Hi Aaron,
Good question - "How do I think it will" versus "How do I hope it will" are two different discussions. I'll focus on the former.
- Generational changes will occur, probably more slowly than people want. I did some investigation with medical students (see: http://www.tedeytan.com/2011/04/02/7962 ) and a medical school dean (see: http://www.tedeytan.com/2011/04/17/8056 ) as well as current practicing physicians (see: http://www.tedeytan.com/2011/03/18/7864 )
- More likely to be in educating about the model and process of care first, then maybe direct interaction later. (See: http://www.tedeyt
Hi Aaron,
Good question - "How do I think it will" versus "How do I hope it will" are two different discussions. I'll focus on the former.
- Generational changes will occur, probably more slowly than people want. I did some investigation with medical students (see: http://www.tedeytan.com/2011/04/02/7962 ) and a medical school dean (see: http://www.tedeytan.com/2011/04/17/8056 ) as well as current practicing physicians (see: http://www.tedeytan.com/2011/03/18/7864 )
- More likely to be in educating about the model and process of care first, then maybe direct interaction later. (See: http://www.tedeytan.com/2011/01/31/7637 ) Right now most of health care is using social media as reputational enhancement, and I would go further to say, in an unfortunate way, to indirectly increase the cost of health care. I would be hopeful that this will change in the next five years, as financing changes, to pitch smarter use health care rather than more use of health care. This is the journey I and my professional colleagues are on.
As an adjuvant to population care - This right now is the most tenuous of predictions, because we have to remember that most of health care doesn't do population care very well, relatively speaking. If the 10th percentile of health plans in the United States are achieving about 78% on mammography screening, that means 1 out of 5 women are not getting screened on time, in the top 10th percentile of health plans. As more and more health systems begin to understand who the 1 out of 5 are (first step is being able to find them), perhaps we will see innovation in engaging the less engaged so that we can prevent more illness, save more lives.
I'll stop there and see what others think....
I think we'll see a continued shift toward lower-cost venues of care (http://www.businessweek.com/magazine/content/10_11/b4170072396095.htm). The hospital and in-office paradigm is falling short, and the numbers of primary care docs is literally falling short and I think, if a payment model can be worked out, this is where social media can really have an impact.
Social media is the ultimate low-cost venue and it is trust-based, two critical pieces. More than seeing a doc, patients want results. Say I need to make an adjustment to my medication or change medications for the same conditi
I think we'll see a continued shift toward lower-cost venues of care (http://www.businessweek.com/magazine/content/10_11/b4170072396095.htm). The hospital and in-office paradigm is falling short, and the numbers of primary care docs is literally falling short and I think, if a payment model can be worked out, this is where social media can really have an impact.
Social media is the ultimate low-cost venue and it is trust-based, two critical pieces. More than seeing a doc, patients want results. Say I need to make an adjustment to my medication or change medications for the same condition. Do I really need to see a doc (for a non life-threatening condition)? I think we'll see more things that would have happened via phone happen via social media, and more things that would have happened in the office move to the phone. But, as Ted says, probably slowly and it all depends on how docs are paid, but I imagine insurers will begin to see the light (and the $$).
Great question. I would suggest that social, in combination with new and traditional information sources/technologies will and is changing care in a number of ways:
1. Spread and perceptions of medical content: Data we have colleted in relation to the meningitis crisis suggests that traditional sources (or dark social) influence how content is spread and consumed (eg email and social enabled traditional sites). This may increase demand on doctors to understand how new information reaches people and influences perceptions.
2. Younger adults helping to curate and find health content which influ
Great question. I would suggest that social, in combination with new and traditional information sources/technologies will and is changing care in a number of ways:
1. Spread and perceptions of medical content: Data we have colleted in relation to the meningitis crisis suggests that traditional sources (or dark social) influence how content is spread and consumed (eg email and social enabled traditional sites). This may increase demand on doctors to understand how new information reaches people and influences perceptions.
2. Younger adults helping to curate and find health content which influences care: Although older adults are more likely to use social, their children are acting as Sherpas for health content and helping to shape how they seek and receive care.
3. Social combination therapy: people use online and offline social networks to help them understand and get care. These online-offline feedback loops can help to shape self care and impact outcomes over time.
What is the basis for these comments? We are doing research into the influence of social and other online sources on awareness, perceptions and behaviors. More can be learned about this work at www.digihealthpulse.info.
Fifty years ago, televisions were not in every family's house. Parents worried about the influence of having television in the home. Thirty years ago, parents worried about the influence of computers in the home. Twenty years ago, parents worried about cell phone in their children's lives. Most of the worries were focussed on the effects of these devices on the children's intelligence. Very few parents knew that they had to worry about predators using these devices to connect with their children. Now, this worry stands out more than the effects of these devices on children's intelligence.
So, t
Fifty years ago, televisions were not in every family's house. Parents worried about the influence of having television in the home. Thirty years ago, parents worried about the influence of computers in the home. Twenty years ago, parents worried about cell phone in their children's lives. Most of the worries were focussed on the effects of these devices on the children's intelligence. Very few parents knew that they had to worry about predators using these devices to connect with their children. Now, this worry stands out more than the effects of these devices on children's intelligence.
So, the simple answer to your question is yes, social media is changing the way children are being raised. But, ALL technology that has entered the home in the last sixty or seventy years has changed the way children have been raised. I would not suggest forbidding your children from using social media because there are so many ways for them to get on it anyway. The best solution for this phenomenon is to allow access, but to MONITOR that access.
This is a really tricky question. If you follow TikTok, you know there are a lot of health care providers, doctors and nurses, who post ill advised content. There are many more who make educational content that reaches many. They do an important service. No doctor or nurse should give medical advice to non-patients, but general information is acceptable. The key is knowing when to stop. Some doctors have poor social awareness and miss that.
The plastic surgeon who recently lost her license to practice for live streaming surgeries is a poster child for what not to do. Her judgement was eclipsed
This is a really tricky question. If you follow TikTok, you know there are a lot of health care providers, doctors and nurses, who post ill advised content. There are many more who make educational content that reaches many. They do an important service. No doctor or nurse should give medical advice to non-patients, but general information is acceptable. The key is knowing when to stop. Some doctors have poor social awareness and miss that.
