Following up from Setting Up Your Service Area For Google My Business

Categorize Your Business

When you insert your “categories” in Google My Business, you will have the opportunity to indicate both a primary and secondary category.

Note: If your primary reason for setting-up a GMB listing is so your business will come up in Google’s results page when potential customers are searching for the kind of products or services you offer, then getting this step right is the key for that to happen.

How to Select the Best Google My Business Category for Your Company:

If you are unsure of what category is the best category for your company, you can search for the type of business you run on Google, and see what categories your competition selected.

If you spot a majority choosing a particular classification, it’s a safe bet that you should select it too.

In the example above, you can see that a majority of constructio

n businesses in the indicated area categorize themselves as a specific kind of “contractor.” If you primarily provide only one type of service, be specific!

7. Select Which Contact Details to Show Your Customers

Adding contact details to your Google My Business listing is optional but including things like your website is a benefit that’s hard to ignore since it can potentially lead a visitor to your site, which gives you a second opportunity to convert them into a customer.

Listing your phone number will also give an existing customer or new prospect a direct way to reach you. On top of this, Google will bump up your listing a little in its search engine each and every time a visitor visits your website, gets directions, calls you, or texts you from a local search.

Note: If you don’t have a website, you can select the “I don’t need a website” option or the “Get a free website.” Also, be sure you list the exact URL from your website on where it is listed, such as:

· Yelp

· Yellow Pages

· Local Chambers of Commerce etc.

Click the “Next” button.

8. Finish and Verify Your Business

How to Verify Your Business

Verifying your business may take a couple of days. The way Google lets a business owner know your company has been verified, is to send you a postcard in the mail.

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