This course is definitely advantageous for professionals aspiring to get into leadership positions in the digital marketing space. The course is a fine blend of Cambridge academicians and Industry marketing leaders deep diving into digital marketing concepts across the customer journey.

The course cuts across the framework, tools, technologies and use cases across all aspects of the digital marketing (Search, Social, Email, App and Integrated approach) with some fine industry examples explained by marketing leaders of top brands.

The course is structured well and provides a fine balance between concepts, assessments, projects, simulations and case studies. By end of the course you would be equipped enough to manage an Integrated digital marketing campaign for your brand.

The assessment process is very thorough and the certificate is jointly issued by UpGrad and University of Cambridge upon successful completion.