The plastic surgeon who recently lost her license to practice for live streaming surgeries is a poster child for what not to do. Her judgement was eclipsed by her ego and greed. Most of the time bad judgement isn’t so dramatic. In the last week there has been an uproar on TikTok about an OBGYN who posted a very sensitive video asking why women prefer a woman OBGYN. He’s as dense as they come. He made his account private, but before he did, someone saved a post he made introducing his sister as his patient. Cringe. HIPAA anyone? And his 16 year old daughter made a video defending him when what he needs to do is lay low and quit the blatant self-promotion. There are the nurses in Atlanta who filmed a TikTok video of their labor and delivery patients, inside the hospital. They were fired. All these doctors showed human lapses in judgement. That can have permanent consequences.
I think the key is to separate the personal and the professional. There’s nothing wrong with advertising, but be clear if that’s what it is. There is a pain medicine doctor on TikTok who was promoting his proprietary liver supplement without stating his interest. That’s an FCC violation. This applies to all professionals, not just doctors and medical professionals. Teachers who post TikToks that include students are taking a big risk. You don’t compromise other’s privacy.
So over all I think that using social media as a platform to disseminate medical information is a great idea. Using it for self promotion, driven by ego is a risk. No medical provider will ever think of them selves in that way. Those examples I described earlier are a warning. But it can be a lot more subtle. There are some doctors I’ve seen on social media who are not very likable, even if they think they are. They’d be wise to think about the image they are publicly portrayed. They are their business. less is more on the Internet. Think before you post.
Yes, that’s true. Social media improves our communication skills as we get to talk to an unlimited number of people. The Internet has increased our reach. We can easily talk to people from different countries and culture. So it definitely improves our communication skills and also our understanding of people.
However, I would say we also need to converse face to face with people. You can not learn everything just by talking online. How will you learn about body language? Experts say we mostly communicate through our body. Body language is more important than words. So to truly improve our commu
Yes, that’s true. Social media improves our communication skills as we get to talk to an unlimited number of people. The Internet has increased our reach. We can easily talk to people from different countries and culture. So it definitely improves our communication skills and also our understanding of people.
However, I would say we also need to converse face to face with people. You can not learn everything just by talking online. How will you learn about body language? Experts say we mostly communicate through our body. Body language is more important than words. So to truly improve our communication skills it's better to meet people in real and also use social media.
Hope it helped!
Don’t forget to upvote and follow me if you liked my answer :-)
Thanks!
Facebook is a social media site
Healthcare is diagnostics + treatment + lots of paperwork.
We’ll get diagnostics from new generations of tricorders (Qualcomm Tricorder XPRIZE) on an ongoing basis (through some wearable device). There will be groups of people nearby us that share the same diagnosis (and genetic similarities if applicable) and we’ll be able to gain entrance into the social media for that group. In 10 years I think we’ll have near invisible earbuds that allow our phones to communicate with us in a smart way.
Those “social” groups for medical diagnosis will set an agent to look for t
Facebook is a social media site
Healthcare is diagnostics + treatment + lots of paperwork.
We’ll get diagnostics from new generations of tricorders (Qualcomm Tricorder XPRIZE) on an ongoing basis (through some wearable device). There will be groups of people nearby us that share the same diagnosis (and genetic similarities if applicable) and we’ll be able to gain entrance into the social media for that group. In 10 years I think we’ll have near invisible earbuds that allow our phones to communicate with us in a smart way.
Those “social” groups for medical diagnosis will set an agent to look for things relevant to that diagnosis. As a group we’ll “digest” that information and tell other people what works and what doesn’t. It’ll be like it is now, but much more automated and integrated into our recommended nutrition/drug/exercise/micro-biome changes.
Being a Psychiatrist in training, it's very often that I find parents of kids as young as 3-years and as old as 20-years come with the same complaint:
“She spends too much time on the phone/tab/computer due to which her academic performance is suffering and/or she doesn't interact with others or stays aloof around others.”
And the thing that goes on in my mind at that time is just one - Who gave the kid access to all these screens? Who introduced the kid to technology?
Not an outsider definitely.
There is something wrong with the parenting style that many moms and dads have adopted these days.
It i
Being a Psychiatrist in training, it's very often that I find parents of kids as young as 3-years and as old as 20-years come with the same complaint:
“She spends too much time on the phone/tab/computer due to which her academic performance is suffering and/or she doesn't interact with others or stays aloof around others.”
And the thing that goes on in my mind at that time is just one - Who gave the kid access to all these screens? Who introduced the kid to technology?
Not an outsider definitely.
There is something wrong with the parenting style that many moms and dads have adopted these days.
It is a neglect of the child's need for companionship as he or she grows into adolescence. It can be either due to a parent’s own addiction which drives them to neglect their children or it can be the temptation of an easy way out by introducing to child to social media, often inadvertently.
When the child is as young as 18-months old and just begins to run around, becoming curious about everything, needing a constant supervision and constant companion to play with, that's when the parents introduce this small explorer of a toddler to the gadgets to keep it "distracted" by playing tv cartoons or video games, such that the kid stays in one place and doesn't ''disturb" the parent anymore!
Do you think it's a correct way to introduce a child into something as potentially dangerous as this technology which makes the child lose her playfulness and social touch? All the cartoons and advertisements are not even censored for viewership of the kids. You never know which advertisement or which video will end up teaching kids weird things at this tender age which isn’t something that any parent would want.
It is a very small jump from unsupervised “cartoon videos” to some form of social media exposure like YouTube comments or Instagram or facebook, especially since we know how interconnected these services are these days. As we have recently seen with the Blue Whale and Momo incidents that unsupervised access to any form of social media for a child can have disastrous consequences.
But what can we, as responsible parents, do better?
To begin with - decrease your own screen time, especially in front of the kid. Television, phone, or laptop, everything needs to be restricted if you are trying to set an example.
A kid doesn't have the self control that you have. So unreasonable restructions on yourself are part of the deal when you have kids.
Be the companion the kid needs while growing up. You made a decision to have a kid for your happiness, now you need to adjust in order to take better care of that growing needy baby and that would mean spending good quality time with the kid everyday.
The easy option is very tempting for busy parents but parenthood is not easy. The difficult option is often the right option.
As the kid grows, slowly introduce the technology to the kid but with limited screen time per day that too under supervision!
And let the kid earn this screen time.
Here comes the role of positive reinforcement.
An example: Reason with the kid that when 1 hour is spent studying, or playing a sport, or in any group activity then s/he earns half an hour of screen time which they can use together in a stretch or separately. Make them use it as a valuable resource which also teaches them a lot about resource management!
