare prices for you, answer the questions on the page, and it will show you how much you could be saving.
That’s it. You’ll likely be saving a bunch of money. Here’s a link to give it a try.
Consistently being in debt
If you’ve got $10K+ in debt (credit cards…medical bills…anything really) you could use a debt relief program and potentially reduce by over 20%.
Here’s how to see if you qualify:
Head over to this Debt Relief comparison website here, then simply answer the questions to see if you qualify.
It’s as simple as that. You’ll likely end up paying less than you owed before and you could be debt free in as little as 2 years.
Missing out on free money to invest
It’s no secret that millionaires love investing, but for the rest of us, it can seem out of reach.
Times have changed. There are a number of investing platforms that will give you a bonus to open an account and get started. All you have to do is open the account and invest at least $25, and you could get up to $1000 in bonus.
Pretty sweet deal right? Here is a link to some of the best options.
Having bad credit
A low credit score can come back to bite you in so many ways in the future.
From that next rental application to getting approved for any type of loan or credit card, if you have a bad history with credit, the good news is you can fix it.
Head over to BankRate.com and answer a few questions to see if you qualify. It only takes a few minutes and could save you from a major upset down the line.
How to get started
Hope this helps! Here are the links to get started:
Have a separate savings account
Stop overpaying for car insurance
Finally get out of debt
Start investing with a free bonus
Fix your credit
There are lot's of good answers here, and keywords that show purchase intent will likely have a higher conversion rate.
That being said...
Don't ignore the other keywords, the ones that don't show purchase intent.
Here's why:
Whether a keyword is "good" or "bad" is a financial determination based on the combination of cost, engagement, and value created. This relationship acts like an equation, and as we all know, we can solve for the equation by adjusting any one of these three elements.
You are addressing this relationship by only tackling the middle, or "engagement", portion of the relationship.
There are lot's of good answers here, and keywords that show purchase intent will likely have a higher conversion rate.
That being said...
Don't ignore the other keywords, the ones that don't show purchase intent.
Here's why:
Whether a keyword is "good" or "bad" is a financial determination based on the combination of cost, engagement, and value created. This relationship acts like an equation, and as we all know, we can solve for the equation by adjusting any one of these three elements.
You are addressing this relationship by only tackling the middle, or "engagement", portion of the relationship. But you can potentially get good use of a lower converting keyword if the cost is low enough, or the value created high enough. Opening your mind to these possibilities will take you out of the need to subjectively assess keywords and simply test them for performance. Do you want to test keywords with purchase intent before other keywords? Probably. Unless the cost-per-click overwhelms the gains you get in conversion.
I bring this up because the audiences that keywords represent are made up of people with varying needs and behaviors. While the overall audience behind "purchase intent" keywords may, in fact, purchase at a higher rate, that doesn't mean that the other keyword audiences won't purchase, or be monetizable at profitable levels, or provide a greater volume of sales than your "purchase intent" keywords.
Best of luck!
Soren
I'm not a paid search expert, but I suspect that there is some common wisdom within each industry. For example, an estate planning lawyer who is looking for clients to draft wills might know that "estate planning" is not a good search term because a lot of people make that search to educate themselves without having a specific intent to hire a lawyer, but someone who searches for "avoid probate" has a much more specific, near term intent to begin the process.
There is an art more than a science to understanding search phrases that: (1) only people who are considering near term purchase decision
I'm not a paid search expert, but I suspect that there is some common wisdom within each industry. For example, an estate planning lawyer who is looking for clients to draft wills might know that "estate planning" is not a good search term because a lot of people make that search to educate themselves without having a specific intent to hire a lawyer, but someone who searches for "avoid probate" has a much more specific, near term intent to begin the process.
There is an art more than a science to understanding search phrases that: (1) only people who are considering near term purchase decisions would use, (2) are narrowly targeted to potential valuable customers for your specific products and services, and (3) are within the marketing target budget. For example, somebody who is searching for "hotel promo code in Cleveland" is almost certainly going to be purchasing a hotel reservation soon online in Cleveland, is a bargain hunter, and likes to use reservation services rather than contacting hotels directly.
Once you do have some search terms in mind it's important to have good analytics about the outcomes of people who come from each term in the campaign: who they are, what they buy, and so on. You can analyze for each term what the return is, compare it to the cost, and then have a benchmark for what price you would pay versus letting someone else have it.
I once met a man who drove a modest Toyota Corolla, wore beat-up sneakers, and looked like he’d lived the same way for decades. But what really caught my attention was when he casually mentioned he was retired at 45 with more money than he could ever spend. I couldn’t help but ask, “How did you do it?”
He smiled and said, “The secret to saving money is knowing where to look for the waste—and car insurance is one of the easiest places to start.”
He then walked me through a few strategies that I’d never thought of before. Here’s what I learned:
1. Make insurance companies fight for your business
Mos
I once met a man who drove a modest Toyota Corolla, wore beat-up sneakers, and looked like he’d lived the same way for decades. But what really caught my attention was when he casually mentioned he was retired at 45 with more money than he could ever spend. I couldn’t help but ask, “How did you do it?”
He smiled and said, “The secret to saving money is knowing where to look for the waste—and car insurance is one of the easiest places to start.”
He then walked me through a few strategies that I’d never thought of before. Here’s what I learned:
1. Make insurance companies fight for your business
Most people just stick with the same insurer year after year, but that’s what the companies are counting on. This guy used tools like Coverage.com to compare rates every time his policy came up for renewal. It only took him a few minutes, and he said he’d saved hundreds each year by letting insurers compete for his business.
Click here to try Coverage.com and see how much you could save today.
2. Take advantage of safe driver programs
He mentioned that some companies reward good drivers with significant discounts. By signing up for a program that tracked his driving habits for just a month, he qualified for a lower rate. “It’s like a test where you already know the answers,” he joked.
You can find a list of insurance companies offering safe driver discounts here and start saving on your next policy.
3. Bundle your policies
He bundled his auto insurance with his home insurance and saved big. “Most companies will give you a discount if you combine your policies with them. It’s easy money,” he explained. If you haven’t bundled yet, ask your insurer what discounts they offer—or look for new ones that do.
4. Drop coverage you don’t need
He also emphasized reassessing coverage every year. If your car isn’t worth much anymore, it might be time to drop collision or comprehensive coverage. “You shouldn’t be paying more to insure the car than it’s worth,” he said.
5. Look for hidden fees or overpriced add-ons
One of his final tips was to avoid extras like roadside assistance, which can often be purchased elsewhere for less. “It’s those little fees you don’t think about that add up,” he warned.
The Secret? Stop Overpaying
The real “secret” isn’t about cutting corners—it’s about being proactive. Car insurance companies are counting on you to stay complacent, but with tools like Coverage.com and a little effort, you can make sure you’re only paying for what you need—and saving hundreds in the process.
If you’re ready to start saving, take a moment to:
- Compare rates now on Coverage.com
- Check if you qualify for safe driver discounts
- Reevaluate your coverage today
Saving money on auto insurance doesn’t have to be complicated—you just have to know where to look. If you'd like to support my work, feel free to use the links in this post—they help me continue creating valuable content.
