The best cold outreach examples never get published until they cease to work for the sender. Correspondingly, cold email senders resist publishing their email copy, because once they do, it gets used by someone else and suddenly it’s lost its allure. They prefer to keep the secret to themselves.

Instead of copying the full email scripts, I would advise you to steal approaches.

Image source: What You Should Definitely Steal From Cold Email Templates

My favorite approach is to build your email around a question you’d ask an addressee that’s related to what you’re trying to accomplish (move them from being a prospect to being a lead) and what they might want to gladly answer without hesitation. That’s walking on a thin ice, to be honest. But you get an initial “Yes” from the prospect to continue a conversation. (Just like Dan Carter wrote here before me).

Note: some people try to scam a prospect, writing something along the line, “[Prospect name], can you handle more sales this month?” This is misleading. Prospect thinks they want to buy when instead they want to sell.

An example of that would be the well-known strategy of using local conferences to your advantage.

Let’s say, there’s a marketing conference in London (actually, there’s a fun B2B marketing conference in 2020 we’re attending). And I want to reach out to marketers in a B2B sphere selling them a HubSpot-like solution. Instead of downloading a list of attendees and sending them an email content like this one:

Hey, I’m Mary and I work in Woodpecker. I’m selling a HubSpot-like solution, let’s schedule a call and let me sell it to your company. Does it interest you?

(That’s an exaggerated version but you get the gist)

Let’s forget the people who attend the conference. Look for prospects who have their operate near London and strike up the conversation around conferences and slowly transitioning into work in marketing and pain points.

Anyway, that’s a long-winded way to say that your prospecting phase hasn’t finished the minute you’ve uploaded prospects to software like Woodpecker. There’s still work to be done because now you need to convince people why your solution is worth trying. And you’ll do that by forming relationships with those people. Not by writing peans about your solution.