When a kid cries or throws a tantrun instead of giving into it, again attempt to reason with the kid. Don't tell her to stop crying. Ask her why is she crying and tell her what can she do to get what she wants.
I know this is much more difficult than just handing over a 5-inch screen to the baby.
But in the long term this is what you will get- A grown up kid you will have fewer complaints against.
Answer copied from something that Shruti Gupta wrote elsewhere on the internet.
In 2007, we had a young mother who suffered a cervical spine injury after a bad dive from a waterfall. She was in the ICU for months. The patient came from a big family. Her husband also had a big family. The first few weeks, the ICU was swarmed by tons of visitors. Each batch asked the nurses and the doctors questions that had already been asked by the visitors before them. These families called the ICU all the time, day and night, asking for updates. The sheer volume of visitors and phone calls was very disruptive.
This was the dawn of Facebook. We suggested that the patient’s husband be the
In 2007, we had a young mother who suffered a cervical spine injury after a bad dive from a waterfall. She was in the ICU for months. The patient came from a big family. Her husband also had a big family. The first few weeks, the ICU was swarmed by tons of visitors. Each batch asked the nurses and the doctors questions that had already been asked by the visitors before them. These families called the ICU all the time, day and night, asking for updates. The sheer volume of visitors and phone calls was very disruptive.
This was the dawn of Facebook. We suggested that the patient’s husband be the only person the medical team communicated with. The husband would then post about the patient’s condition on Facebook for the rest fo the families and friends to see.
Social media can have a huge impact on healthcare delivery. It can be used to raise awareness about health issues, provide better access to health information, and even help connect patients to healthcare services. Here are some of the ways social media can help improve healthcare delivery:
• Raising Awareness: Social media can be used to increase public awareness about health issues and promote healthy habits. Through social media campaigns, healthcare providers can reach more people and share important information about health and wellness.
• Improving Access to Health Information: Social medi
Social media can have a huge impact on healthcare delivery. It can be used to raise awareness about health issues, provide better access to health information, and even help connect patients to healthcare services. Here are some of the ways social media can help improve healthcare delivery:
• Raising Awareness: Social media can be used to increase public awareness about health issues and promote healthy habits. Through social media campaigns, healthcare providers can reach more people and share important information about health and wellness.
• Improving Access to Health Information: Social media can also be used to provide easy access to health information. Healthcare providers can use social media to share health tips and other helpful resources, making it easier for people to get the information they need.
• Connecting Patients to Services: Social media can also be used to connect patients to healthcare services. Through social media, healthcare providers can reach more people and connect them to the services they need.
Overall, social media can be a great tool for improving healthcare delivery. It can help healthcare providers reach more people, raise awareness about health issues, provide easy access to health information, and even connect patients to services.
I think with social media we can get a huge amount of information and discuss our parenting techniques and problems with a broad selection of the population very quickly. As for the kids themselves, once they are old enough to use social media, the way we prepare them for the outside world has to be much more firm and we need to be much more vigilant because social media allows the world into our homes.
Hello,
The best social media to use in the health care business often depends on who you want to reach and what your marketing goals are. But there are a few tools that have been successful over and over again in the industry:
1. What is Facebook? Facebook is a great place for health care because it has a wide range of users and can reach a lot of people. It lets you share detailed material, make events, run ads, and talk to patients directly. Plus, the review tool is very important in a business where trust is key.
2. LinkedIn: This works especially well for B2B marketing in the healthcare indus
Hello,
The best social media to use in the health care business often depends on who you want to reach and what your marketing goals are. But there are a few tools that have been successful over and over again in the industry:
1. What is Facebook? Facebook is a great place for health care because it has a wide range of users and can reach a lot of people. It lets you share detailed material, make events, run ads, and talk to patients directly. Plus, the review tool is very important in a business where trust is key.
2. LinkedIn: This works especially well for B2B marketing in the healthcare industry, like connecting with other healthcare professionals, hiring, showing thought leadership, and sharing material that is specific to the industry.
3. This is Instagram: Instagram could be very useful if your target audience is mostly young or if you have a lot of visual material, like infographics or pictures about health. Its "Stories" tool also lets you make interesting content that can make your brand seem more real and help build trust.
4. On Twitter, say: You can share quick updates, news, health tips, and links to more in-depth information on Twitter. It's a good place to talk with both patients and experts about health issues and join discussions.
5. From YouTube: Healthcare can be hard to understand, but movies are a great way to make things easier to understand. Content that works well on this site includes patient testimonials, interviews with experts, explanations of procedures, and health tips.
The best thing about all of these platforms is that you can talk directly to your viewers. In healthcare social media marketing, the key to getting the best results is to post useful, relevant material that helps your audience learn more about their health and the services you offer.
Always make sure you're following HIPAA rules when you're dealing with patient information, and for the most engagement, follow the best practices for each site.
Thank you, Advit Sahdev
OK, So for me this is a little akin to asking, "What sort of gun should I use when I am hunting in the forest?" For me to start talking about twitter vs. FB, etc. would be very premature. Or even if I started down the road of healthcare specific hashtags, or promotion on life sciences FB pages it would still be, for me, coming from a direction that would not result in an optimal approach and would only get you to spend a lot of consulting $'s that would probably be a waste of time and effort. (But great for the agency ;-)
So ... "What would be a good approach?" I hear you say ... off the top of
OK, So for me this is a little akin to asking, "What sort of gun should I use when I am hunting in the forest?" For me to start talking about twitter vs. FB, etc. would be very premature. Or even if I started down the road of healthcare specific hashtags, or promotion on life sciences FB pages it would still be, for me, coming from a direction that would not result in an optimal approach and would only get you to spend a lot of consulting $'s that would probably be a waste of time and effort. (But great for the agency ;-)
So ... "What would be a good approach?" I hear you say ... off the top of my head I think a good start is to first answer the following:
1) Who is the Target Market? Providers? GPOs? IDNs? Doctors? C-suite in Critical Care hospitals? Consumers? Pharmaceutical companies? Insurance companies? Medical Device? Biotech? Split between who buys it and who recommends it? Two important sub-questions to this are, "Where do your customers self-select to go and spend their time?" and "What gives your customers the most 'pain'?"
2) What are you selling? Service(s)? Product(s) Combination? How mature are you in the marketplace? Years? Weeks? New product/service? And an important sub-question to this is, "What is truly unique about your product/service?"
3) GEO? - Are you US-centric with no plans to go outside the country? International? EU? Global? Language? American English, British English? Spanish? Mandarin?