Look for words & phrases that are hyperlocal or transactional in nature. For example, queries such as "NYC dentist" or "buy plane ticket" are likely connected to a person with purchase as opposed to a search terms like "dentistry" or "aeronautics" which are probably linked to someone doing some sort of research.
What is user intent ?
User intent or query intent is what the user wanted when he/she typed their search terms into a search engine.
Why is user intent important ?
Until search engines can actually read and understand web pages and ad copy completely, marketers have to align their target keywords to the correct user intent that they are trying to satisfy. With the correct keyword intent targeting, studies have shown that conversion rates increase significantly.
Automatically Detect User Intent and Filter Keyword Suggestions by User Intent
To quickly get a list of keyword suggestions for a specific
What is user intent ?
User intent or query intent is what the user wanted when he/she typed their search terms into a search engine.
Why is user intent important ?
Until search engines can actually read and understand web pages and ad copy completely, marketers have to align their target keywords to the correct user intent that they are trying to satisfy. With the correct keyword intent targeting, studies have shown that conversion rates increase significantly.
Automatically Detect User Intent and Filter Keyword Suggestions by User Intent
To quickly get a list of keyword suggestions for a specific user intent like purchase intent, head over to Twinword Ideas. Run a search and use the User Intent filter on the right pane to show only the intent you are interested in.
Want to read more information about user intent? Check out this blog post The Different Types Of User Intent
This content was taken and modified with permission from Twinword’s article on user intent
You might also look at Google Analytics to see what words people searched for when they visited your site.
The more specific a person's search the closer they are to purchasing.
To play off of Ben's example of TV keywords, a search for "tv" is less specific than "flat screen tv" --> "sony tv" --> "sony flat screen tv" --> "sony kdl48w600b", etc.
As a searcher goes down that line you can assume they've already done some of their own homework or at least have a preconceived notion of what they want. Search volumes go down dramatically, but conversion rates sky rocket!
Definition: Buying intent keywords are search terms that indicate a user's readiness to purchase a product or service.
Stage in the Funnel: They typically appear in the later stages of the buying process when consumers are closer to making a decision.
Examples: Queries like “buy [product] online,” “best [product] reviews,” and “discount [service]” clearly signal purchase intent.
Contrast: Unlike informational keywords, which are used for research or learning, buying intent keywords target users who are ready to convert.
Marketing Value: These keywords are valuable for advertisers and marketers bec
Definition: Buying intent keywords are search terms that indicate a user's readiness to purchase a product or service.
Stage in the Funnel: They typically appear in the later stages of the buying process when consumers are closer to making a decision.
Examples: Queries like “buy [product] online,” “best [product] reviews,” and “discount [service]” clearly signal purchase intent.
Contrast: Unlike informational keywords, which are used for research or learning, buying intent keywords target users who are ready to convert.
Marketing Value: These keywords are valuable for advertisers and marketers because they help capture high-quality leads and drive conversions.
There are many keyword research tools out there but to identify intent to purchase you have to be a marketer and step into the shoes of each keyword to try and identify what type of person is behind that search query. Also, intent to purchase is only as good as your product or website. The best keywords in the world will not create an action on your site if your branding is not there, product has no appeal or your website development is poor.
You might try doing passive consumer voice mining.
Find out where you potential customers hang out online. Check the existing platforms such as Reddit, Amazon product reviews, Facebook, Yahoo, Quora and for other more niche or category specific, do a search for “product/topic groups”.
- Record what target customers are saying relative to your product category.
- Record features and benefits they want, but also take raw sentiments and emotion.
- Identify memorable phrases – what people want, what they are mad about, what they are happy about, etc.
- What words are happy customers using? What words are frust
You might try doing passive consumer voice mining.
Find out where you potential customers hang out online. Check the existing platforms such as Reddit, Amazon product reviews, Facebook, Yahoo, Quora and for other more niche or category specific, do a search for “product/topic groups”.
- Record what target customers are saying relative to your product category.
- Record features and benefits they want, but also take raw sentiments and emotion.
- Identify memorable phrases – what people want, what they are mad about, what they are happy about, etc.
- What words are happy customers using? What words are frustrated customers using?
- Emotion is what sells, so record the emotions of what people are saying.
Out of this research you should be able to develop keywords and phrases relevant that could point towards purchase intent.
There's no such fixed list of keywords which makes your product salable, you can use keyword planner (Google) and shortlist keywords as per their traffic and then create different ads to try. Keep checking the quality score also and improvise your use of keywords accordingly.
To find the best keywords, use tools like Google Keyword Planner, Ahrefs, and SEMrush to identify high-traffic, low-competition terms. Analyze competitors, explore Google Autocomplete and "People Also Ask," and focus on long-tail keywords for better conversions. Forums like Reddit and Quora provide audience insights, while tracking performance with Google Search Console ensures ongoing optimization.
The best way to find relevant keywords for your niche is through thorough research. Start by analyzing your industry, niche, or competitors to understand the language and terms that resonate with your audience. Here are the steps I recommend:
- Use Keyword Research Tools: Tools like SEMrush, Ubersuggest, and Google Keyword Planner are fantastic for discovering potential keywords. These tools can help you identify search volumes, trends, competition, and relevancy.
- Competitor Analysis: Analyze your competitors' websites and content. See what keywords they’re ranking for and what types of content dr
The best way to find relevant keywords for your niche is through thorough research. Start by analyzing your industry, niche, or competitors to understand the language and terms that resonate with your audience. Here are the steps I recommend:
- Use Keyword Research Tools: Tools like SEMrush, Ubersuggest, and Google Keyword Planner are fantastic for discovering potential keywords. These tools can help you identify search volumes, trends, competition, and relevancy.
- Competitor Analysis: Analyze your competitors' websites and content. See what keywords they’re ranking for and what types of content drive traffic. This can give you a competitive edge.
- Search Intent & Long-Tail Keywords: Focus not just on broad terms, but also long-tail keywords that show more specific user intent. These often have lower competition and higher conversion potential.
- Create a Keyword List: Using the tools and insights you gather, create a detailed Excel sheet or database with relevant keywords, their search volumes, and competition levels. Organize it to prioritize high-volume, low-competition keywords that are most aligned with your content goals.
- Constant Monitoring & Updates: SEO trends change frequently, so it’s important to continually monitor your keyword performance and make adjustments as needed.
By combining strategic research with the right tools and regularly updating your list, you can ensure you're targeting the most effective keywords for your content.
Identifying the right keywords is a crucial step in your SEO or content marketing strategy. Here's a step-by-step guide to help you effectively find and select keywords:
1. Understand Your Niche
- Action: Start by defining your niche and target audience. Consider the products, services, or topics you cover and what problems your audience is trying to solve. This will guide your keyword discovery process.
2. Brainstorm Seed Keywords
- Action: Think of basic terms (seed keywords) related to your business or content. For example, if you run a fitness blog, seed keywords might be “workouts,” “nutrition,”
Identifying the right keywords is a crucial step in your SEO or content marketing strategy. Here's a step-by-step guide to help you effectively find and select keywords:
1. Understand Your Niche
- Action: Start by defining your niche and target audience. Consider the products, services, or topics you cover and what problems your audience is trying to solve. This will guide your keyword discovery process.
