In our salons, we carry a lot of different product lines. Some of these lines include Davines Haircare, KMS, Goldwell, TIGI Haircare (the creator of the term Bedhead) and a couple of others. I have worked with many lines in the haircare world. Bottom line my favourite is American Crew`s Fiber. I have to be honest, I don`t feel like there is a better combination of hold and flexibility in a product. It has a type of hold to itself, in that it`s a firm, matte, and a dry like hold. It comes with a cool scent and an awesome matte finish. All around great bang for your buck too, at $17.50 - $22.00 as a range (for an 85g tub) its a good deal. Love it