Also helpful to know would be:
4) Do you have strong online presence already? Are you already blogging, tweeting, etc?
5) Do you have a strong offline presence already? Trade Shows & journals, Key Opinion Leader program, etc.
6) Do you have an established Marketing & Sales content creation/management process? i.e. you have someone working between Marketing to Engineering to Product Management and back to develop engaging content and publish it across all mediums in many formats (Exec Briefs, White papers, Cust. videos, case studies, other marketing assets, Sales Guide, etc.)
7) Who is your competition and have you done any research on how your competition is using social media?
Once I had the above THEN I could start to help you out.
Digital frequency scanning like NASA uses the astronauts. It will outdate most cancer-inspiring radiology, immensely more accurate, and find any micro-organism, including cancer in its earliest stages instead of 20 years later like we have now. We are in the Dark Ages of medicine until we begin mainstreaming this fantastic technology. Not just for diagnostics but for reversing and treating disease. Unfortunately, there’s tons of opposition out there simply because it will upend lots of barbaric medical practices that are otherwise quite profitable and keep the patient sick. I can think of no s
Digital frequency scanning like NASA uses the astronauts. It will outdate most cancer-inspiring radiology, immensely more accurate, and find any micro-organism, including cancer in its earliest stages instead of 20 years later like we have now. We are in the Dark Ages of medicine until we begin mainstreaming this fantastic technology. Not just for diagnostics but for reversing and treating disease. Unfortunately, there’s tons of opposition out there simply because it will upend lots of barbaric medical practices that are otherwise quite profitable and keep the patient sick. I can think of no single technology that will revolutionize medicine and healthcare as much this!
There is no doubt that social media is changing the way healthcare is delivered. For example, it allows patients to connect with each other and share information, which can help them make better decisions about their health. It also enables doctors and nurses to communicate more easily with each other and with patients, which can improve care. Additionally, social media can be used to promote healthy behaviors and raise awareness about important health issues. In short, social media is making healthcare more efficient, accessible and informative for everyone involved.
There is no doubt that social media is changing the way healthcare is delivered. For example, it allows patients to connect with each other and share information, which can help them make better decisions about their health. It also enables doctors and nurses to communicate more easily with each other and with patients, which can improve care. Additionally, social media can be used to promote healthy behaviors and raise awareness about important health issues. In short, social media is making healthcare more efficient, accessible and informative for everyone involved.
What used to be Zaadz.com that became Gaia — which is nothing like Zaadz.com is now Gaia, was the closest thing I've ever seen that is what you described.
I doubt that would happen again, except in certain healthcare providers web services for their clients. Yet today Facebook (etc.) is used for healthcare. Whether a patient, provider, researcher or otherwise, Facebook (etc.) already can socially connect any group of users socially online for any reason.
I do suspect as people engage in open medical conversations on the web, we will be able to bring cross-platforming of thought, ideas, technique
What used to be Zaadz.com that became Gaia — which is nothing like Zaadz.com is now Gaia, was the closest thing I've ever seen that is what you described.
I doubt that would happen again, except in certain healthcare providers web services for their clients. Yet today Facebook (etc.) is used for healthcare. Whether a patient, provider, researcher or otherwise, Facebook (etc.) already can socially connect any group of users socially online for any reason.
I do suspect as people engage in open medical conversations on the web, we will be able to bring cross-platforming of thought, ideas, techniques, medicines, etc. It would be so nice to have a quorum of western medical, eastern medical, Chinese medicine, native medicines, new idea medicines, etc. could be discussed.
I do find most medical information on the web helpful, although I do not, anymore, talk about it on the web.
Social media has transformed healthcare delivery by facilitating communication between healthcare providers and patients, disseminating health information, and fostering patient engagement. It enables real-time information sharing, health education, and community support. However, challenges such as misinformation and privacy concerns must be addressed to fully harness its benefits in improving healthcare outcomes.
1.Hyper-Personalized & AI-Generated Content
- AI-driven customization: AI will tailor content uniquely for each user, from personalized video feeds to AI-generated influencers.
- AI-powered content creation: Expect brands and influencers to use AI tools like ChatGPT-vision, Midjourney, and Sora for ultra-realistic videos, deepfake-style advertisements, and personalized storytelling.
2. Short-Form & Ephemeral Content Will Dominate
- Micro-content (5-15 sec videos): Attention spans are decreasing, so TikTok-style bite-sized videos will remain dominant.
- More ‘in the moment’ content: Disappearing posts (like
1.Hyper-Personalized & AI-Generated Content
- AI-driven customization: AI will tailor content uniquely for each user, from personalized video feeds to AI-generated influencers.
- AI-powered content creation: Expect brands and influencers to use AI tools like ChatGPT-vision, Midjourney, and Sora for ultra-realistic videos, deepfake-style advertisements, and personalized storytelling.
2. Short-Form & Ephemeral Content Will Dominate
- Micro-content (5-15 sec videos): Attention spans are decreasing, so TikTok-style bite-sized videos will remain dominant.
- More ‘in the moment’ content: Disappearing posts (like Instagram Stories & WhatsApp Status) will increase, driving FOMO marketing strategies.
3. Rise of AR & VR-Based Immersive Content
- Augmented Reality (AR) Shopping & Filters: AR will enhance virtual try-ons, interactive ads, and immersive storytelling.
- Metaverse Expansion: Social platforms will integrate VR-based social experiences, allowing users to interact in fully virtual environments.
4. Decentralized & Private Social Media Growth
- Blockchain-based social platforms: Users will have more control over data and earnings (e.g., Web3 platforms like Lens Protocol).
- Less algorithm manipulation: Consumers will seek platforms with transparency in content ranking and fewer data-driven recommendations.
5. Growth of Community-Driven & Niche Content
- Rise of private micro-communities: Users will shift towards Discord, Telegram, and WhatsApp groups for more authentic engagement.
- Less mass broadcasting, more exclusivity: Content will be designed for tight-knit, highly engaged audiences instead of viral appeal.
6. Sustainability & Ethical Storytelling Take Center Stage
- Eco-conscious marketing: More brands will push sustainability narratives and transparent CSR efforts.
- Less 'perfect' content, more realism: Consumers will favor raw, unfiltered, and behind-the-scenes content over heavily curated aesthetics.
7. Social Commerce & Livestream Shopping Boom
- One-click purchasing from social posts: Shoppable videos and AI-based shopping recommendations will drive sales.