2. Brainstorm Seed Keywords
- Action: Think of basic terms (seed keywords) related to your business or content. For example, if you run a fitness blog, seed keywords might be “workouts,” “nutrition,” or “weight loss.”
- Tip: Write down a list of words or phrases you think your audience might search for. These will form the basis of your research.
3. Use Keyword Research Tools
- Action: Use keyword research tools to expand on your seed keywords and discover related terms. Popular tools include:
- Google Keyword Planner (free)
- Ubersuggest (free version available)
- SEMrush
- Ahrefs
- Moz Keyword Explorer
- AnswerThePublic (for question-based keywords)
- Tip: These tools provide data like search volume, keyword difficulty (competition), and related keywords, helping you prioritize the best terms.
4. Analyze Competitors
- Action: Look at the keywords your competitors are ranking for. Many keyword research tools allow you to enter a competitor's website URL and see what keywords they’re targeting.
- Tip: Use tools like Ahrefs or SEMrush to analyze competitors' keyword strategies. This can give you ideas on terms you might have missed.
5. Check Search Intent
- Action: It's important to match keywords with user intent, which can be:
- Informational (e.g., "how to bake a cake")
- Navigational (e.g., "Facebook login")
- Transactional (e.g., "buy running shoes")
- Commercial Investigation (e.g., "best laptops 2024")
- Tip: Ensure that the keywords you're choosing align with the type of content you're offering. If someone is looking to buy, your page should be product-focused, not purely informational.
6. Focus on Long-Tail Keywords
- Action: Long-tail keywords are longer, more specific phrases (e.g., "best running shoes for flat feet"). They typically have lower search volume but higher conversion rates and less competition.
- Tip: Long-tail keywords are easier to rank for and better for targeting specific user queries.
7. Use Google Suggestions and Related Searches
- Action: Type your seed keywords into Google’s search bar and look at the autocomplete suggestions. These are based on actual search queries.
- Tip: Scroll to the bottom of the search results page to see “related searches.” These can provide additional keyword ideas.
8. Analyze Keyword Metrics
- Action: For each keyword, evaluate key metrics:
- Search volume: How often people search for the keyword. Aim for keywords with a balance of decent volume and low competition.
- Keyword difficulty: A measure of how hard it will be to rank for the keyword. Most tools provide a “difficulty score.”
- Cost-per-click (CPC): This can indicate commercial value, useful if you plan to use the keyword in paid search campaigns.
- Tip: Prioritize keywords that strike a balance between moderate to high search volume and low to medium competition.
9. Use Google Search Console
- Action: If you have an existing website, Google Search Console can show you which keywords you're already ranking for and where there are opportunities for improvement.
- Tip: Look for keywords where you're ranking on page 2 or 3, as these might need just a little optimization to move to page 1.
10. Evaluate and Refine
- Action: After you start using your keywords, regularly analyze your performance (through Google Analytics, Search Console, or other SEO tools) to see which keywords are driving traffic and conversions.
- Tip: Keep refining your keyword list based on performance data and evolving trends in your industry.
By following these steps, you can identify keywords that are relevant, have good search potential, and align with your audience's needs and behaviors.
Buying intent keywords are search terms people use when they’re ready to make a purchase or take action. These keywords show that a person isn’t just browsing but actively looking to buy a product or service. They often include words like *buy, discount, deal, best price, near me*, or specific product names with phrases like *review, comparison, or free trial*. For example, someone searching *"best noise-canceling headphones under $200"* or *"buy iPhone 15 Pro Max online"* is showing clear intent to purchase. Businesses and marketers focus on these keywords in ads and content because they attr
Buying intent keywords are search terms people use when they’re ready to make a purchase or take action. These keywords show that a person isn’t just browsing but actively looking to buy a product or service. They often include words like *buy, discount, deal, best price, near me*, or specific product names with phrases like *review, comparison, or free trial*. For example, someone searching *"best noise-canceling headphones under $200"* or *"buy iPhone 15 Pro Max online"* is showing clear intent to purchase. Businesses and marketers focus on these keywords in ads and content because they attract high-quality traffic that’s more likely to convert into sales.
Buying intent keywords (also called commercial intent keywords) are search terms that indicate a user is ready to make a purchase or take a specific action. These keywords suggest strong intent to buy, subscribe, or convert, making them valuable for businesses looking to drive sales and leads.
Types of Buying Intent Keywords
1. Transactional Keywords (High Intent) 🔥
These keywords indicate the user is at the final stage of the buying journey and ready to purchase.
🔹 Examples:
- "Buy iPhone 15 Pro Max online"
- "Order handmade Jaipur rugs"
- "Discount on yoga classes near me"
- "Best price for DSLR camera"
- "S
Buying intent keywords (also called commercial intent keywords) are search terms that indicate a user is ready to make a purchase or take a specific action. These keywords suggest strong intent to buy, subscribe, or convert, making them valuable for businesses looking to drive sales and leads.
Types of Buying Intent Keywords
1. Transactional Keywords (High Intent) 🔥
These keywords indicate the user is at the final stage of the buying journey and ready to purchase.
🔹 Examples:
- "Buy iPhone 15 Pro Max online"
- "Order handmade Jaipur rugs"
- "Discount on yoga classes near me"
- "Best price for DSLR camera"
- "Schedule dental appointment in Jaipur"
2. Comparison & Product Keywords 🛍️
Users searching for these keywords are comparing products or services before making a decision.
🔹 Examples:
- "Best DSLR under ₹50,000"
- "Nike vs. Adidas running shoes"
- "iPhone 15 Pro vs. Samsung S24 Ultra"
- "Top-rated yoga mats 2025"
3. Local Buying Intent Keywords 📍
Users searching for these terms want to buy from a local business or visit a physical store.
🔹 Examples:
- "Best salons in Jaipur"
- "Handmade jewelry shop near me"
- "Dentist open now in Delhi"
- "Buy organic honey in Bangalore"
4. Urgency Keywords (Limited-Time Offers) ⏳
These keywords create FOMO (Fear of Missing Out) and drive immediate action.
🔹 Examples:
- "Limited-time 50% discount on laptops"
- "Flash sale on smartwatches today"
- "Get free shipping on orders above ₹999"
The fundamental SEO tools for your blog are keywords.
But not every keyword performs the same way.
More significantly, how individuals utilise keywords online has a significant impact on your final sales and conversions. This is due to a concept known as keyword intent.
What is keyword intent, then?
Keyword intent
The intent behind a keyword reveals the query's goal. It informs us of the user's likely course of action while looking for a particular keyword. By matching content to user intentions, you may better address their needs.
So, the first thing you should do while researching potential client
The fundamental SEO tools for your blog are keywords.
But not every keyword performs the same way.
More significantly, how individuals utilise keywords online has a significant impact on your final sales and conversions. This is due to a concept known as keyword intent.
What is keyword intent, then?
Keyword intent
The intent behind a keyword reveals the query's goal. It informs us of the user's likely course of action while looking for a particular keyword. By matching content to user intentions, you may better address their needs.
So, the first thing you should do while researching potential clients online is to study the terms' conversion purpose.
Types of intents
We classify a given search result based on three to four widely recognised search intents. Informational, navigational, investigative, and transactional intents are the four categories of navigational intent.
Even if it occurs in phases, these four intentions ultimately lead to a sale.
