Deepika was a hypocrite even before the AIB show. For two reasons.

1: She knew that what celebrities do are going to be celebrated by media and paparazzi. And she even ridiculed Katrina once for not being careful. She knew that consent has no role when media is discussing public figures.

“It has never happened with me. I believe if you are a celebrity or public figure… these things are bound to happen. And I don’t think you can accuse anybody of anything. If I am a public figure and if someone has captured me then I feel I should have been a little careful.”
-- What is Deepika Padukone’s advice to Katrina Kaif on her leaked bikini pictures?

2: She lends her own hand in portraying a stereotyped image of women.
Read OMG Look! Its Deepika Padukone'’s Cleavage for some nice titillating images and rest of these:

"At times it is required of the camera to zoom in on certain ‘assets’ of the actress to do justice to the demands of the role. Does focussing on these body parts objectify Deepika? No! She is acting."
[...]
"Item numbers are a creative expression of a woman’s sexuality.[...]

Deepika Padukone proudly exhibited her cleavage and objectified herself. And when TOI tried to use some of that for their own good, she made a controversy (possibly for promoting herself, but I won't stand by this point).

Media and celebrities sort of have an agreement. Celebrities do all sorts of stupid things, media exposes them in all sorts of way such that the crowd keeps subscribing to those media, and watching those celebrities act. For example, what was Kim Kardarshian's #BreakTheInternet all about? Read this: An Afternoon With Kim Kardashian and look at those photos. Kim and the media used it for weeks to keep the conversation about her. Things like these keep happening. What usually happens (and still do) is the actors show their cleavage or ass or biceps or whatever they have and the media capture it in whatever best manner they can and put some eye-catching titles like "Watch XYZ flaunt their ABC on red carpet". Deepika just chose to do a variant of this act wherein she tweets a disagreement and TOI post a response and so on. Do you not get the whole point of these exercises?

And I do not blame the actors or the media for any of these. They are good at what they do - selling themself. It is we who are stupid, in buying it.

Dr Dharav Shah wrote an article about it here: Our modern day role models – the great seductresses !! As he points out ours is a strange culture

A culture wherein each item from a mango juice to cement to a feature film is sold using the marketing potential of a beautiful seductress… and these seductresses become the most popular and get regarded to be some of the most successful members of society; a culture wherein young girls dream of being able to do 5 item numbers in life…

Our ideas of giving women respect is limited to not talking about their breasts or sexualty. I believe that respect is when we truly appreciate the beauty of someone's creations or ideas.

And gender inequality is a very confusing issue. We have no idea what is offensive and what is not. (Read: A Dongle Joke That Spiraled Way Out Of Control) We have no idea what is right and what is wrong. Sometimes when people set out on demonstrations or video campaigns they often give out the wrong ideas. (Like Madhuri Dixit's "Boys don't cry" campaign which was neither about the sexist tone of the message "boys don't cry" nor about the undue pressure this societal expectance of mental toughness from males put on males. 10 points if you have never seen that video and can guess what it is about)

We call something objectification when we are focussing on material things like beauty, symmetry, roundness (of body parts), fairness, etc over mental faculties like intelligence, smartness, integrity, personality, etc. In that sense we are all objectifying all the time. Our political representatives are handsome. Actors and actresses are handsome. Fair people get more jobs than dark skinned people. Tall people automatically assume authoritativeness.

And these are probably evolutionary traits. Maybe it is better for survival of the genes. Maybe imperfect appearance is brought about by some defective genes. Maybe our bodies are tuned to find beautiful things beautiful. Why can't an ugly thing be beautiful?

All I am saying is that if we want equality and peace, we need to be aware of these nuances and be less aggressive in figuring out whom to blame. We are all to be blamed. We are all hypocrites. And it is probably in our biology.