- Live shopping & influencer commerce: Influencers will host real-time, QVC-style shopping streams integrated with e-commerce platforms.
8. Audio-First & AI Voice Content Growth
- Rise of AI-generated voices: AI will create personalized voiceovers for content, making localization seamless.
- More short-form podcasts & voice-based engagement: Platforms like Spotify, Clubhouse, and Twitter Spaces will focus on snackable audio content.
1. Information Dissemination
Wide Reach:
Most social media base has millions of active users, giving healthcare organizations opportunity to relay important messages relating to the health of individuals to a cross section of population.
Real-Time Updates:
They enhance the fast and efficient dissemination of updates, of think urgent health messages and of new and evolving health risks.
2. Education and Awareness Campaigns can be defined as the process of transmitting information or imparting knowledge about specific situations and conditions of health and diseases that is targeted towards individua
1. Information Dissemination
Wide Reach:
Most social media base has millions of active users, giving healthcare organizations opportunity to relay important messages relating to the health of individuals to a cross section of population.
Real-Time Updates:
They enhance the fast and efficient dissemination of updates, of think urgent health messages and of new and evolving health risks.
2. Education and Awareness Campaigns can be defined as the process of transmitting information or imparting knowledge about specific situations and conditions of health and diseases that is targeted towards individuals, communities, and countries and the general public in particular.
Health Education:
Social media is employed to pass information to the public regarding different health complications, measures that can be taken to prevent them, available treatments, and health repurposing through posts, videos, infographics, and live streams.
Campaigns:
Awareness campaigns that health organizations stage on social media platforms are focused specifically on specific health issues with the intention of spreading knowledge, such as mental health, or the necessity for vaccinations, prevention of diseases, and healthy lifestyles.
3. Engagement and Interaction
Two-Way Communication:
Since social media allows a direct connection between the HC provider and the public, using social media can have its benefits. It is very easy to engage with other users; one can post questions, experiences he or she has encountered, and even get answers from one’s own physician.
Support Groups:
It is common for platforms which offer platforms to host communities where different people can share their stories, provide encouragement and advice and other health issues.
4. Influencer Partnerships
Healthcare Influencers:
Working with the leaders in Health and Wellness niche helps in propagating right health information to the followers.
Trusted Voices:
Due to the existing trust relationship with their audience, influencers can inculcate the correct health information, rising up to counter sc moguls.
5. Accessibility and Convenience
Easy Access:
Through the use of social Networking sites and other new technologies present on the internet, people can find health information that they probably would not have searched for on their own volition. Due to the widespread use of these platforms, individuals can stumble upon useful health advice and knowledge.
Well, this question should have stated the part of the world healthcare would see the change into. The reason is that healthcare is different in different part of the world. Although, in general I can say that electronic health records will be the way of managing healthcare data. Diseases would still be the same with drug resistance in place, early diagnosis and screening for diseases would be done in higher numbers, we may have advanced radiology technology to visualize human anatomy more clear, robotic surgery may replace traditional methods, burden of cancer like disease may go low, psychia
Well, this question should have stated the part of the world healthcare would see the change into. The reason is that healthcare is different in different part of the world. Although, in general I can say that electronic health records will be the way of managing healthcare data. Diseases would still be the same with drug resistance in place, early diagnosis and screening for diseases would be done in higher numbers, we may have advanced radiology technology to visualize human anatomy more clear, robotic surgery may replace traditional methods, burden of cancer like disease may go low, psychiatric illness may be reported more, natural disaster may cause more epidemics etc., that is all on my head for now. I am also hoping doctor patient ratio be narrower in the coming days.
Do parents stop being parents on social media? Do they take on other agendas? Do they step onto slippery slope?
Questions like these often lie at heart of the debate regarding parents on social media [1] [2], because of the fact that parents today lie on cross-roads of boundary lines of pre-social media, and post-social media days; how they engage in parenting is evaluated not only on the benchmar
Do parents stop being parents on social media? Do they take on other agendas? Do they step onto slippery slope?
Questions like these often lie at heart of the debate regarding parents on social media [1] [2], because of the fact that parents today lie on cross-roads of boundary lines of pre-social media, and post-social media days; how they engage in parenting is evaluated not only on the benchmark of traditionalist perspectives on parenting, but also on more moral and ethical compasses on whether they are doing it “right”. Amidst the whirlwind of debates in which parents assertively hold their ground, and people from the other camp (non-parents and parents with contrasting worldview) wonder what is “going wrong”, reality remains that children are getting raised not far from this debate, where something as private as relationships are brought forth in the public forefront.
It was only last night that I saw a female friend of mine on Facebook, ranting about other people ranting about race problems and posting kid pictures, based on which, she wondered aloud: “What are they looking for? Praise?”
I thought that wouldn’t end well, but well, it didn’t go to an extreme—the fire was doused well.
Whenever we hear “social media and parents”, the instant pop-up in our minds are pictures of children, information about what they drew last weekend, re-shared memories of how they have grown up from last christmas, funny things they said, how they wash the car with you on Sunday (and did you see that picture, and why didn’t you “like” it?)—in a nutshell, social media brings parenthood centre-stage, and puts the spotlight on children giggling on our carbon footprints.
But there are more to it than the giggly. There’s good and there’s grey.
The GOOD
A Digital Village to Raise a Child:
This starts from the moment anybody is carrying a child, and chooses to share this news over social media. From sharing USG pictures, to participation in online mothering forums (like babycentre, natural-mothering, etc), people have a greater access to information, sharing and having a sense of belonging to a community through social media than used to be the case before. Moreover, this community is not dependent on the social compulsion of physical proximity, but is more organic in aligning with people you actually like, match with, and get inspired from.
Yes, our parents (of pre-social media days) had a community, but it used to be a small community based on who were available in a physical space and time. Right now, the world is the oyster. Further, by tapping onto the pools of these virtual communities, parents also get in touch with “real”-life communities by accessing information of similar people online. That is active networking and a win-win situation for parents.
Unity in Diversity:
In my doctoral research, which actually focussed on social participation and development of social networks, I came across women, from different ethnic backgrounds and ages, being members of certain groups only because they are “mothers”.
And these mothers from different cultures and background, not only talk about how their babies smiled or the funny things their child said. They talked about different parenting styles from their own cultures—and sometimes those were new information for parents getting anxious on relentless thumb-sucking behaviour, for parents looking for new ideas on potty-training, for studying habits—all from other cultures. Mothers talked about the kind of food that could be given to their child when they are sick; what to do do when their child is not listening to them and why a “time out” is not really working. Mothers talked about what it entailed to be a “mother” in another culture. This reality was brought about by social media.