Yet, there is another group of intents that are just user inquiries. They don't intend to make any purchases.
These keyword intentions are simply "tyre kickers" because they don't convert.
It is wisely advised to avoid focusing too much time or effort on these users.
Informational Keyword Intent
Online surfers in their vast majority are looking for information. We all begin our information gathering process by seeking out answers to our most pressing questions.
Watch how we use Google and YouTube to search for our own information. In essence, we seek out information because we are hungry for it.
Informational purpose keywords typically have a fascinating attitude at their core.
Common keywords with informational intent are
“How”
“why”
“where”
“what”
“who”
“examples”
“ideas”
“tips”
“guide”
“tutorial”.
We can desire a problem to be resolved or additional details on a topic that needs to be explored.
Such information-focused keyword searches typically don't result in rapid sales.
Nevertheless, there is reason to be optimistic. And these searches undoubtedly point to the possibility of continuing the customer's interaction.
In reality, you should write a "how-to" essay in response to this kind of intention. In this approach, your "how-to" article provides much-needed knowledge.
That definitely makes the reader want to check back for more. You may accomplish the same thing by producing a "how-to video" in the same manner.
For instance, http://Shutterfly.com can appear in your search results if you type in the words "selection of photo frames".
The Shutterfly website's post on "How To Select The Right Photo Frame" does a fantastic job in this regard. It provides information, is interesting, and responds to queries from readers.
That's good news for the website as well because it now has a committed reader who could one day convert to a customer.
Each informational search, however, by itself does not have a clear "keyword intent" to convert.
Navigational Keyword Intent
Users that enter keywords containing a company name or website name are confirming their navigational intent.
"Name-of-product" or "name-of-service" are typical keywords.
This demonstrates that they are already familiar with your business and are only trying to get to your website. Simply put, they are heading in your direction.
Because it's the simple choice, they enter the name of your website into the Google search box. They most likely obtained the name of your website as a backlink from another website (this is an important indicator). Or perhaps I'm using your website as a reference from another source and wish to see it.
They might have forgotten your Website or link.
So they simply enter the name of your website into Google, search for you, and navigate to you.
They may not be doing that because they want to make an immediate purchase from you or because your website has a well-known brand name.
In fact, only incredibly infrequent navigational queries will indicate "immediate buy" intent.
The ones that do indicate a desire to purchase are more noticeable when a user searches for your product reviews. Indeed, there isn't much of a "keyword intent to convert" in navigational searches.
But, it's crucial to keep in mind that navigational searches speak favourably about your brand simply because they bring visitors to your website.
So don't let it become a compelling justification for purchasing PPC advertisements based on navigational keywords.
Investigational Keyword Intent
The divide separating informational and transactional intent is marked by investigative intent.
That is a sign of business purpose, but it might not result in a sale for you just yet.
A user looking for product comparisons and reviews is a typical example of this. Yes, they are searching for a certain item.
Yet, they haven't made up their minds, therefore further research is being done. The immediate sale or conversion is still not assured.
Common keywords include:
“Comparison”
“Review”
“Best”
“Top”
Product sizing and colour
Investigational searches include, among other things:
Best whey for workouts
Ahref vs Semrush
Hostinger evaluation
"Best university in Tennessee"
Conversions can essentially be produced by any material that allows potential customers to research a product. In this way, your clever plan will pay off when you use the term intent of your customers to generate sales.
Studying keywords with an investigative goal makes sense for this reason.
Transactional Keyword Intent
Your keyword optimization will improve when you see an increase in conversion rates. When searchers enter certain keywords, your website works like magic. These are magic words that clearly indicate a desire to buy from you.
So, a keyword with the meaning "buy intent" is a keyword with transactional intent.
conversion intent during a transaction
Common keywords with a transactional intent include
"cost," "shipping," and "price"
Google's algorithms are able to swiftly recognise searchers' transactional intent keywords and present results for shopping.
For instance, if you entered "best price for apple ear-pods 3.5mm" into Google, Google will determine that your keywords have a transactional purpose and present you with buying possibilities.
So what's the next sensible course of action?
Why not simply create ad campaigns based on these transactional keywords and observe the conversions?
Or, for even greater outcomes, purchase PPC advertisements centred around these magic keywords with conversion intent.
Currently, the best way to determine the search intent for a given keyword is good, old fashioned use of your eyeballs and brain parts by doing the search yourself and reviewing the leading results. It’s a fairly labor intensive piece of work, obviously, but most of the time, you’re only looking at a few keywords in a topic cluster to where it won’t kill your whole day. Occasionally, I’ll see an S
Currently, the best way to determine the search intent for a given keyword is good, old fashioned use of your eyeballs and brain parts by doing the search yourself and reviewing the leading results. It’s a fairly labor intensive piece of work, obviously, but most of the time, you’re only looking at a few keywords in a topic cluster to where it won’t kill your whole day. Occasionally, I’ll see an SEO do a demo of their keyword research techniques and they are reviewing hundreds or thousands of keywords and make mention of looking at search intent, but apparently that task is being done “off camera” because it would take forever with that level of bulk.
One bit of warning: Many times, it’s an easy assumption that certain terms that are dead giveaways of search intent, aren’t what they seem. I ran into this only this past week while doing a round of research for content marketing ideas for a client that I was also documenting to show my students at UCLA. In this case, the keywords were around a “beauty school” client of ours and the germ of the keywords came from converting terms from our existing paid search advertising campaign. Once I had expanded out the keyword set further and organized them into related topic clusters, I started the process of looking at search intent, only to discover that certain very “head” looking terms that would usually indicate “awareness” level content were clearly closer to “consideration” and expanded terms that included terms like “best,” which would usually be more “consideration” based, were ready for action. In both cases, there were local blocks up top and most of the con...
The only way to do this is through qualitative research with customers currently going through the buyer’s journey. Sit down with them to see what they’re thinking, and then have them actually do some Google searching. You can’t rely on recall - you need to have them actually do it. I’m a fan of in-person, but you could probably do this virtually.
Finding buzzwords is an important part of making your content search engine friendly and knowing what your audience wants. First, think about what your content will be about in general. You should think about the problems or questions that the people you want to reach might have. You can use tools like Google's Keyword Planner, Ubersuggest, or SEMrush to come up with keyword ideas based on competition and search volume. This will help you find terms that are useful to your audience.
Looking at the content of your competitors can also help you figure out which keywords bring people to your o
Finding buzzwords is an important part of making your content search engine friendly and knowing what your audience wants. First, think about what your content will be about in general. You should think about the problems or questions that the people you want to reach might have. You can use tools like Google's Keyword Planner, Ubersuggest, or SEMrush to come up with keyword ideas based on competition and search volume. This will help you find terms that are useful to your audience.
Looking at the content of your competitors can also help you figure out which keywords bring people to your own sites. Check out their titles, headers, and meta descriptions to find words and phrases that are used a lot. Google also has a feature called "People Also Ask" and "Related Searches" at the bottom of the search results page that you can use to find more keyword alternatives. Don't forget to focus on both short-tail keywords (general terms) and long-tail keywords (more specific phrases). Using both can help you reach more people while still effectively hitting niche groups.
