Every influencer and individual interested in producing content, building a brand, starting or growing a business, selling a product, service, or idea should learn how to start a podcast and I get dozens of emails each week asking me how I produce the GaryVee Audio Experience…
Once you have a topic in mind, before you jump in & start to record, take some time and think about how you want your show to flow. Is it segmented? Is it just you, or you and a friend? Do you have guests? Remote interviews? Is it more like a talk show? You should start to think about a cadence, so your listeners know when to expect the next episode – weekly? Monthly? Once you’ve nailed this down, move on.
The absolute easiest way to start a podcast if you have a smartphone, is an app called Anchor. Anchor lets you create a podcast with just a few clicks. Right now they’re trying to revamp the audio space, providing the tools for you to have your own talk show, utilizing short form audio, long form audio, music, and more. You can interview your friends directly in-app, and even publish to “podcatchers” like iTunes. If you don’t want to record on a smartphone, there are plenty of other distribution alternatives like Libsyn, Pippa & more that have their own upsides in analytics and publishing offerings with other “podcatchers” like Spotify, Soundcloud, Apple Music and others. Create an account, start recording, and then follow the distributors instructions to get your podcast across their & other platforms.
When it comes down to it, you really only need your cell phone to record, but higher quality audio is always much, much nicer to listen to, so I’d recommend getting some audio equipment if you are thinking about becoming serious. For some equipment/software suggestions, hit up the article my audio engineer wrote on this. - he uses Adobe Audition but has some other great recommendations. When editing, focus on cutting up any awkward silences (unless you’re into that) and anything you don’t want in your final cut. Then, export the file as an MP3.
The next thing you should focus on is promoting your podcast. Just because the content is in audio-form doesn’t mean you can’t get creative about how you promote the show. You should be promoting it across every social channel possible by utilizing all the digital tools you have at your disposal (Instagram, Snapchat, Facebook, Twitter, Reddit). Check out the examples here to understand the way I distribute my podcast content.
Podcasts are still one of the most important white spaces to build your business or brand. The cost of starting one is practically zero (granted, you have a smartphone and access to WiFi) and you can easily get the ball rolling with just the bare basics.
Also, here are some videos around my thoughts on Podcasting:
Here is an article I wrote about the Rise of Audio & Voice.
Hope this helps!!
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