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Absolutely! I’ve helped entrepreneurs raise over $7 million on crowdfunding (Kickstarter and Indiegogo) ever since 2015.

Here’s how:

  1. Define your goal. What are you looking to raise? Are you just trying to hit a certain number of backers to meet manufacturing minimums? Are you just trying to get some preliminary feedback before you go to mass production? Define your goal so that you know how to measure “success”.
  2. Find an audience. Not just any audience, but one that absolutely loves your product and wants to spend money on it even before it becomes available on the market.
  3. Conduct a pre-launch. People need to know where and when they can contribute to your project and get in early. Make sure they know (starting one week before you launch) what platform you’ll be on and how they can contribute.
  4. Create a converting project page. You’ll need some proof that this product is awesome (so people want it), that it works (so people believe in it), and that so many other people out there also want it (so people don’t want to be left out).
  5. Bring more visitors to your page. Once you’ve launched, the weight will have been lifted off your shoulders but there’s still a lot to do. Campaigns are 30–60 days so you’ll continuously have to find ways to get more visitors to your page.
  6. Keep your backers invested. People who have contributed to your project can refund their money at any time. Be sure to send out frequent updates (I’d recommend a weekly cadence) in order to keep them invested in your project and its success.

Now get out there and crush it!

- Nalin

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