Understanding user intent during keyword research is crucial for several reasons, making it a fundamental aspect of modern SEO. Here's why it's so significant:
- Meeting User Needs: At its core, user intent reflects what a user is looking for when they type a query into a search engine. By understanding this intent, you can create content that directly addresses and satisfies the user's needs, leading to a better user experience.
- Improved Search Rankings: Search engines, especially Google, have evolved to prioritize content that best matches user intent. This means that even if you target high-vol
Understanding user intent during keyword research is crucial for several reasons, making it a fundamental aspect of modern SEO. Here's why it's so significant:
- Meeting User Needs: At its core, user intent reflects what a user is looking for when they type a query into a search engine. By understanding this intent, you can create content that directly addresses and satisfies the user's needs, leading to a better user experience.
- Improved Search Rankings: Search engines, especially Google, have evolved to prioritize content that best matches user intent. This means that even if you target high-volume keywords, your content might not rank well if it doesn't align with the search intent behind those keywords.
- Higher Engagement Metrics: Content that aligns with user intent tends to have better engagement metrics, such as lower bounce rates, longer session durations, and higher conversion rates. When users find what they're looking for, they're more likely to engage with the content and take desired actions.
- Conversion Optimization: Understanding and matching user intent can lead to higher conversions. For instance, if a user's intent is transactional (e.g., "buy running shoes online"), and your content fulfills this intent with a streamlined purchasing process, you're likely to see better sales.
- Content Strategy Development: Recognizing the different types of user intent (informational, navigational, transactional, and commercial investigation) allows you to create a diverse content strategy. This ensures you're catering to users at different stages of the buying cycle or information-gathering process.
- Efficient Resource Allocation: Instead of spending time and resources creating content around keywords that don't align with your business goals, understanding user intent lets you focus on the most impactful content.
- Reduced Keyword Competition: By targeting keywords with specific user intent that aligns with your offerings, you might find niches with less competition, making it easier to rank and capture relevant traffic.
- Better Ad Performance: If you're using paid search strategies alongside SEO, understanding user intent can lead to better ad targeting, improved click-through rates, and higher return on ad spend.
- Adapting to Search Engine Evolution: As search engines become more sophisticated, they're better at discerning user intent. Voice search, conversational queries, and AI-driven search algorithms (like Google's BERT) make understanding user intent even more vital.
- Building Trust: When users consistently find valuable and relevant content on your site that matches their intent, they're more likely to trust your brand and return in the future.
In summary, understanding user intent ensures that your content strategy is user-centric. It aligns your efforts with both the needs of the audience and the way search engines operate, leading to better organic visibility, user satisfaction, and overall digital success.
Determining the effectiveness of keywords involves monitoring various metrics and analyzing data related to your online presence, whether it's a website, blog, or digital marketing campaign. Here are some key indicators to help you assess if your keywords are working:
- Traffic Analysis: Website Traffic: Use web analytics tools like Google Analytics to track overall website traffic. An increase in traffic, especially from search engines, indicates that your keywords are driving visitors to your site.
- Search Engine Rankings:SERP Positions: Regularly check the search engine results page (SERP) ranki
Determining the effectiveness of keywords involves monitoring various metrics and analyzing data related to your online presence, whether it's a website, blog, or digital marketing campaign. Here are some key indicators to help you assess if your keywords are working:
- Traffic Analysis: Website Traffic: Use web analytics tools like Google Analytics to track overall website traffic. An increase in traffic, especially from search engines, indicates that your keywords are driving visitors to your site.
- Search Engine Rankings:SERP Positions: Regularly check the search engine results page (SERP) rankings for your targeted keywords. Improved rankings suggest that your optimization efforts are effective.
- Click-Through Rate (CTR):Ad Campaigns: If you're using keywords in online advertising, monitor the click-through rate. A higher CTR indicates that users find your ad relevant based on the chosen keywords.
- Conversion Rates: Goal Completions: Measure the conversion rates for specific goals, such as sign-ups, purchases, or downloads. If your keywords are aligned with user intent, they should contribute to a higher conversion rate.
- Engagement Metrics:Bounce Rate: A low bounce rate indicates that visitors are finding relevant content on your site. If users are immediately leaving, your keywords might not be matching their expectations. Time on Page: Analyze the average time users spend on your pages. Higher times suggest that your content is engaging and meets user needs.
- Keyword Performance Tools: Google Search Console: Use tools like Google Search Console to analyze keyword performance. It provides data on impressions, clicks, and average position in search results.
- Competitor Analysis: Compare Rankings: Evaluate how well your site ranks for specific keywords compared to your competitors. If your rankings are consistently improving, your keyword strategy may be effective.
- User Feedback: Surveys and Reviews: Collect feedback from users through surveys, reviews, or social media. Positive feedback may indicate that your content aligns with their expectations.
- Adaptation and Optimization: Regular Review: The digital landscape is dynamic. Regularly review and update your keyword strategy based on changes in user behavior, industry trends, and algorithm updates.
- ROI Measurement: Return on Investment (ROI): If your goal is revenue generation, assess the financial impact of your keyword strategy. Calculate the ROI by comparing the revenue generated with the costs incurred in your campaign.
By combining insights from these metrics, you can gauge the effectiveness of your keywords and make informed decisions to optimize your digital presence.
Think about Search Intent:
While doing your keyword research, it’s important to think about the search intent behind each query. SEOs sometimes divide keywords into different categories with navigational, informational, and transactional being three common examples.
A navigational keyword is when a searcher uses Google or another search engine to navigate to a webpage. For example, they might type “Facebook” into Google
An informational keyword is when a searcher uses Google to find a specific piece of information. They might type “who owns Facebook?” into Google if they’ve somehow never heard of
Think about Search Intent:
While doing your keyword research, it’s important to think about the search intent behind each query. SEOs sometimes divide keywords into different categories with navigational, informational, and transactional being three common examples.
A navigational keyword is when a searcher uses Google or another search engine to navigate to a webpage. For example, they might type “Facebook” into Google
An informational keyword is when a searcher uses Google to find a specific piece of information. They might type “who owns Facebook?” into Google if they’ve somehow never heard of Mark Zuckerberg before.
Lastly, a transactional or commercial keyword is one that suggests that the searcher wants to make a purchase. Words like “buy” are strong indicators of commercial intent. For example, a searcher who types “buy gold-plated iPhone X” into Google is pretty clearly thinking about spending too much money on a phone.
Think about The Keyword's correct content format:
This might seem obvious from a distance, but it illustrates the importance of identifying the correct content format for your target keyword. And it goes beyond choosing either text, video, or sound. Consider whether your content is best expressed with graphs, lists, tables, charts, maps, infographics, lots of images — or very few. You can use a tool like a buzz sumo to help you identify the best performing content formats in a given industry.
I decided to search for Alex and I soon found out about the crisis. As usual, although her written material was superb, she did not include enough pictures in each blog. The client sold clothing, and a photo outranks a thousand words in that particular industry. For searchers seeking to learn about fashion, excellent written content just does not fulfill their needs without supporting photos.
The Role of Keyword Intent in Selecting Keywords for Digital Marketing
Keyword intent is a critical factor in the success of digital marketing efforts. It focuses on understanding the purpose behind a user’s search query and ensures that the selected keywords align with what your target audience truly wants. Here’s how keyword intent plays a role in keyword selection for digital marketing:
1. Driving Targeted Traffic
When you select keywords based on intent, you attract users who are more likely to take the desired action.