It’s no longer “That’s how it has always been done”. It is “that’s how they do it, and maybe we could try it”.
You Just Need to Look in the Right Place:
Whether it is teething trouble or teeanger problems, parenting these days often include encompassing child psychology. Parents these days want to know why their children did something, by (a) asking them, as well as (b) by making sense of their actions through other kind of information retrieved online. The most my mother would try to retrieve information to understand me, was probably look for my Math exercise book and do a mental calculation on where I am positioned in the class percentile.
In the same culture, today, my neighbour in my hometown looks up various forums, psychology magazine articles and news articles on parenting. Social media has taken on the role of being an over-archical grandparent (of yesteryears), making advice available, but not contingent on whether you ask for it.
The GREY
The Vulnerabilities:
Parenting is a challenging task, especially in the western world where support for it is minimal and exists only in paid forms; probably that is also the reason why parents tend to overshare or engage in narcissistic, exhbitionist behaviour, like “Facebook Motherhood Challenge” [3] where the fact of getting nominated or not, could affect one’s self-esteem and consequent wondering on “did I do that right?”
Self-doubts are part of walking along any challenging, unknown territory, but in the continuous over-sharing, and relentless comparisons in social media, where parents post grade report cards when their child scores high, when parents post the hand-painted greetings card received on Father’s Day, the picture their 7 year old took of them on their wedding anniversary—people are just wiggling open their soft spots and self-doubting capacities of whether they are doing it “perfect” and/or “better”.
Parents post more things on Facebook, than non-parents; Picture Source: The Mobile State of Parenthood [ http://insights.fb.com/2016/01/28/mobile-state-of-parenthood/#more-3013 ]
These days, children also get to know that their hand-made things are going to be pr...
Privacy and access would be secured by some sort of block-chain encryption technology that allows for 3rd party APIs to manage data effectively without sacrificing confidentiality. In summary three elements:
- 3rd party developers must be able to access aggregated and anonymized data (similar to Twitter pipes)
- Encrypted and secure to all but the owner of the personal health information
- Secure sharing of data and 3rd party data management through block-chain technology
There are quite a few of them at the moment including artificial intelligence, machine learning, natural language processing, the internet of things and blockchain. Each of them have their applications and we’re yet to see them living up to their full potential.
If I had to choose one technology to answer your question with, I’d probably go for blockchain - but only if it’s implemented correctly. If we can switch the way that we store healthcare records so that we rely on a blockchain-based system, it could open up medical data while shifting the power back to the patient. They’d be able to vie
There are quite a few of them at the moment including artificial intelligence, machine learning, natural language processing, the internet of things and blockchain. Each of them have their applications and we’re yet to see them living up to their full potential.
If I had to choose one technology to answer your question with, I’d probably go for blockchain - but only if it’s implemented correctly. If we can switch the way that we store healthcare records so that we rely on a blockchain-based system, it could open up medical data while shifting the power back to the patient. They’d be able to view their healthcare records in a single place and to monitor whenever they’re updated. They’d also be able to go from one provider to another without their records being left behind.
This could have broader implications, too. If our healthcare data was stored on a blockchain, we could apply artificial intelligence and machine learning algorithms to better understand that data and to understand what’s going on with the population as a whole. We’ll be able to identify problems early and head them off at the pass, and we’ll also be able to identify new treatment plans and to better understand what works and what doesn’t within specific patient populations.
Blockchain might not seem as “cool” as AI and machine learning, but as an underlying technology it has an insane amount of potential.
It might have about the same relevance as today, with some shifts. Today the platform providers own the content you create and share. Account access stops after you die. In Time the laws and procedures will probably sort out so your heir(s) don’t lose your digital history (unless that’s what you intend).
In the future, Social media will probably be even more integrated with the rest of your digital identity. Watching content or gaming. with friends in different locations will be even easier. Your social and professional networks will be accessible almost anywhere and any time, if you’re in a pr
It might have about the same relevance as today, with some shifts. Today the platform providers own the content you create and share. Account access stops after you die. In Time the laws and procedures will probably sort out so your heir(s) don’t lose your digital history (unless that’s what you intend).
In the future, Social media will probably be even more integrated with the rest of your digital identity. Watching content or gaming. with friends in different locations will be even easier. Your social and professional networks will be accessible almost anywhere and any time, if you’re in a privileged community.
The big open question is who (or what) will have access to your digital self, in whole or in part. Will you have any influence or control?
Yes, of course. Social media has largely affected and facilitated the way we interact with our friends, family, co-workers and all the people around the world no matter where they live.
I remember once I came across a foreigner in the street who was looking for an address. We walked together to the subway station and I told her about the best way to go to her destination. We talked a little and exchanged phone numbers so that we could be in touch with each other. After a few months, we are still in contact through WhatsApp and Instagram and talk about our challenges and life experiences. We act
Yes, of course. Social media has largely affected and facilitated the way we interact with our friends, family, co-workers and all the people around the world no matter where they live.
I remember once I came across a foreigner in the street who was looking for an address. We walked together to the subway station and I told her about the best way to go to her destination. We talked a little and exchanged phone numbers so that we could be in touch with each other. After a few months, we are still in contact through WhatsApp and Instagram and talk about our challenges and life experiences. We actually hope to see each other again. Thanks to social media we can always find new friends and have new experiences.
Social media has also improved communication between students and teachers or professors. Nowadays, almost all people take advantage of social networks to send assignments, discuss different topics online and share ideas. Students can ask questions from their peers and discuss the possible answers.
The future of social media in the next five years is poised to evolve significantly, shaped by technological advancements, changing user preferences, and regulatory pressures. Here’s a detailed outlook:
1. Immersive Experiences through AR/VR
Augmented Reality (AR) and Virtual Reality (VR) are likely to play a central role in redefining how users engage with social platforms. Metaverse-like spaces, where users can interact in immersive, 3D virtual environments, may become mainstream. These platforms will enable virtual meetups, shopping experiences, and events, blending the digital and physical w
The future of social media in the next five years is poised to evolve significantly, shaped by technological advancements, changing user preferences, and regulatory pressures. Here’s a detailed outlook:
1. Immersive Experiences through AR/VR
Augmented Reality (AR) and Virtual Reality (VR) are likely to play a central role in redefining how users engage with social platforms. Metaverse-like spaces, where users can interact in immersive, 3D virtual environments, may become mainstream. These platforms will enable virtual meetups, shopping experiences, and events, blending the digital and physical worlds seamlessly.
