Sometimes business owners know exactly who makes up their customer base.

They know the age, gender, occupation, and perhaps even location of their typical customer. But in some cases, it can also be difficult to pinpoint that target audience, which can prevent business owners from knowing exactly how to target them with their marketing.

And for many businesses, there are customers out there buying products that business owners don’t even realize. But now with Google My Business, business owners can learn everything they need to know about their customers; so they can target them even more when creating new products, and in future marketing campaigns.

Within Google My Business is an Insights tab, and this portion of the directory will tell you everything you need to know about your customers and those looking at your listing. For targeting purposes the audience section will be most useful as this area will tell you the age, gender, and countries of the people that follow you.

But there’s also a visibility section that will tell you just how visible your listing is to users and how many times the photos and posts are getting within Google My Business. High numbers will definitely indicate that the listing is effective, while dropping numbers may indicate that the listing needs to be further optimized. Within Insights there is also an engagement section, which will tell you how many clicks, shares, and comments your content is getting. This will allow you to see what content your customers like the most, so you can post more of it!

If you want to get to know and understand your customers better (and what business owner doesn’t) Google My Business will help you do it. This online directory is more than just a business listing. It’s a marketing tool that your can use for your business to learn more about your customers so you can get more of them through your door.