- Informational Intent: Users seek knowledge (e.g., “What is digital marketin
The Role of Keyword Intent in Selecting Keywords for Digital Marketing
Keyword intent is a critical factor in the success of digital marketing efforts. It focuses on understanding the purpose behind a user’s search query and ensures that the selected keywords align with what your target audience truly wants. Here’s how keyword intent plays a role in keyword selection for digital marketing:
1. Driving Targeted Traffic
When you select keywords based on intent, you attract users who are more likely to take the desired action.
- Informational Intent: Users seek knowledge (e.g., “What is digital marketing?”).
- Navigational Intent: Users look for a specific brand or website (e.g., “HubSpot marketing tools”).
- Transactional Intent: Users are ready to make a purchase or take a specific action (e.g., “Buy SEO tools online”).
👉 Example: If your goal is to increase product sales, you should target keywords with transactional intent.
2. Enhancing Content Relevance
Keyword intent ensures that your content matches the expectations of the audience.
- Informational intent aligns with blog posts, tutorials, or guides.
- Transactional intent aligns with product pages, landing pages, or promotional offers.
💡 Matching content type to intent improves user engagement and reduces bounce rates.
3. Boosting Conversion Rates
When you align keywords with user intent, you’re not just attracting visitors—you’re drawing in high-quality leads.
- Someone searching for “best PPC services near me” has a clear intent to hire a service, which makes them more likely to convert.
4. Optimizing Paid Campaigns
In Pay-Per-Click (PPC) advertising, choosing the wrong intent can waste your ad spend.
- Keywords with high commercial intent (e.g., “buy,” “get a quote”) are ideal for paid campaigns aiming for conversions.
5. Improving SEO Ranking Potential
Search engines prioritize content that satisfies user intent. By choosing the right keyword intent, you align with Google’s priority to deliver relevant results, enhancing your chances of ranking higher.
How to Identify Keyword Intent
- Analyze SERP Features: Review search results for your keyword. Do they show blogs, videos, or e-commerce listings?
- Focus on Modifiers: Words like “how,” “best,” “cheap,” “review,” or “buy” give clues about intent.
- Use Tools: Platforms like SEMrush or Ahrefs can help identify user intent behind specific keywords.
Conclusion
Understanding and leveraging keyword intent allows businesses to create targeted campaigns that satisfy both user expectations and marketing goals. By focusing on the “why” behind search queries, you ensure your strategy not only attracts traffic but drives meaningful actions.
See,
Keywords are the backbone of your SEO, with the use of keywords we can improve our website ranking and visitors. Keyword research tools help you create good and relevant content for your website or blog.
Keywords are frequently searched terms, word phrases, long-tail keywords, and search trends. With the help of keyword research tools, you can focus your content exactly on the search queries and topics that your users are looking for in the search engines.
Free Keyword Research Tools:
- Google Keyword Planner
- Google Search Console
- Google Trends
- Keyword Shitter
- Adword & SEO Keyword Permutation Gener
See,
Keywords are the backbone of your SEO, with the use of keywords we can improve our website ranking and visitors. Keyword research tools help you create good and relevant content for your website or blog.
Keywords are frequently searched terms, word phrases, long-tail keywords, and search trends. With the help of keyword research tools, you can focus your content exactly on the search queries and topics that your users are looking for in the search engines.
Free Keyword Research Tools:
- Google Keyword Planner
- Google Search Console
- Google Trends
- Keyword Shitter
- Adword & SEO Keyword Permutation Generator
- Wordtracker Scout
- Ahrefs
- Moz
- SEMRush
For ecommerce types of businesses, the best option is to target such keywords with category pages of products pages and if your marketing strategy also relies on content (e.g. blog) you should target informational keywords as well.
For example “buy refurbished iphone” for product/category pages and “how to identify refurbished iphone” or “how good is a refurbished iphone” with you content pages.
Why to bother creating separate logical parts for an ecommerce site?
By targeting an info-intent keywords and providing a good content your traffic figures will go up which can work wonders to your sales.
For ecommerce types of businesses, the best option is to target such keywords with category pages of products pages and if your marketing strategy also relies on content (e.g. blog) you should target informational keywords as well.
For example “buy refurbished iphone” for product/category pages and “how to identify refurbished iphone” or “how good is a refurbished iphone” with you content pages.
Why to bother creating separate logical parts for an ecommerce site?
By targeting an info-intent keywords and providing a good content your traffic figures will go up which can work wonders to your sales. Interlinking your site’s pages with high search visibility with pages with low visibility is called “lazy SEO” but it works.
If you have few pages that are stuck behing the first page of the search (ranking somewhere on the 11th or 12th position), you can boost their visibility by using their keywords as anchors and set up interlinking.
A quick look at your site’s organic keywords can show which of your pages contain keywords that are ranking behind the top 10:
- type your domain in Serpstat
- chose your search engine
- click Search
- navigate to SEO Research
- Tree View
This report shows you all of your site’s ranking pages with their respected keywords and their positions. You can quickly look up which of these keywords are now ranking below the top 10 positions and chose wheather it’s a goot fit to go after them and boost page’s visibility with the said interlinking technique.
How to find valuable long tail keywords for your info-pages?
Type your “head” keyword into Serpstat, chose search engine and click on Content Marketing:
The tool updates on the go and gives you the freshest search suggestions (this part of the tool shows search questions which are search suggestion in interogative form) which gives you aready ist of brilliant ideas on what to write your content about. While there’s certain demand on this question, you should also treat these question as you would long tail keywords.
The best way to find keywords is through keyword research tools like Google Keyword Planner, SEMrush, Ahrefs, and Ubersuggest. Start by identifying industry-related topics and analyzing competitor websites for high-ranking keywords. Use Google’s autocomplete, “People Also Ask,” and related searches for insights. Focus on long-tail keywords for better targeting and conversion. Check search volume, competition, and keyword difficulty to select the best ones. Use analytics tools to track performance and refine your strategy. Incorporate local keywords if targeting specific regions. Regularly upda
The best way to find keywords is through keyword research tools like Google Keyword Planner, SEMrush, Ahrefs, and Ubersuggest. Start by identifying industry-related topics and analyzing competitor websites for high-ranking keywords. Use Google’s autocomplete, “People Also Ask,” and related searches for insights. Focus on long-tail keywords for better targeting and conversion. Check search volume, competition, and keyword difficulty to select the best ones. Use analytics tools to track performance and refine your strategy. Incorporate local keywords if targeting specific regions. Regularly update your keyword list to adapt to trends and maintain high search rankings.
Keywords and intents play a major role in search engine optimization.
- Search intent
Search intent is also called audience intent or user intent and is used to describe the purpose of the search. It is classified into 4 types: Informational intent, Navigational intent, transactional intent and commercial investigation.
- Informational intent
Users searching for a specific topic on search engines is known as informational intent.
- Navigational intent
When users are looking for a particular website or a webpage on search engines, it is called Navigational intent.
- Transactional intent
When users try to book
Keywords and intents play a major role in search engine optimization.