2. AI-Driven Personalization
Artificial intelligence will enhance personalization to an unprecedented level. Algorithms will analyze user behavior to curate hyper-specific content, advertisements, and social interactions, making feeds feel more tailored. AI-powered chatbots and virtual influencers may also become more common, offering dynamic engagement opportunities.
3. Focus on Privacy and Decentralization
With growing concerns about data privacy and security, social media platforms will likely adopt decentralized models using blockchain technology. These changes could allow users more control over their data, enabling transparent and secure transactions. Stricter privacy regulations and ethical AI standards will push companies to be more accountable.
4. Rise of Niche and Community-Centric Platforms
There will likely be a shift from massive, general-purpose platforms to smaller, community-focused ones. These platforms will cater to specific interests, fostering deeper, more meaningful interactions. Platforms like Discord and Substack may inspire others to create spaces for focused discussions rather than broad public discourse.
5. Combatting Misinformation and Enhancing Trust
Misinformation and fake news are ongoing challenges for social media. In the future, platforms will invest heavily in AI and human moderation to identify and curb misleading content. Verified profiles, fact-checking integrations, and transparent content labeling may become standard features to build user trust.
6. Commerce and Monetization Integration
Social media will increasingly blur the lines between content and commerce. Shoppable posts, live-streamed shopping events, and AI-driven recommendations will make purchasing a natural part of the social media experience. This evolution will benefit influencers and creators through diverse monetization opportunities.
7. Inclusivity and Accessibility
Social platforms will prioritize inclusivity and accessibility. Features like real-time translation, customizable interfaces, and adaptive technologies will make social media more welcoming for users with diverse needs, fostering a truly global conversation.
8. Challenges with Regulation and Ethics
As platforms grow in influence, governments worldwide will enforce stricter regulations regarding content moderation, data use, and platform accountability. Balancing user freedom with compliance will be a critical challenge for companies.
Ironically it makes us more anti social in real life by being or appearing to be social in a virtual world that’s really just a facade. It definitely has it’s positives though. We can literally contact and reach some celebrities or some of the most influential people just by sending them a DM! If you live in Reykjavik, you can connect with a major CEO from Johannesburg! Or if you’re a Eastern European tech geek who loves to code, you can connect with some of the most advanced and brilliant minds in Silicon Valley or the Bay Area relatively easily.
As a younger dude myself, one of the cons of so
Ironically it makes us more anti social in real life by being or appearing to be social in a virtual world that’s really just a facade. It definitely has it’s positives though. We can literally contact and reach some celebrities or some of the most influential people just by sending them a DM! If you live in Reykjavik, you can connect with a major CEO from Johannesburg! Or if you’re a Eastern European tech geek who loves to code, you can connect with some of the most advanced and brilliant minds in Silicon Valley or the Bay Area relatively easily.
As a younger dude myself, one of the cons of social media is the way it’s influenced the traditional ways of basic human interaction per se. Like making eye contact, saying hi, shaking hands, having confidence or heck even standing up for what you believe in etc. Social media has made us less of that because of its succinct influence and our human nature; in human language we want to be like everybody else that’s innate in us. That’s our weakness now.
Social media is significantly transforming patient engagement in healthcare by enhancing communication, education, and support mechanisms. Here are several ways in which social media is changing patient engagement:
### 1. **Improved Communication and Accessibility**
- **Direct Interaction:**
- Healthcare providers can directly interact with patients through social media platforms. This enables quick responses to queries and concerns, fostering better patient-provider relationships.
- **Telemedicine Integration:**
- Social media platforms often integrate with telemedicine services, making it easier
Social media is significantly transforming patient engagement in healthcare by enhancing communication, education, and support mechanisms. Here are several ways in which social media is changing patient engagement:
### 1. **Improved Communication and Accessibility**
- **Direct Interaction:**
- Healthcare providers can directly interact with patients through social media platforms. This enables quick responses to queries and concerns, fostering better patient-provider relationships.
- **Telemedicine Integration:**
- Social media platforms often integrate with telemedicine services, making it easier for patients to access virtual consultations and follow-up care.
### 2. **Enhanced Patient Education**
- **Health Information Dissemination:**
- Providers and health organizations use social media to share reliable health information, tips, and updates. This includes posts about disease prevention, healthy lifestyle choices, and treatment options.
- **Educational Campaigns:**
- Social media campaigns can raise awareness about specific health conditions, encouraging early detection and prevention through informative content.
### 3. **Patient Communities and Support Groups**
- **Online Support Groups:**
- Patients can join online support groups on platforms like Facebook, where they can share experiences, receive emotional support, and find community among those with similar health issues.
- **Peer Support:**
- Social media facilitates peer-to-peer support, allowing patients to connect with others who understand their challenges and successes, which can be particularly empowering.
### 4. **Personalized Patient Engagement**
- **Targeted Content:**
- Social media algorithms allow healthcare providers to deliver personalized content based on patient interests and engagement history, making information more relevant and impactful.
- **Feedback and Surveys:**
- Providers can use social media to gather patient feedback and conduct surveys, helping to improve services and address patient needs more effectively.
### 5. **Increased Awareness and Advocacy**
- **Patient Advocacy:**
- Social media empowers patients to become advocates for their own health and for broader healthcare issues. They can share personal stories, raise awareness, and influence public health policies.
- **Crowdsourcing for Health Causes:**
- Patients and their families can use social media to raise funds for medical treatments, research, and community health initiatives.
### 6. **Enhanced Patient Experience**
- **Real-Time Updates:**
- Healthcare providers can use social media to provide real-time updates about service availability, health alerts, and other important information, improving the overall patient experience.
- **Appointment Reminders and Health Tips:**
- Automated reminders and health tips shared via social media can help patients stay on track with appointments and healthy practices.
### 7. **Behavioral Health and Mental Wellness**
- **Mental Health Support:**
- Social media platforms are used to promote mental health awareness and provide support resources. Organizations can share coping strategies, mindfulness exercises, and mental health tips.
- **Anonymity and Privacy:**
- Social media allows for anonymous participation in discussions, which can be particularly beneficial for those seeking support for sensitive health issues.
### 8. **Data Collection and Insights**
- **Health Trends:**
- Analysis of social media interactions can provide insights into health trends and patient concerns, helping healthcare providers to address emerging issues proactively.