- Search intent
Search intent is also called audience intent or user intent and is used to describe the purpose of the search. It is classified into 4 types: Informational intent, Navigational intent, transactional intent and commercial investigation.
- Informational intent
Users searching for a specific topic on search engines is known as informational intent.
- Navigational intent
When users are looking for a particular website or a webpage on search engines, it is called Navigational intent.
- Transactional intent
When users try to book tickets, flights, hotels, and train reservations or complete a task on a website is known as Transactional Intent.
- Commercial intent
Commercial intent is when users search to buy a product in any category on search engines.
Keyword research
Keyword search is the keywords or phrases used by users to search for their desired products, information and services.
Search intent and keyword research
Keywords and intents play a major role in search engine optimization. Keyword search is the Search Engine Optimization (SEO) foundation. Search intent is the main component in Search engine optimization (SEO). They both are considered the veins of a website or web pages for higher ranking in Search Engine Results Page (SERPs). Search intent helps to analyze the contents according to the customer's needs using effective keyword phrases. To rank in SERPs, you should follow the steps in understanding search intent through keyword research.
Steps to understand search intent through keyword research
- Keyword modifiers
Pay heed to keyword modifiers such as reviews, buy, how to, or best. Using these modifiers, you can easily align content to users' keywords.
- Search Volume and Trends
Keywords are associated with search volume and trends. Low search volume implies navigational and transnational intents denoting users' specific search for products, services or information. High search volume delivers broader interest in specific topics indicating informational intent.
- SERP features
The features of SERPs have a high impact on understanding the search intent through keyword research. You can align your content according to the SERP content. It helps in increasing the ranks of your webpage.
- Competitors content
Analyze competitors' content that ranks well in the SERPs. Study the content types, keywords they used, their way of writing etc. This step lets you align your content to fulfill users' needs.
- User intent signals
Analyzing user intent signals in search queries. Signals such as best prices, specific dates and years, particular places or near me can be used to align the contents according to the user intent.
My answer is both Yes and No.
If your target is to make sales, then you should go for Commercial intent keywords. But given that:
A. Client doesn't know about your brand: They are not going to buy directly as they will remain unsure if you are genuine.
B. Client knows about your brand and is already a your customer: Go for navigational keywords and other marketing form like Email marketing or retargeting so that you can upsell them.
Commericial keywords are always good to target as it brings sales to the business but its good to start with branding and informational keywords so that you can get mo
My answer is both Yes and No.
If your target is to make sales, then you should go for Commercial intent keywords. But given that:
A. Client doesn't know about your brand: They are not going to buy directly as they will remain unsure if you are genuine.
B. Client knows about your brand and is already a your customer: Go for navigational keywords and other marketing form like Email marketing or retargeting so that you can upsell them.
Commericial keywords are always good to target as it brings sales to the business but its good to start with branding and informational keywords so that you can get more people to come to your site and find out you are already a leader in this industry.
Learn more about Keyword Intent Optimisation and optimise so that you can steal some featured snippets too.
On saying that, Keep on targeting the commercial keyword meanwhile as it takes time for the commercial ones to get better ranking.
Finding low-competition keywords is essential for improving your website's SEO and driving organic traffic, especially if you're just starting or targeting a niche audience. Here’s how you can identify them:
1. Use Keyword Research Tools
- Tools like Google Keyword Planner, Ahrefs, SEMrush, or Ubersuggest help you analyze keyword difficulty, search volume, and competition. Look for keywords with low difficulty and decent search volume.
2. Focus on Long-Tail Keywords
- Long-tail keywords are longer, more specific phrases (e.g., "digital marketing course for beginners in Hyderabad"). These tend to have
Finding low-competition keywords is essential for improving your website's SEO and driving organic traffic, especially if you're just starting or targeting a niche audience. Here’s how you can identify them:
1. Use Keyword Research Tools
- Tools like Google Keyword Planner, Ahrefs, SEMrush, or Ubersuggest help you analyze keyword difficulty, search volume, and competition. Look for keywords with low difficulty and decent search volume.
2. Focus on Long-Tail Keywords
- Long-tail keywords are longer, more specific phrases (e.g., "digital marketing course for beginners in Hyderabad"). These tend to have lower competition but attract more targeted traffic.
3. Analyze Competitor Keywords
- Use tools like Ahrefs or SEMrush to identify the keywords your competitors rank for. Focus on keywords with low authority sites ranking high, indicating lower competition.
4. Check SERP Results
- Manually search for potential keywords on Google. If the top-ranking results include blogs, forums, or lesser-known sites, it’s a good sign of low competition.
5. Filter by Search Volume
- Keywords with medium-to-low search volume often have less competition. Avoid chasing high-volume keywords dominated by established players.
6. Leverage Question-Based Keywords
- Use tools like AnswerThePublic or AlsoAsked to find question-based keywords. These keywords often have lower competition and cater to specific user intent.
7. Use Google Autocomplete and Related Searches
- Type your topic into Google’s search bar and explore autocomplete suggestions and related searches at the bottom of the page. These often reveal low-competition keyword ideas.
8. Focus on Local Keywords
- For local businesses, target location-specific keywords (e.g., “best SEO training in Kukatpally”). These tend to have less competition.
9. Analyze Keyword Trends
- Use Google Trends to identify emerging low-competition keywords in your niche. Early adoption can give you an advantage.
10. Check Keyword Difficulty (KD) Score
- Most keyword tools provide a KD score. Aim for keywords with a low KD (e.g., below 30 in tools like Ahrefs) to improve ranking chances.
By identifying low-competition keywords and creating high-quality, optimized content around them, you can increase your chances of ranking higher and driving targeted traffic to your website.
As someone managing online content, I gauge the effectiveness of keywords by closely monitoring engagement metrics. I track the click-through rates, observe the bounce rates, and analyze the conversion data. Additionally, I regularly perform keyword audits to ensure alignment with our target audience. Through these methods, I can confidently determine if the chosen keywords are contributing to the overall success of our content strategy.
High-intent keywords refer to search terms consumers use that indicate a higher likelihood to take a particular business action typically one resulting in a transaction. The idea is that if a business can effectively reach customers who are performing searches including these keywords, they can more effectively drive conversions.
Understanding these high-intent keywords is a critical element of building an intent marketing strategy, which refers to the practice of targeting individuals whose behavior dictates that they are more likely to take a certain action or make a certain purchase.
Business
High-intent keywords refer to search terms consumers use that indicate a higher likelihood to take a particular business action typically one resulting in a transaction. The idea is that if a business can effectively reach customers who are performing searches including these keywords, they can more effectively drive conversions.
Understanding these high-intent keywords is a critical element of building an intent marketing strategy, which refers to the practice of targeting individuals whose behavior dictates that they are more likely to take a certain action or make a certain purchase.
Businesses should certainly target transactional keywords within their vertical, allocating spend against terms like buy car insurance or directions to urgent care near me. But you might see an even higher return on investment by targeting high intent long tail keywords in your organic search strategy.
Up to 70% of all search traffic may stem from long-tail keywords. These types of keywords are incredibly specific search phrases that express exactly what a user wants. They may have a lower search volume overall, but they indicate truly high intent to transact.
Beats studio3 wireless headphones price versus headphones price. The first query is much more detailed and expresses an intent to purchase a highly specific item. The benefits of targeting high-intent keywords specific to your business can be great.
There will likely be less competition because you are targeting a very specific search meaning that your business may have a better chance to rank than for a very general search like buy headphones.
1.Word Stream’s Keyword Tool (free) :
The Word Stream keyword tool allows you to target certain niches (groups of related keywords), gives you further suggestions, and also allows you to group them based on a common theme for easy ad group launches.
2.Soovle (free)
Soovle allows you to explore the most typed in keywords on multiple search engines based on the keyword root you give it. It even includes Amazon and eBay.
Not only is it a great keyword research tool to use, but it’s also a great brainstormer as you can slowly start typing in your ideas and allow it to auto-generate its own idea.
3.Uber
1.Word Stream’s Keyword Tool (free) :
The Word Stream keyword tool allows you to target certain niches (groups of related keywords), gives you further suggestions, and also allows you to group them based on a common theme for easy ad group launches.
2.Soovle (free)
Soovle allows you to explore the most typed in keywords on multiple search engines based on the keyword root you give it. It even includes Amazon and eBay.
Not only is it a great keyword research tool to use, but it’s also a great brainstormer as you can slowly start typing in your ideas and allow it to auto-generate its own idea.
3.Ubersuggest (free)
Ubersuggest takes any keyword you give it and immediately gives you an almost unlimited list of alphabetized and numerical keyword variations of your original keyword.
4.google keyword planner(free)
The Google Keyword Planner is sometimes regarded as the alpha and omega of keyword research tools. You must have an AdWords account to access it, and that doesn’t mean you have to pay anything to use it, it’s still free.
How to determine keyword search intent
- Step 1: Examine the SERPs. While you may not immediately know the intent behind a certain word or phrase, Google's search algorithm usually does. ...
- Step 2: Use Google Ads to determine the extent of commercial intent. ...
- Step 3: Analyze your analytics
How do you determine the search intent of a keyword?
Luckily, there is a direct source to look at if you want to know which intent fits your keywords best: the search results pages. Find out how you can use the results pages to create great content that's intent-based. If you want to know more about the search
How to determine keyword search intent
- Step 1: Examine the SERPs. While you may not immediately know the intent behind a certain word or phrase, Google's search algorithm usually does. ...
- Step 2: Use Google Ads to determine the extent of commercial intent. ...
- Step 3: Analyze your analytics
How do you determine the search intent of a keyword?
Luckily, there is a direct source to look at if you want to know which intent fits your keywords best: the search results pages. Find out how you can use the results pages to create great content that's intent-based. If you want to know more about the search intent of your audience, another way is to ask them
And if you are looking for best and free keyword tool click on the link below.
https://bit.ly/3MxkDQgDepending on the search term, user intent can be difficult to determine. Sometimes the phrase itself is a give-away, sometimes it’s not. What’s most important to understand the difference between explicit intent, fractured intent, and topic ambiguity.
Take for example the query “2018 dodge caravan tire size.” It’s very specific and definitely an informational query. A look at the search engine results page will confirm this.
“Content marketing” on the other hand is a term whose search result displays intent fracture. There are many possible intents associated with this topic including:
- Content ma
Depending on the search term, user intent can be difficult to determine. Sometimes the phrase itself is a give-away, sometimes it’s not. What’s most important to understand the difference between explicit intent, fractured intent, and topic ambiguity.
Take for example the query “2018 dodge caravan tire size.” It’s very specific and definitely an informational query. A look at the search engine results page will confirm this.
“Content marketing” on the other hand is a term whose search result displays intent fracture. There are many possible intents associated with this topic including:
- Content marketing definition
- Content marketing best practices
- Content marketing use cases
- Content marketing news
- Content marketing software vendors
Then there is topic ambiguity which is caused by the vagueness of human language. For example, bat could refer to a number of entities including:
- the mammal
- British American Tobacco
- Basic Attention Tokens
- a baseball bat
Once more, a look at the search results reveals this situation.
So you’ve got to be careful about jumping to any conclusions about user intent based on the term alone. Often it can be deceiving.
Read a bit more here: Building Content Plans Around User Intent
Thanks for the A2A JP Havenga
To identify keywords for SEO, start by understanding your target audience and their search intent. Use keyword research tools like Google Keyword Planner, Ahrefs, SEMrush, or Ubersuggest to find high-traffic, low-competition keywords relevant to your niche.
Focus on a mix of short-tail (broad) and long-tail (specific) keywords to cover different user intents.
Analyze competitors’ websites to discover keywords they rank for and identify gaps you can target.
Consider search trends, seasonality, and question-based keywords using tools like Google Trends and AnswerThePublic.
Prioritize keywords based
To identify keywords for SEO, start by understanding your target audience and their search intent. Use keyword research tools like Google Keyword Planner, Ahrefs, SEMrush, or Ubersuggest to find high-traffic, low-competition keywords relevant to your niche.
Focus on a mix of short-tail (broad) and long-tail (specific) keywords to cover different user intents.
Analyze competitors’ websites to discover keywords they rank for and identify gaps you can target.
Consider search trends, seasonality, and question-based keywords using tools like Google Trends and AnswerThePublic.
Prioritize keywords based on search volume, competition, and relevance to your business.
Finally, test and refine your keyword strategy by monitoring rankings and organic traffic using Google Search Console and Analytics for continuous optimization.
Optimizing for search intent goes beyond just focusing on keywords. Here's how I approach it:
Understanding the "Three Cs" of Search Intent:
- Content Type: Identify the type of content users expect based on the keyword. Is it a blog post, product page, comparison chart, video, etc.?
- Content Format: Analyze the format users prefer. Do they want step-by-step instructions, lists, reviews, infographics, etc.?
- Content Angle: Determine the specific angle users are interested in. Are they looking for a beginner's guide, expert analysis, pros and cons, etc.?
Analyzing Search Intent Categories:
Search intent
Optimizing for search intent goes beyond just focusing on keywords. Here's how I approach it:
Understanding the "Three Cs" of Search Intent:
- Content Type: Identify the type of content users expect based on the keyword. Is it a blog post, product page, comparison chart, video, etc.?
- Content Format: Analyze the format users prefer. Do they want step-by-step instructions, lists, reviews, infographics, etc.?
- Content Angle: Determine the specific angle users are interested in. Are they looking for a beginner's guide, expert analysis, pros and cons, etc.?
Analyzing Search Intent Categories:
Search intent generally falls into four main categories:
- Informational: Users are seeking information or learning about a topic.
- Commercial: Users are researching products or services with the potential to buy.
- Transactional: Users are ready to make a purchase and are looking for the best option.
- Navigational: Users are looking for a specific website or brand.
Strategies for Optimizing for Search Intent:
- Keyword Research: Go beyond just single words. Use long-tail keywords and phrases that reflect user intent.
- Analyze Top-Ranking Pages: See what content is already ranking well for your target keyword and understand what elements it possesses.
- Content Creation: Tailor your content to the specific intent. Provide the information, answer the questions, or offer the solutions users are seeking.
- User Experience: Ensure your website is easy to navigate and the content is well-structured and accessible.
- E-A-T (Expertise, Authoritativeness, Trustworthiness): Build trust by showcasing your expertise and providing high-quality, accurate information.