- **Patient Sentiment:**
- Monitoring patient sentiment on social media can help healthcare providers understand public perception and improve patient engagement strategies.
### 9. **Promotion of Healthy Behaviors**
- **Challenges and Contests:**
- Health organizations can run social media challenges and contests to promote healthy behaviors, such as fitness challenges, healthy eating campaigns, and smoking cessation programs.
- **Influencer Collaborations:**
- Collaborating with influencers who advocate for healthy lifestyles can amplify the reach of health messages and inspire positive behavior changes among followers.
### 10. **Crisis Communication**
- **Health Crisis Management:**
- During health crises, such as pandemics, social media becomes a vital tool for disseminating accurate information quickly, addressing misinformation, and providing guidelines to the public.
- **Emergency Response:**
- Social media can be used to coordinate emergency response efforts, share resources, and keep the community informed during health emergencies.
### Best Practices for Healthcare Providers
1. **Ensure Accuracy and Credibility:**
- Always provide accurate and evidence-based information. Misinformation can be harmful and damage trust.
2. **Maintain Privacy:**
- Protect patient privacy by adhering to regulations like HIPAA and avoid sharing personal health information without consent.
3. **Engage Authentically:**
- Interact with patients in a genuine and empathetic manner. Authentic engagement builds trust and loyalty.
4. **Monitor and Respond:**
- Regularly monitor social media channels for patient interactions and respond promptly to inquiries and feedback.
5. **Leverage Multimedia:**
- Use a mix of text, images, videos, and infographics to make content more engaging and accessible.
By leveraging these strategies, healthcare providers can significantly enhance patient engagement through social media, leading to better health outcomes, increased patient satisfaction, and stronger patient-provider relationships.
Yes, I believe social media can change for the better in the future. It is already becoming clear that centralized social media has too much temptation to censor user-generated content, block it for unclear reasons, implement a "сancel culture" and so on. All of this greatly limits the freedom of users and their ability to express themselves, but it is very beneficial for the owners of social networks, as they can easily manipulate information on their site and form a convenient public opinion depending on their needs. In addition, centralized social networks allow countless leaks of user data
Yes, I believe social media can change for the better in the future. It is already becoming clear that centralized social media has too much temptation to censor user-generated content, block it for unclear reasons, implement a "сancel culture" and so on. All of this greatly limits the freedom of users and their ability to express themselves, but it is very beneficial for the owners of social networks, as they can easily manipulate information on their site and form a convenient public opinion depending on their needs. In addition, centralized social networks allow countless leaks of user data, which further undermines their credibility and even sell databases with contact data of their users. Understanding this whole situation, reasonable people are starting to think about alternatives. And indeed now there are already decentralized social networks like Solcial, which have no owner in charge, no censorship and do not block their users for voicing an opinion. I like the philosophy of freedom that these new generation social networks bring, so I think the future is still for such projects. Social media was originally created for us to communicate openly, not to think every time before posting whether we would get blocked for doing so.
It's my opinion that Social Media will become more relevant. It is maturing people are starting to understand the companies business model. The competition is driving more and better functionality.
There has been a significant amount of publicity regarding the use of members data. This is a good thing and we need to be sure that security of individuals data is improved.
There is some specialisation and Quora is a good example. People are using this platform with intent to help others as well as for personal gain. It should be noted that if this forum didn't exist and didn't have good moderation
It's my opinion that Social Media will become more relevant. It is maturing people are starting to understand the companies business model. The competition is driving more and better functionality.
There has been a significant amount of publicity regarding the use of members data. This is a good thing and we need to be sure that security of individuals data is improved.
There is some specialisation and Quora is a good example. People are using this platform with intent to help others as well as for personal gain. It should be noted that if this forum didn't exist and didn't have good moderation then Quora would not succeed as a business.
I get the impression as a user that it works well and is building a great reference source of oppinion as well as fact!
Richard
Well it’s not that difficult to predict how the profound influence of social media would change how people live, think and behave. In terms of education, a platform like Quora has made it possible for us to interact and share knowledge, and on the other hand will little by little change the meaning of schooling.
All I want to say is that social media will become a free and global university where people experience a new notion of education in.
Facebook has been a really good platform for many of the practices that I’ve worked with because it’s so much more personal than the others (Twitter, Linkedin, etc.). Patients engage with the posts and they take full advantage of the messaging feature that Facebook provides to ask their doctors questions.
That said, it really depends on your audience and what types of content that you’re producing. If you’re a doctor that is publishing journal articles you probably want to share that on Twitter and Linkedin because that’s where your peers are, for example.
Try them all for awhile, see where you
Facebook has been a really good platform for many of the practices that I’ve worked with because it’s so much more personal than the others (Twitter, Linkedin, etc.). Patients engage with the posts and they take full advantage of the messaging feature that Facebook provides to ask their doctors questions.
That said, it really depends on your audience and what types of content that you’re producing. If you’re a doctor that is publishing journal articles you probably want to share that on Twitter and Linkedin because that’s where your peers are, for example.
Try them all for awhile, see where you get the best the response, and then focus your energy there.
Some helpful articles:
A Primer on Social Media for Medical Practices and Healthcare Providers
Take control of your brand — 6 thoughts on effective marketing for orthopedic surgeons in 2016
Social Media DOs and DON’Ts for Your Medical Practice | InboundMD
Importance of Social Media Marketing for Doctors in 2025
Social media marketing is essential for doctors in 2025 as it helps increase patient engagement, build credibility, and expand reach. Here’s why it matters:
✅ Patient Awareness & Education – Share health tips, treatment updates, and preventive care information.
✅ Credibility & Trust – Positive patient testimonials and expert content enhance reputation.
✅ SEO & Online Presence – Active social media improves search rankings and visibility.
✅ Targeted Advertising – Reach the right audience with location-based and interest-driven ads.
✅ Commun
Importance of Social Media Marketing for Doctors in 2025
Social media marketing is essential for doctors in 2025 as it helps increase patient engagement, build credibility, and expand reach. Here’s why it matters:
✅ Patient Awareness & Education – Share health tips, treatment updates, and preventive care information.
✅ Credibility & Trust – Positive patient testimonials and expert content enhance reputation.
✅ SEO & Online Presence – Active social media improves search rankings and visibility.
✅ Targeted Advertising – Reach the right audience with location-based and interest-driven ads.
✅ Community Engagement – Connect with patients through Q&A sessions, live webinars, and updates.